With many credible business professionals becoming more open and engaged in social media, the clear essential tool when professionalism is a priority has always been LinkedIn. It’s obvious that the conversations on LinkedIn have a much more distinct professional tone, but getting found by the right people remains a big hurdle for even the more marketing savvy entrepreneurs. Implementing every one of the LinkedIn profile tips mentioned here will DRAMATICALLY increase your results and propel you to the top of the LinkedIn search results for the keywords you need to be found for. 3 Ways To Get Found By Prospects On LinkedIn 1. Create An Attractive Headline Your headline acts as your opening pitch to hook your potential prospects so they read your profile and can quickly establish if you are someone who can help them reach their goals. Like a great song on the radio, it can’t waste any time to hook you in! Consider these three key questions when creating the perfect headline: Does your headline stand out from your competitors? Odds are that they will show up in the search results too so make sure you catch attention faster. Can your ideal client quickly establish that you [...]
5 Rules of Effective and Profitable Social Media Management
Social media management is now considered to a very critical component of any successful marketing plan. The very same businesses that were reluctant to jump on the social media bandwagon a few years ago have now realized the power it has in creating visibility for their products and services, connecting with their customers, data collection and attracting new customers. Gone are the days when social media marketing is seen to be a lesser medium compared to yellow pages, newspapers, radio and TV ads. Embracing Social Media Do you read the newspaper as often as you used to? Me neither. What about pick up the yellow pages to find a phone number? Are you now spending more time finding your news and phone numbers online? While newspaper circulation and readership continues to dwindle, online news and media is growing at a rapid rate. I picked up my local paper, the Kelowna Daily Courier yesterday and I couldn’t believe how thin it was. I don’t think I’ve ever seen a newspaper with so few pages. More and more people are now reading their news online. The Virtual World Social media is synonymous to “world convergence” through managing online communities, blogs, audio/video podcasts, [...]
How to Create Great Social Media Content For Your Business
The Scenario You have a small business catering to your local market. Maybe you’re a retail store, realtor or flooring company. Your friend a would-be social media consultant told you to promote your business online. He advises to make use of various social media management strategies like blogging, Facebook Pages, Twitter, Linkedin marketing, etc. You trust your friend and built yourself a web site because your friend said it is the best way to start. He reminded you to create catchy, informative and interesting content. So, you trust him and when you are just about to write your first blog post, a realization hits you. How can you write great content about what you do that people will want to read about? The Solution It is not the end of the world for you. In fact, there are ways to jumpstart your online business by using several other tried-and-tested social media management strategies. Don’t worry because you have plenty to work with in terms of content. A trained social media consultant can help you with this. Provide Solutions Perhaps, you are in a business where you solve problems. If you are best at it, tell people how you do best [...]
Use Social Media Like a Pro: Social Media Training in Kelowna
As part of Kelowna Chamber of Commerce’s mission to integrate the options of modern business developments, I have been asked to do a 2-hour social media training for local Kelowna business owners. As a social media speaker, trainer and consultant I will be delivering a seminar called “Use Social Media Like A Pro.” The event will be held at the Holiday Inn Express, 2429 Highway 97 North Kelowna on September 22, 2011 from 9am – 11am. As the event description says “Social media is here to stay and your business NEEDS it to succeed!” I will be sharing how Kelowna businesses can integrate the power of social media to increase visibility and attract new customers. The social media training will cover things such as the power of social media and how it can help you to increase your visibility, how to communicate with people via social networks and how you can create content to make you seen as an industry leader. All of the strategies covered will show you how you can use social media marketing to grow your business. The event is in response to the changing marketing needs of businesses across the Okanagan. This social media training caters to [...]
Should You Outsource Your Social Media Management?
A lot of people think that Social Media marketing is easy. They all think that you just need to be online everyday and update your Social Media site and everything will go on from there. But that’s a very wrong connotation because there should be someone who knows how Social Media really works. So it’s a tough decision whether or not you should hire someone to manage your Social Media Management needs and if you should hire them in-house or outsource them. Top Dog Social Media is a business that specializes in Social Media Management and Social Media Marketing. We have seen a lot of businesses thrive because of outsourcing their Social Media Management needs. While hiring someone and basing them in-house is also an option for businesses, not all can do this. Every business has its own unique function, resources and capabilities. Below is a list of why outsourcing could be an option for your business. • Expertise. A new profession has been emerging in the business world and it is called being a ‘Social Media Strategist’. A lot of businesses have already ventured into the Social Media marketing trend and the need for this kind of profession has [...]
How To Use Twitter To Promote Your Business
When the insurgence of the Internet happened in the late 90’s everyone thought that they will finally have a quick access to information all over the world. But with the insurgence of Social Media sites like Twitter, people from that era surely did not expect the evolution of information sharing that has been happening in the recent years. At Top Dog Social Media one of the platforms that we use in our business is Twitter. We can testify that this site has greatly helped us in information dissemination and reaching out to our clients whenever they need us and wherever they are. Twitter is a site that has been known for being one of the pioneers of microblogging. The interface of their web site is really simple. You just have to sign up, have a username and start updating your account by answering the question “What are you doing?” in 140 words or less. It’s like status updates in Facebook and other networking sites but your words are limited. This became an advantage to the site because the content of their site is straight to the point and concise. If a business wants to update about their latest promotions, new [...]
Expand Your Business Contacts With Linkedln
In the business community, contacts are very important. If somebody says that contacts are not important for them, I would imagine their business is suffering. In whatever business venture, one cannot grow without the help of other people and industries. A restaurant business cannot start without the help of a good lighting, construction, interior design business and more. Everyone is interconnected and there is no sense in denying that fact. Top Dog Social Media specializes in helping businesses in Kelowna and across British Columbia and beyond, promote themselves and make new contacts through Linkedln. So how do you use Linkedln? It’s very simple. All you have to do is create an account and put all the necessary information of yourself and your business. The information that you can share ranges from the basic location and contact information to creating a profile of your products, services and specialties. Aside from businesses, a lot of professionals use it as well; from accountants, doctors, lawyers, realtors to graphic artists and more. The number of contacts that you can generate when you set up an account with the site is limited only to the amount of time you have to spend on it. For [...]
Choosing the Right Social Media Expert
A lot of people raise their eyebrows whenever they hear the term Social Media Expert. There are many reasons as to why they have negative connotations about it, but it simply boils down to there are still people that have not yet discovered the power of Social Media for businesses, big or small. Top Dog Social Media embraces the fact that Social Media is growing and it will help businesses improve their visibility and profits for years to come. With 4 out of 5 Canadian’s using Social Media, you’d be crazy to overlook this. Those business owners that are close-minded will really miss the boat, and see there competitors that are using Social Media effectively, soar ahead of them. It doesn’t matter whether you are a business in Kelowna, Vancouver or some other location in Canada or the US, it’s going to be important for you to have a Social Media presence and manage it effectively and consistently. Now, if you are open to the idea of Social Media and in using it to promote your business, why should you hire a Social Media Expert? The answer is simple: You need a person with the right combined skills to effectively [...]
