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4 Scientific Ways to Get More Traffic with Content Marketing

Do you want your content to standout? Would you like some useful content marketing statistics that will get you more traffic and leads? Content marketing has become wildly popular. A lot of businesses are implementing it. Over 2 million blog posts are published daily and businesses are spending around $200 billion a year on content marketing. This figure is expected to reach $313 billion by 2019. It will be hard for any business to stand out from this noise if they create the same old content. This is why I have listed some useful content marketing statistics below and discussed in detail how you can use them to create content that will drive more traffic from both search engines and social media. 4 Scientifically Proven Content Marketing Tips Tip #1 Write longer posts 300 to 500-word blog posts aren’t good enough anymore. If you want to create excellent blog posts they should exceed 1,500 words. These blog posts attract the most backlinks, get the most shares and rank higher in search engines. Longer posts attract more backlinks. Moz.com analyzed their blog posts and found that their longest posts attracted the most links as you can see in the below graphs. […]

50 Brilliant Social Media Insights From #SMMW15, Ready To Tweet

Need a dose of social media wisdom for your Twitter feed? Boy, do I have something for you… Social Media Marketing World is an annual event held in San Diego featuring the most brilliant minds in the social media industry. Anyone with a passion for this form of marketing is likely familiar with Social Media Examiner, one of the world’s most popular sites on social media and the organizers of the event. I was honored to be able to be among such incredible speakers like Mari Smith, Guy Kawasaki, Jay Baer, Ted Rubin, Chris Brogan, Michael Hyatt, Joe Pulizzi, Kim Garst, Marcus Sheridan and many more. Since I was helping facilitate and speaking, I didn’t get to take in many of the other speakers at all so I scoured Twitter to find some of my favorite nuggets of wisdom. 1. Bad Experiences Spread Fast “71% of people who complain online do so as result of failed traditional customer service.” @Jaybaer Click To Tweet 2. Have A Purpose With Influencers "Always have a story & purpose when working w/an influencer, Dont assume but prep to utilize their reach" @douglaskarr #SMMW15 #SMMW15Quotes — M3 MKTG (@M3Mktg) March 26, 2015 3. Mobilize Your […]

15 Ways To Create Social Media Content That Always Works

Do you draw a blank some days when thinking about what social media content to post? Sometimes it can feel like you’ve thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you’re curating content or coming up with something original, there’s more than a few ways to keep things easy for you and fresh for your audience. 1. Search Relevant Keywords via Facebook Graph Search Declining organic reach doesn’t just affect businesses on Facebook, it also affects the people who follow those pages and want to receive that content. The good news is that a simple Facebook Graph Search can show you posts from people and pages you follow, even if they didn’t show up in your News Feed. 2. Google News Search Google search is great but I love the News search specifically for finding killer content that’s relevant and current. Search with basic keywords relevant to your business (i.e. A cosmetic surgeon could search terms like “botox”). Local businesses that rely solely on customers in their immediate area can benefit by searching for content that’s relevant to that area (i.e. An article titled “Toronto Named World’s […]

The Top 10 Social Media Articles of 2014

There’s something about the New Year that really gets me rejuvenated. The idea of fresh beginnings and a clean slate gives me the energy to tackle even bigger projects and beat the records I set the year before. Part of that process for me includes looking at the most popular articles of the year from my blog so I can continue to provide more of the content my audience loves and less of anything else. I noticed a couple interesting trends as well: Readers LOVE hearing what “the experts” have to say All articles contained information that was immediately useful and actionable in some way I used a combination of web site traffic and social shares to determine the most popular articles. As you can see below, social shares were the largest ranking factor in the final decision but web traffic co-related pretty closely. *All social share stats are based on calculations done on December 29, 2014 1. 7 Experts Tell You How To Generate Leads With Social Media Published October 15, 2014 8396 Social Shares I talked to seven experts on social media, social selling and lead generation to find out the answer to one question: where are businesses […]

