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How Conservative Industries Have Embraced LinkedIn and Employee Advocacy

These days, even the most conservative and highly regulated industries are embracing LinkedIn and realizing why they should put more stock into employee advocacy. Financial services, legal firms, even government agencies; they’ve all finally begun to accept the power of social media, and they’re incorporating it into their day-to-day operations. Some may wonder why it took these industries so long. It doesn’t really matter why — I’m embracing that they are now, as witnessed from the number of speaking and training engagements I’ve had recently with highly regulated industries and government. Of course, different organizations have different approaches to embracing social media. I think it’s just been a lot easier for them to focus on LinkedIn, which makes a lot of sense because LinkedIn actually is the first platform you would think of if someone says the word “business.” What Drives Organizations to Use LinkedIn for Business? Business flock to social media for a number of reasons: LinkedIn and content marketing are necessary to reach and educate their target audience. Social media can give any company the chance to build and nurture their own community. LinkedIn provides advanced search functionality that can used to narrow down results and find exactly […]

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