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How to Increase Your Social Proof to Attract More Customers

If you are like a lot of business owners, professionals and entrepreneurs, you may have heard the term social proof thrown around and used like any of the latest trendy business terms. But I can assure you, social proof is no synergy, paradigm-shift or growth hacking. Social proof is a more inclusive and comprehensive name for a very old marketing concept. One that has been influencing customers since there were businesses to buy from. At its core, social proof is word of mouth advertising in today’s digital market place. Why Social Proof Is So Important Social proof is one of the key influencers that people use when making a decision who to do business with. People look to what others have done when making a decision and that’s why reviews, testimonials and endorsements have been so powerful for businesses. The Social Proof Theory, which I explored in the psychology behind social media engagement, states that: “A person who does not know what the proper behavior for a certain situation is, will look to other people to imitate what they are doing and to provide guidance for their actions.” In simpler terms, social proof helps us make decisions when we are […]

5 Profitable Social Media Activities For Your Business (And When & What To Outsource)

Social media has been mainstream for many years now, but are you still struggling to figure out what you should be doing? Have you been spending time on social media but finding that the time spent isn’t generating enough results? Turning social media conversations into ROI takes careful planning and execution. It’s far too easy to invest your energies into time-consuming activities that yield negligible to no results. So how do you make sure that you’re working in the most efficient and effective way possible? How do you make sure that you’re converting your social media activities into solid business benefits that boost your bottom line? The key is to cut through the fluff and focus in on the indispensable actions that really work. The ones that you can actually pinpoint as fueling your business objectives and raising your profits. Here’s Our Guide to the 5 Social Media Activities That Actually Get Results. 1. Your Strategy Must Match Your Objectives One of the main reasons social media activities flounder is that they don’t have an end goal. To get the best results, you need to have a plan. First of all, you need to identify your ideal clients. Get really […]

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