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How To Create a Content Marketing & SEO Strategy

In this episode of The Social Scoop Podcast, we brought a truly exciting guest on the show that is an absolute mastermind of content marketing: Andy Crestodina of Orbit Media, a high-end web design and development firm based out of Chicago. Andy was a speaker at this year’s Social Media Marketing World in San Diego and regularly publishes incredible content on marketing, SEO, email marketing and more on his blog. Andy is also the author of an amazing book on marketing called Content Chemistry: An Illustrated Guide to Content Marketing. His book is the direct result of conversations and collaborations with hundreds of successful companies over the past 12 years and is put together wonderfully with helpful graphics, charts and diagrams to illustrate for almost every concept. Building a website is a pain for every business owner, especially when dealing with designers that lack an understanding of sales and marketing. It’s not enough to just have a pretty website, it needs to be functional and serve the ultimate purpose of generating leads and prospects for your business. Andy brings a powerful and unique skill set that gives him an advantage over most in the design and marketing world by bringing […]

Blogging The Smart Way: An Interview With Jeff Bullas

I recently had the opportunity to chat with Jeff Bullas, a Forbes Top 50 Social Media Power Influencer and author of Blogging The Smart Way: A Complete Guide To Creating & Marketing A Killer Blog With Social Media, to discuss the state of social media marketing and the techniques that are helping businesses turn a profit in 2012 and beyond. Jeff Bullas is a consultant, coach, mentor, and speaker that works with companies and executives to optimize their online presence through branding with digital marketing and social media. His extremely popular blog at www.jeffbullas.com has over 250,000 regular readers and is ranked #46 in the AdAge Power 150, a ranking of the Internet’s best marketing blogs. Like many, Jeff believes content is the core of social media marketing and it’s obvious by the articles he puts out on a regular basis. For those of you who follow me on Twitter, you will notice me sharing Jeff’s articles consistently due to the high volume of quality content he puts out. The struggle for most business owners trying to get into social media is understanding what is important, what’s a waste of time and how much time and effort needs to be […]

3 Critical Online Marketing Strategies For Professionals

The days of people looking for your business in the local phone book are almost over. Today everyone is turning to online searches when looking for a product or service they are in need of. There is no doubt in my mind when people ask me what are the top three most critical online marketing strategies for professionals. Professionals need tools that will have them quickly and easily showing up in online search results while also positioning them an industry leader and experts. In a world where decisions are made in a few clicks, you need online marketing strategies that will have you being found and, in my opinion, these three are your best bet for your time and resources. Three Critical Online Marketing Strategies For Professionals 1.    LinkedIn Recent stats show LinkedIn is 4 times better for B2B lead generation than Facebook and Twitter but that’s not what I love most about it. When your profile is properly optimized to get you found, prospects can literally come directly to you with little work on your part. You must ensure your LinkedIn profile is well optimized for the search results to make sure you are found.  Once this is done […]

5 Reasons Why You Need A Great LinkedIn Profile

LinkedIn has positioned itself as a compelling force to be reckoned with in the social business domain. As the #1 social network for business, a great LinkedIn profile should be a part of every business owner’s marketing arsenal. With many companies no longer accepting resumes, a sure sign of the times ahead has presented itself with companies requesting links to your social sites instead. If employers are starting to check out your LinkedIn profile, what do you think your prospective customers are doing before they decide if they want to do business with you? Related: 3 Reasons Why Your LinkedIn Profile Should Have Been Updated Yesterday 5 Things You Must Not Forget With LinkedIn 1. Your Prospects Are Already Looking You Up That’s right. They’re Googling you and one of the very first things that show up is your LinkedIn profile! Is it conveying exactly what you want people to know about you and why they should do business with you? Does it make people want to take the next step and reach out to you? It’s crucial that you have a professional presence that shows your credibility and professionalism before they find you. This is YOUR chance for them […]

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