50+ Statistics That Show How Marketers Are Using Social Media

For the past six years, the entire social media industry has relied on Social Media Examiner’s annual industry reports to gain insight into the most (and least) popular tactics used by marketers. They gathered data from 2887 marketers about the various factors affecting their social media campaigns to wind up with 50 pages of undiluted social media statistics that will drastically improve the intelligence you base major decisions off of. There is no question that the biggest changes yet have popped up in the brand new 2014 Social Media Marketing Industry Report and I’m certain that you’re going to be reconsidering at least a couple aspects of your social media strategy. Social Media Statistics 2014: Major Findings 92% of marketers indicate that social media is important for their business, up from 86% in 2013. Tweet This Stat!  At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. Tweet This Stat! 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014. Tweet This Stat! When forced to only select one platform, 54% of marketers selected Facebook, […]

89 Brilliant Social Media Quotes & Insights From #SMMW14

If you were in San Diego last month for Social Media Examiner’s Social Media Marketing World, you already know how incredible it was. The heaviest hitters in the social media industry were all present, sharing heaps of undiluted marketing genius as attendees soaked it in like a sponge. The keynote speakers were electrifying and we combed through over 50,000 tweets to find the absolute best quotes from as many of them as possible. You’ll be amazed at the sheer volume of insights and quotes that come from social media giants like Mari Smith, Jay Baer, Ted Rubin, Amy Porterfield and Marcus Sheridan, aka The Sales Lion. Each quote can be quickly and easily sent directly to your Twitter feed! The Best Quotes From #SMMW14, Ready-To-Tweet “Everything ultimately comes down to trust.” – @thesaleslion Tweet This Quote!  “Where is the best place to hide a body? Page 2 of Google.” – @crestodina Tweet This Quote!  “When you say it – it’s marketing. When they say it – its social proof.” – @crestodina Tweet This Quote! “Do what you love in the service of people who love what you do.” – @stevefarber Tweet This Quote! “Get rid of your testimonials page. You […]

7 Social Media Monitoring Tips To Help Your Business Spy Like The NSA

With scandals like the NSA’s mass surveillance program, aka PRISM, privacy has become an ongoing conversation in the media. Even though we can’t (and shouldn’t) access questionably ethical tools like PRISM, there is an incredible depth of information that can be attained through social media monitoring that can bring you closer to your target market. I must admit, social media monitoring is usually a pretty boring topic but there are a few tricks that are so exceptional, I rarely ever talk about them…because I want to keep them for myself! 7 Ways To Use Social Media Monitoring Like A Pro Feel free to share this infographic anywhere you like without modifying it. If sharing on your blog, please link back to TopDogSocialMedia.com Why Should You Care About Social Media Monitoring? Social media monitoring done right can help your business: Improve customer service Get unbiased intel about how people really feel about you and your business Address negativity that would otherwise damage your brand Know when people are saying great things about your business Research competitors Stay on top of industry trends 1. Find Exactly Who Is Sharing Content From Your Website Simply type your website domain into Twitter search to […]

How To Master Content Marketing: Interview With Mike Stelzner

This episode of The Social Scoop Podcast features an interview with Mike Stelzner, the mastermind behind every social media marketer’s favorite website for high quality tutorial-based content, Social Media Examiner. If you ask him directly, Mike Stelzner is very modest and confesses he is no expert, despite being somewhat of a rock star in the social media world. In addition to running Social Media Examiner, Mike is also the author of Launch: How To Quickly Propel Your Business Beyond The Competition. It’s an honor to have Mike on the show to discuss something that seems to be popping up as a buzz word in the mainstream more often lately: content marketing. Here are some of the topics we discussed on the show A content marketing strategy that will get you inside the minds of your audience and figure out the exact type of content they will respond to A simple but powerful formula that Mike used to turn Social Media Examiner into the world’s most popular social media marketing blog Why making content for Google isn’t going to work anymore The one thing that empowers you beyond Google & Facebook’s mercy The seemingly counter-intuitive content strategy that’s responsible for Social […]