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5 Elements of a Successful Social Media Profile Picture

In any lead generation or social media marketing campaign, you need to put your best face forward. Are you ready to wow potential clients, partners or employers with a headshot that makes you look like a professional in your industry? The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression before they size you up and move on. While your profile photo should be professional, you also want it to reflect your personality and personal brand. It can also be a good idea to use the same profile image on all of your social media profiles. This not only ensures consistent branding but also helps make it easier for people to recognize you when they see your profile image on each of the different social media platforms. Establishing a professional, branded presence starts with a great photo and here are five elements of a successful social media profile image, to ensure that you make the right impression in your lead generation or social media marketing campaign. Key Elements Of A Successful Social Media Profile Picture 1. Have a clean or monotone background The best wildlife photographers hone in on […]

The Hard Facts of Social Marketing

Previously, I have shared the amazing results social marketing can generate for your business. If you think it is impossible, you better start reading the rest of this post because this will really make you think twice. Again, I won’t tell you how amazing marketing with social media is through descriptive and awe-inspiring words. I will show some hard social media marketing facts here and now!   Social marketing – hard facts Over 750 million Facebook users worldwide. Price of Facebook ads increased by 70% during the first half of 2011. Daily Facebook log-ins for current users is 52%. Facebook users who use the platform for social marketing cover 70%. Eleven percent of Facebook users say that they would only buy online through Facebook. Four billion things are shared through Facebook everyday! A total of 65 million of impressions for Coca-Cola’s Promoted Trend in June 2010. “Go Granny” Superbowl campaign tweets garnered a total of 20 million impressions American Airline’s “Tweet to Win 30k Miles” social marketing campaign gathered a total of 18,000 clicks. IBM’s “Lotusphere” conference in January 2011 got 35, 000 number of tweets on its #LS11 hashtag.   22 million views for Old Spice’s “Mano a Mano […]

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