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5 Elements of a Successful Social Media Profile Picture

In any lead generation or social media marketing campaign, you need to put your best face forward. Are you ready to wow potential clients, partners or employers with a headshot that makes you look like a professional in your industry? The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression before they size you up and move on. While your profile photo should be professional, you also want it to reflect your personality and personal brand. It can also be a good idea to use the same profile image on all of your social media profiles. This not only ensures consistent branding but also helps make it easier for people to recognize you when they see your profile image on each of the different social media platforms. Establishing a professional, branded presence starts with a great photo and here are five elements of a successful social media profile image, to ensure that you make the right impression in your lead generation or social media marketing campaign. Key Elements Of A Successful Social Media Profile Picture 1. Have a clean or monotone background The best wildlife photographers hone in on […]

7 Simple Changes To Ramp Up Your Social Media Marketing

Are you getting the kind of results you want from your current social media marketing activities? What if there were some small and simple changes that you could implement that would save you time, increase your effectiveness and bring you more success with achieving your social media marketing goals? I am going to share seven tips that can help you do just that. Making these seven simple changes to your social media marketing activities can make a huge difference in the results you are getting. 7 Easy Changes To Improve Your Social Media Marketing Activities 1. Turn Your Best Quotes & Tips Into Graphics Want to get new eye balls on an old post? Repurpose it by turning your best tips, tidbits and quotes into a graphic. Find an article you want to increase traffic on. Then review the article for some small, helpful piece of information. Take the quote or tip and using a tool such as Adobe Spark Post or Canva, turn it into a graphic that can be shared on your social media platforms. For optimal sharing, use these tools to create a couple of different sizes to suit the different platforms (this is relatively quick and […]

19 LinkedIn Mistakes That Make Me Pull My Hair Out

If you aren’t getting the results you are looking for, it’s highly possible you’re making one (or several) LinkedIn mistakes that are turning off potential clients. Turning people off doesn’t always have to provoke a dramatic response that involves the other person slandering your business on Yelp but even in its most harmless form, it hurts your bottom line. You only get one chance to make a good first impression and when you waste it on making rookie LinkedIn mistakes, you’ve already shut the door on what could have been a mutually beneficial relationship. Take a few minutes to review the 19 most common LinkedIn mistakes I see to make sure you aren’t making any of them. It could be the difference between making or breaking your next sale. 1. Your Profile Is Incomplete An incomplete profile does nothing to build your credibility with prospects on LinkedIn, so why even bother? Yes, it’s no small task to thoughtfully fill out your entire profile and ensure it has impact in a way that speaks to your specific target market but it’s important. If you want a simple way to get to a complete and optimized profile, check out the 21 Steps […]

50+ Statistics That Show How Marketers Are Using Social Media

For the past six years, the entire social media industry has relied on Social Media Examiner’s annual industry reports to gain insight into the most (and least) popular tactics used by marketers. They gathered data from 2887 marketers about the various factors affecting their social media campaigns to wind up with 50 pages of undiluted social media statistics that will drastically improve the intelligence you base major decisions off of. There is no question that the biggest changes yet have popped up in the brand new 2014 Social Media Marketing Industry Report and I’m certain that you’re going to be reconsidering at least a couple aspects of your social media strategy. Social Media Statistics 2014: Major Findings 92% of marketers indicate that social media is important for their business, up from 86% in 2013. Tweet This Stat!  At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. Tweet This Stat! 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014. Tweet This Stat! When forced to only select one platform, 54% of marketers selected Facebook, […]

How To Master Content Marketing: Interview With Mike Stelzner

This episode of The Social Scoop Podcast features an interview with Mike Stelzner, the mastermind behind every social media marketer’s favorite website for high quality tutorial-based content, Social Media Examiner. If you ask him directly, Mike Stelzner is very modest and confesses he is no expert, despite being somewhat of a rock star in the social media world. In addition to running Social Media Examiner, Mike is also the author of Launch: How To Quickly Propel Your Business Beyond The Competition. It’s an honor to have Mike on the show to discuss something that seems to be popping up as a buzz word in the mainstream more often lately: content marketing. Here are some of the topics we discussed on the show A content marketing strategy that will get you inside the minds of your audience and figure out the exact type of content they will respond to A simple but powerful formula that Mike used to turn Social Media Examiner into the world’s most popular social media marketing blog Why making content for Google isn’t going to work anymore The one thing that empowers you beyond Google & Facebook’s mercy The seemingly counter-intuitive content strategy that’s responsible for Social […]

