FREE MASTERCLASS
Join #1 bestselling author of The LinkedIn Code for a free training on "Cracking The LinkedIn Code"
register for our free webinar

5 Common Social Media Myths Debunked

Social media can be a powerful tool in your marketing and relationship building arsenal, however it is important to not see it simply as a magic bullet. It has to be used strategically and with realistic expectations about what it can and cannot accomplish. Whatever your goals for social media, you need to plan to be in it for the long haul – showing up every day, providing great content and building and engaging with your community. All too often I get contacted by companies that are doing a launch or an event in the next 30+ days, they’re panicking and they’ve decided that social media is what will fill their event or sell out their product/service. In many cases, this is before they have built a loyal community on social media.   It is possible…but ONLY when you have built a community of people who know, like and trust you. You need to have earned this through long term and consistent efforts. When done correctly, social media can certainly provide to a steady stream of leads and sales. However, if your brand or business starts out with unrealistic expectations and certainly when those expectations are not realized, your company can lose […]

Pin It on Pinterest