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7 Simple Changes To Ramp Up Your Social Media Marketing

Are you getting the kind of results you want from your current social media marketing activities? What if there were some small and simple changes that you could implement that would save you time, increase your effectiveness and bring you more success with achieving your social media marketing goals? I am going to share seven tips that can help you do just that. Making these seven simple changes to your social media marketing activities can make a huge difference in the results you are getting. 7 Easy Changes To Improve Your Social Media Marketing Activities 1. Turn Your Best Quotes & Tips Into Graphics Want to get new eye balls on an old post? Repurpose it by turning your best tips, tidbits and quotes into a graphic. Find an article you want to increase traffic on. Then review the article for some small, helpful piece of information. Take the quote or tip and using a tool such as Adobe Spark Post or Canva, turn it into a graphic that can be shared on your social media platforms. For optimal sharing, use these tools to create a couple of different sizes to suit the different platforms (this is relatively quick and […]

9 Things That Make You Look Bad On Twitter

Have you ever committed a social faux pas on Twitter or other social networks? You should be careful about how you present yourself so you don’t compromise your social media marketing strategy. Here are 9 things that make you look bad on Twitter: 1. Follow and then unfollow someone incessantly. It’s about as attractive as someone stalking you. Do not include this tactic in your social media marketing strategy!   2. Excessive use of the CAPS LOCK function on your keyboard. Don’t do it. It’s the equivalent of screaming at your followers. Related: The Hidden Power of Twitter #Hashtags   3. Posting deals and specials for products no one cares about and are geographically inappropriate to your follower base. For example, “Hawaiian Tropic has great swimsuits for ½ off.” No one cares in January unless they live in the tropics or are perpetually on vacation. Ah, vacation. That sounds wonderful!   4. Pretending like you are in tight with celebrities or A-listers and ignoring everyone else.  This is a quick way to get unfollowed by your friends, colleagues and business associates.  Don’t forget about the people that don’t have 10,000+ followers on Twitter, they just may be your perfect clients. Twitter […]

The Lawyers Guide to Social Media Marketing

As a lawyer, you have no doubt seen the influx of law practices using social media marketing to grow their business. Maybe you have a Facebook account to keep in touch with your family and friends. If you are “with the times” then maybe you already have a Twitter profile and are tweeting regularly. Then there’s the professional social network LinkedIn that many of your colleagues have probably set up profiles on to gain an edge by networking with its 135 million+ registered professionals. Up until as late as 2009, the general consensus among lawyers in regards to social media has been “that’s not where we get our clients.” After realizing social media is not a fad, many savvy lawyers became quick to embrace it and have now emerged online to enrich their networks—attracting new clients, keeping their knowledge current, and getting in touch with peers, friends and family. This trend is expected to continue growing exponentially until everyone in the world is connected, similar to when email made its debut. This article is going to show you how you can use social media marketing to help grow your law practice, how to make your social media strategy effective, and […]

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