9 Rules That Apply To Social Media & Online Dating

Have you ever wondered why attracting new prospects on social media is so difficult? This might come as good news or bad news but it’s actually not that far off from online dating and a surprising amount of similar rules apply. It’s actually quite funny how many similarities the two share. The dynamic can be equally awkward or feel totally natural depending on your approach. Here are nine surprising similarities between social media marketing and online dating: Scroll down for the entire article 1. You Need a Good Photo It should come as no surprise that people prefer to see a face when doing business as it feels more credible and personal. Having a great picture does more than just present you better, it makes you more memorable so they start to recognize you when they see your face again. The rule of 7 in advertising says people need to see something seven times before they remember it. Make sure what they are seeing is something you want them to remember. Read my article on how to create a successful social media profile picture for more tips on this. 2. Have a Profile Description That Speaks To Who You Want […]

Social Media Trends 2013: Boom or Bust?

Are you wondering which social media trends are here to stay? Do you question where you should be spending your time when it comes to social media for business? There have been many social media trends that have come and gone over the years. It wasn’t long ago that Myspace was the indisputable champion in the social web with naysayers proudly touting, “there is no way this Facebook-thing is going to take off.” Businesses that are using social media marketing to promote their products and services are constantly seeking an edge to put them closer to their target market. Understanding what is working and what isn’t is extremely important for an effective social media campaign. In this article we took a look at some of social media trends that are currently booming and others whose fate is uncertain and seeming like it may be a bust. Social Media Trends For 2013: Boom or Bust? Visual Marketing: BOOM! Infographics and visual marketing have seen a massive boom in the past year, especially with the proliferation of photo sharing giant Pinterest. Of all the social media trends on this list, I’m certain this one is bound to be hot for a while. […]

The 10 Commandments of Social Media Marketing

Over the years I have wanted to encapsulate a few fundamental rules for any organization to fall back on when developing their social media strategy. Social media and business have had somewhat a love/hate relationship as many struggle while others see success. Similar to having a mission statement or defined company goals, your business social media strategy should rely on a few general pillars of success to establish a powerful plan. I know it’s a bit bold to declare these pointers to be the “ten commandments of social media marketing” but they have been quintessential to my success, so I can only hope that they will do the same for you. Scroll down to see the full article 1. Be Consistent In Your Social Media Strategy Rule number one of social media marketing is to be consistent with your practices. That means posting on a daily basis and being committed to engaging regularly in the social stratosphere. Here are some rough guidelines for posting frequency: At least one blog per week (two times is great but focus on quality vs quantity) Post one-two times per day on Facebook, same for Google+ (I personally limit to one) For Twitter, I generally […]

Mastering The Art of Selfless Social Media Posts

It’s a scary thought for most business owners to imagine that their efforts online are not only ineffective but also potentially working against them. You could be really business savvy and recognize the necessity for a social media strategy but that doesn’t change the fact you have little to no time, nor interest in adding another task on to your plate. That’s reasonable. The problem is everyone tells you that you have to get on this social media thing and you know it’s true, so you break down and decide to give it a try. You don’t like to read instruction manuals, you prefer to dive in and test the waters for yourself. Trial and error is the best approach, right? That might work at IKEA, but it likely won’t get you very far using social media marketing for your business. If you aren’t getting results using social media, there might be a deeper story that needs to be uncovered and it’s your job to get to the bottom of it before it gets to your bottom line. Related: 9 LinkedIn Mistakes That Are Making You Look Bad   What Are You Doing To Repel People? Social media has made […]