As a lawyer, you have no doubt seen the influx of law practices using social media marketing to grow their business. Maybe you have a Facebook account to keep in touch with your family and friends. If you are “with the times” then maybe you already have a Twitter profile and are tweeting regularly. Then there’s the professional social network LinkedIn that many of your colleagues have probably set up profiles on to gain an edge by networking with its 135 million+ registered professionals. Up until as late as 2009, the general consensus among lawyers in regards to social media has been “that’s not where we get our clients.” After realizing social media is not a fad, many savvy lawyers became quick to embrace it and have now emerged online to enrich their networks—attracting new clients, keeping their knowledge current, and getting in touch with peers, friends and family. This trend is expected to continue growing exponentially until everyone in the world is connected, similar to when email made its debut. This article is going to show you how you can use social media marketing to help grow your law practice, how to make your social media strategy effective, and [...]
The Lawyers Guide to Social Media Marketing
What To Expect In 2012 From Social Media
As we descend into the end of 2011 we creep closer to a dawn of yet another new era in technology and social networking. It’s been over a decade since the first social media site hit the web and it’s safe to say that we haven’t seen a slump in evolution since. Each year, the face of social media seems to completely change and evolve into a beast that becomes indistinguishable from the years that came before it. How can anyone ever manage to stay on top in a sea of never-ending changes? The name of the game is staying ahead of the curve as much as humanly possible. Can you imagine the amount of views you would have now if your videos were on YouTube when it was a startup? On second thought, it might be better to spare yourself the frustration and not think about it. So what’s going to be big in 2012 for social media? Geo-Tagging Is Going To Take Off GPS is very quickly becoming standard in all mobile phones, even those lacking driving navigation systems that initially made the technology popular in the commercial market. By September 2012, wireless providers in the US will [...]
4 Successful Social Media Marketing Campaigns
Skeptics who refuse to see embark on the benefits of social media as a business marketing strategy should think again. It is proven that campaigns through social media opens up various opportunities for marketing success. In this blog post I’m going to share with you the results from four different social media marketing campaigns. These are the straightforward facts. Let’s take inspiration from these four social media campaigns that turned their business/cause from ‘zero to hero’ through social marketing. Social Media Campaign #1 Client: Old Spice Social media marketing agency: Wieden + Kennedy Social media marketing campaign: “The Man Your Man Could Smell Like” Results: The campaign garnered 60% increase in Facebook fans. That’s 500,000 – 800,000 fans in just one month. It also generated 2,700% Twitter followers and 150,000 YouTube subscribers, which is double the original subscription rate. Social Media Campaign #2 Client: Katy Perry Purr Social media marketing agency: TGL Ltd., Toronto Social media marketing campaign: Campaign was basically a contest on Facebook that offered a trip to a Katy Perry concert with a chance for a meet-and-greet. The contest lasted 5 weeks from March 25 to June 1. Results: Likes shoot up 400% and overall number of [...]
