I know, I know. Who needs another article on why your business needs a social media management plan, right? The problem is that there are so many companies out there making major marketing mistakes that are not just bad for business…they’re downright scary when you realize these people have families to feed. This may come off as drastic but there is a serious disconnect between businesses and marketing strategies that work in 2012. It’s truly upsetting to see how many business owners and entrepreneurs that believe they should wait to implement social media until their new product or service is ready to launch. That really is working in reverse. You need to have your audience BEFORE you launch. Recently I’ve been contact by several of authors and coaches wanting to launch their books and products, they wanted to know about our social media management services. They continued to tell me that they weren’t ready yet to start social media, but wanted to be ready when their launched their book and/or product/service. I shared with them that their strategy was in deed backwards and that they needed to build up a community first of people who were hungry for what they [...]
Your new secret weapon? Facebook’s “View Shares” Metric
Among the sea of changes Facebook has brought along recently, one golden new metric has washed up on the shore. Facebook “View Shares” option reveals how many times your post has been shared and by whom. Although only those who can see the share will see the reposts, this is an extremely handy tool for anybody looking to promote engagement on their Facebook Pages. Businesses could benefit their Facebook marketing by running a promotion with an incentive based on sharing their post. Previously to run such a promotion on Facebook would have been possible, but much more difficult to track. I give this new feature an A+ so far. I will be trying out some new strategies with my clients whom I handle their social media management to put it to the test. How do you see Facebook’s new “View Shares” metric helping your social media and Facebook marketing efforts? Have you already had success with it? Comment and share your answers below.
5 Rules of Effective and Profitable Social Media Management
Social media management is now considered to a very critical component of any successful marketing plan. The very same businesses that were reluctant to jump on the social media bandwagon a few years ago have now realized the power it has in creating visibility for their products and services, connecting with their customers, data collection and attracting new customers. Gone are the days when social media marketing is seen to be a lesser medium compared to yellow pages, newspapers, radio and TV ads. Embracing Social Media Do you read the newspaper as often as you used to? Me neither. What about pick up the yellow pages to find a phone number? Are you now spending more time finding your news and phone numbers online? While newspaper circulation and readership continues to dwindle, online news and media is growing at a rapid rate. I picked up my local paper, the Kelowna Daily Courier yesterday and I couldn’t believe how thin it was. I don’t think I’ve ever seen a newspaper with so few pages. More and more people are now reading their news online. The Virtual World Social media is synonymous to “world convergence” through managing online communities, blogs, audio/video podcasts, [...]
How to Create Great Social Media Content For Your Business
The Scenario You have a small business catering to your local market. Maybe you’re a retail store, realtor or flooring company. Your friend a would-be social media consultant told you to promote your business online. He advises to make use of various social media management strategies like blogging, Facebook Pages, Twitter, Linkedin marketing, etc. You trust your friend and built yourself a web site because your friend said it is the best way to start. He reminded you to create catchy, informative and interesting content. So, you trust him and when you are just about to write your first blog post, a realization hits you. How can you write great content about what you do that people will want to read about? The Solution It is not the end of the world for you. In fact, there are ways to jumpstart your online business by using several other tried-and-tested social media management strategies. Don’t worry because you have plenty to work with in terms of content. A trained social media consultant can help you with this. Provide Solutions Perhaps, you are in a business where you solve problems. If you are best at it, tell people how you do best [...]
Twitterrific Social Media Marketing Ideas
Wonder why social media marketing companies love Twitter now more than ever before? That’s because it is proven as one of the most useful social media marketing tools on the web. It is free, simple to use and truly effective. Here are some of the brightest ideas for Twitter marketing. CEO online Engaging your CEO online can be quite hard. Maintaining a blog can be pure drudgery because of how time consuming it can be. This is why most social media management companies recommend Twitter. Remember that Twitter is only limited to 140 characters so updates can be made very quickly. A CEO who interacts directly with its consumers is always a favorite. This will make your company appear to be consumer friendly, which is what is needed in today’s social world. Stay connected to the media As you may know, it is very easy to follow someone on Twitter. Really, it only takes one click. This way, you can always be updated on the latest happenings within your industry and in the news. Any social media management company will agree that Twitter is a convenient way to connect with the important people in media often getting much better results [...]
