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LinkedIn’s Dirty Dozen: 12 LinkedIn Mistakes to Avoid

In the world of nutrition, the dirty dozen is a list of produce that has the highest level of pesticides. In the world of marketing…we have some similar pests that can plague us. In fact, this happens more often than not as businesses, professionals, sales people and marketers are overwhelmed with the number of tools and platforms. Most are either using them incorrectly or not using them at all out of fear that they’ll make mistakes. There’s a list of spoken and unspoken rules of etiquette and best practices that when you’re aware of them you’ll be more comfortable and confident in using social media for business. To help you out, I am creating a series of Dirty Dozen articles, which will help you to avoid the biggest mistakes in etiquette and best practices on the most popular social media platforms. I am starting this series with my favorite social media platform, LinkedIn. These mistakes on LinkedIn range from simply keeping you hidden from the people you want to connect and build relationships with, to in a worst-case scenario, making you look unprofessional and possibly getting you blocked or banned from the platform. Don’t make these twelve key mistakes on […]

Top 5 Social Media Mistakes You Need To Avoid

Everyone learns these new tools for communication at their own pace. Heck, it took me years to finally start text messaging. Aside from the occasional autocorrect slipup, mistakes through text messaging aren’t too detrimental but some social media mistakes can be deadly to your reputation and/or sales depending on the severity. There’s a saying we have in social media…what happens in Vegas, stays on Facebook, Twitter and YouTube! What I mean is, nobody forgets on the web and that can be a painful or blissful realization depending on how you play your cards online. Before one of your valuable customers holds a silent (or not so silent) grudge against you, make sure you aren’t making one of these 5 social media mistakes! Related: Why Tomorrow Is Too Late When It Comes To Social Media Training 1. Not Responding To Customer Tweets/Messages. Make sure you are regularly checking to see if you have messages from customers or prospects on your social media pages. People get pretty upset when they’re ignored, especially by companies that they give money to. Why can’t they just call or email you ask? This is 2012, that’s why. Things have changed ‘round here, partner! 2. Too Much […]

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