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5 Elements of a Successful Social Media Profile Picture

In any lead generation or social media marketing campaign, you need to put your best face forward. Are you ready to wow potential clients, partners or employers with a headshot that makes you look like a professional in your industry? The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression before they size you up and move on. While your profile photo should be professional, you also want it to reflect your personality and personal brand. It can also be a good idea to use the same profile image on all of your social media profiles. This not only ensures consistent branding but also helps make it easier for people to recognize you when they see your profile image on each of the different social media platforms. Establishing a professional, branded presence starts with a great photo and here are five elements of a successful social media profile image, to ensure that you make the right impression in your lead generation or social media marketing campaign. Key Elements Of A Successful Social Media Profile Picture 1. Have a clean or monotone background The best wildlife photographers hone in on […]

The Chiropractors Guide to Social Media Marketing

Are you looking for ways to grow your chiropractic practice?  Do you want to learn how other chiropractors are using social media marketing to effectively grow their business? Maybe you have a personal Facebook account and have already started trying to promote your practice using social media. Many savvy chiropractors are seeing the benefits that social media can bring to their practice and have started “going social” with their business. In this article you will discover how you can use social media to grow your practice, how to create an effective strategy and how other chiropractors use social media to get results. How Chiropractors Can Benefit From Social Media Marketing Social media marketing is less expensive, faster and more efficient than traditional marketing methods: 1. Social media is less expensive and more effective than previously used methods of chiropractic advertising Although it’s free to setup a profile on various social networks, it’s crucial that you invest enough to establish a professional, customized presence and a consistent branded image. 2. Your message can reach the right people faster than ever before Have you tried running an ad in the newspaper, waiting for it to come out and then hoping people buy […]

5 Rules of Effective and Profitable Social Media Management

Social media management is now considered to a very critical component of any successful marketing plan. The very same businesses that were reluctant to jump on the social media bandwagon a few years ago have now realized the power it has in creating visibility for their products and services, connecting with their customers, data collection and attracting new customers. Gone are the days when social media marketing is seen to be a lesser medium compared to yellow pages, newspapers, radio and TV ads. Embracing Social Media Do you read the newspaper as often as you used to? Me neither. What about pick up the yellow pages to find a phone number? Are you now spending more time finding your news and phone numbers online? While newspaper circulation and readership continues to dwindle, online news and media is growing at a rapid rate. I picked up my local paper, the Kelowna Daily Courier yesterday and I couldn’t believe how thin it was. I don’t think I’ve ever seen a newspaper with so few pages. More and more people are now reading their news online. The Virtual World Social media is synonymous to “world convergence” through managing online communities, blogs, audio/video podcasts, […]