Top 3 Reasons You Should Use Social Media For Your Business
In this day and age, social media has enhanced its use from being a personal interactive platform for people to reconnect, to becoming one of the most powerful tools that a business can use to gain more visibility and profit. A lot of businesses are still not aware of why they should join the bandwagon of those who are using blogs, Twitter, Facebook and other social media sites because they are still wary of shifting from the traditional form of advertisement to the new and accessible-to-all social media. What they don’t know is that the network of consumers on the internet is spreading more than they could ever imagine. Did you know that Canadians spend more time on social media sites than any other country in the world? Finally we are first at something! If you are wondering whether your business should have a social media presence, these three reasons should explain to you why you want to take advantage of social media marketing to gain more visibility, attract new clients and increase your profits. 1. Inexpensive Advertising Traditional advertising like TV, radio and print ads can cost a lot of money. Big companies throw out millions of dollars [...]
Social Media Marketing Helping Local Businesses Succeed
Have you been looking at different ways to promote your business and maybe even considering social media marketing? Having worked with many local businesses owners in Kelowna, BC and other areas across Canada and the US, the most common thing I hear from almost all of them is, “how should I market my business.” Include Social Media Marketing Into Your Marketing Mix Establishing a good brand name and a loyal following is challenging for even the best of businesses. Some may say that other businesses are lucky because they made it look easy in building a lot of visibility in a short period of time. But they were not lucky; they just made good decisions when it came to their marketing plan. They understood the importance of discovering where their target market is spending their time and including social media into their marketing mix. Social Media Marketing is Powerful for Local Businesses These days, it not hard for even the smallest of businesses to been seen, and that’s because of the emergence of social media marketing. Some businesses fall short in marketing because they still do not have enough resources to advertise and market their products to the public. But [...]
Should You Outsource Your Social Media Management?
A lot of people think that Social Media marketing is easy. They all think that you just need to be online everyday and update your Social Media site and everything will go on from there. But that’s a very wrong connotation because there should be someone who knows how Social Media really works. So it’s a tough decision whether or not you should hire someone to manage your Social Media Management needs and if you should hire them in-house or outsource them. Top Dog Social Media is a business that specializes in Social Media Management and Social Media Marketing. We have seen a lot of businesses thrive because of outsourcing their Social Media Management needs. While hiring someone and basing them in-house is also an option for businesses, not all can do this. Every business has its own unique function, resources and capabilities. Below is a list of why outsourcing could be an option for your business. • Expertise. A new profession has been emerging in the business world and it is called being a ‘Social Media Strategist’. A lot of businesses have already ventured into the Social Media marketing trend and the need for this kind of profession has [...]
Expand Your Business Contacts With Linkedln
In the business community, contacts are very important. If somebody says that contacts are not important for them, I would imagine their business is suffering. In whatever business venture, one cannot grow without the help of other people and industries. A restaurant business cannot start without the help of a good lighting, construction, interior design business and more. Everyone is interconnected and there is no sense in denying that fact. Top Dog Social Media specializes in helping businesses in Kelowna and across British Columbia and beyond, promote themselves and make new contacts through Linkedln. So how do you use Linkedln? It’s very simple. All you have to do is create an account and put all the necessary information of yourself and your business. The information that you can share ranges from the basic location and contact information to creating a profile of your products, services and specialties. Aside from businesses, a lot of professionals use it as well; from accountants, doctors, lawyers, realtors to graphic artists and more. The number of contacts that you can generate when you set up an account with the site is limited only to the amount of time you have to spend on it. For [...]
Choosing the Right Social Media Expert
A lot of people raise their eyebrows whenever they hear the term Social Media Expert. There are many reasons as to why they have negative connotations about it, but it simply boils down to there are still people that have not yet discovered the power of Social Media for businesses, big or small. Top Dog Social Media embraces the fact that Social Media is growing and it will help businesses improve their visibility and profits for years to come. With 4 out of 5 Canadian’s using Social Media, you’d be crazy to overlook this. Those business owners that are close-minded will really miss the boat, and see there competitors that are using Social Media effectively, soar ahead of them. It doesn’t matter whether you are a business in Kelowna, Vancouver or some other location in Canada or the US, it’s going to be important for you to have a Social Media presence and manage it effectively and consistently. Now, if you are open to the idea of Social Media and in using it to promote your business, why should you hire a Social Media Expert? The answer is simple: You need a person with the right combined skills to effectively [...]
