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5 Ways To Increase Thought Leadership & Build Trust

The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a career-defining condition. Exactly how does one get there, though? And is there really a proven process for attaining a reputation for thought leadership? In his incredibly popular TEDtalk, “Start with Why,” Simon Sinek presents an interesting approach to doing business. Also, before it got shared and re-shared all over the internet, it seemed new. Sinek argued that people don’t actually buy what we do; rather, they buy why we do it. They are more likely to follow the lead of those whose beliefs and principles they also hold dear. Based on this, leaders who do not give their audience a clear idea of what motivates them are less likely to succeed. It is upon this alignment of beliefs that trust is built. This, in turn, leads to the establishment of thought leadership. To successfully build thought leadership, though, one must first understand what it truly means. An article on LinkedIn defines thought leadership as “the process of becoming a leading […]

7 Powerful TED Talks That Can Change Your Business

How often do you watch videos on YouTube? Do you search for videos on topics to help you with your business? There’s never been a time before where we’ve had instant access to the wisdom and insight from some of the worlds smartest, most talented and wisest people. This wisdom is gathered in one place and continues to grow every year at TED (Technology, Entertainment and Design). Every year TED holds a conference (as well as numerous independent TEDx events held around the world), which feature passionate and often revolutionary speakers who discuss both current and evergreen ideas, topics and issues. Their very motto is “Ideas worth spreading”. The best part is that anyone at any time can access this collection of wisdom and inspiration, for free, from the comfort of their computer or electronic device. I have brought together seven of my favorite business related TED Talks that can inspire businesses of all sizes. These talks are inspiring, funny and most importantly informative about how we can create better, more successful businesses. Whether you are an entrepreneur, business owner or employee, here seven powerful TED talks that you need to watch. 7 Business Changing TED Talks Understand Your Brand’s […]

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