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How to Create an All-Star LinkedIn Profile [INFOGRAPHIC]

Having a LinkedIn profile is no longer enough, especially if no one is seeing it. Or worse, people are seeing your profile but it does a poor job of representing you and what you do. Your LinkedIn profile is an essential part of your personal brand and having a great one is a MUST if you plan to do any form of LinkedIn marketing. According to LinkedIn, your profile may already show up with All-Star status. Sadly, that means nothing at all. It could simple mean you’ve added the various sections into your profile, perhaps with little to nothing in those sections, yet it still shows all-star status giving you a false sense of your professional presence. To me an all-star profile means that you… Are easily found when someone searches for what you do and Your profile intrigues people, makes them want to connect and learn more about you In this article, I am going to show you exactly how to have true all-star status with a comprehensive step-by-step LinkedIn profile infographic so you can visually make sense of what it takes to truly have an all-star profile. In following the steps laid out in this article and infographic, […]

LinkedIn Training: Creating a Professional LinkedIn Presence

Yesterday I woke up to a flurry of emails and text messages of people telling me that I was on the front page of the Kelowna Daily Courier newspaper and also had a large article consuming page 1 of the business section about my recent LinkedIn training seminar held at the Ramada Hotel in Kelowna. During a full day live LinkedIn training I had room full of business owners, entrepreneurs, sales people and professionals working on their LinkedIn profiles. The objective of this workshop was not for me to stand at the front of the room and just teach all day, but more to lead this group of savvy professionals through how to create a professional LinkedIn profile that gets results, and implement it before the end of the day. It was such a wonderful group of people from all across the Okanagan Valley, and some even making the 4 hour drive in from Vancouver to attend this one-of-a-kind LinkedIn training. The audience was represented well by the local media (Kelowna Capital News, Kelowna Daily Courier, Astral Media) with sales professionals, business columnists and even VP of Sales and Marketing from the local media in attendance as participants. Also in […]

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