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21 Steps To The Perfect LinkedIn Profile

Signing up for a LinkedIn account is easy enough but if you want to know how to create a LinkedIn profile that will attract your target market, this article is probably the most complete breakdown I’ve ever done on the subject outside of my advanced LinkedIn training course, the LinkedIn Profit Formula. UPDATED February 27, 2013: Even though the last update for this LinkedIn training was December 2012, LinkedIn has made so many more changes recently that it became necessary to update every single graphic. You will notice a few steps got removed and a few more got added – this is because things have become much simpler with your LinkedIn profile thanks to all the recent changes. Even if you have already gone through this post before, make sure you go over it again so you don’t miss anything when creating your perfect LinkedIn profile! The key to your success on LinkedIn begins with a powerful and professional presence.  You must strategically write your profile with your ideal client in mind before you start connecting to maximize the impact of your first impression online. I’ve outlined 21 different key points that I believe are important to fully optimizing your […]

3 Easy LinkedIn Profile Tips That Get You Found

With many credible business professionals becoming more open and engaged in social media, the clear essential tool when professionalism is a priority has always been LinkedIn. It’s obvious that the conversations on LinkedIn have a much more distinct professional tone, but getting found by the right people remains a big hurdle for even the more marketing savvy entrepreneurs. Implementing every one of the LinkedIn profile tips mentioned here will DRAMATICALLY increase your results and propel you to the top of the LinkedIn search results for the keywords you need to be found for. 3 Ways To Get Found By Prospects On LinkedIn 1. Create An Attractive Headline Your headline acts as your opening pitch to hook your potential prospects so they read your profile and can quickly establish if you are someone who can help them reach their goals. Like a great song on the radio, it can’t waste any time to hook you in! Consider these three key questions when creating the perfect headline: Does your headline stand out from your competitors? Odds are that they will show up in the search results too so make sure you catch attention faster. Can your ideal client quickly establish that you […]

Expert Calls Out Businesses For Improper Use of Social Media

FOR IMMEDIATE RELEASE As social networks continue to successfully infiltrate and integrate everyone’s lives together; the value proposition for businesses continues to rise on a steep incline. Where the attraction of social media has grown for entrepreneurs, the frustration keeps a firm lead ahead as businesses everywhere struggle to successfully incorporate these mystical digital tools of the future. Kelowna and the entire Okanagan Valley is a hot spot for social media activity. It’s not unusual to see 50 over even hundreds over comments on Facebook posts from local radio stations in under an hour. It isn’t unusual to see radio stations easily command a dominate social presence but it is very unusual to see activity on those posts from local Kelowna businesses that are advertising products and services. Melonie Dodaro, international social media speaker and founder of Top Dog Social Media, has called out businesses for poor practice of social media as the reason for their failures. “They are barely keeping their heads above water with social media. Most of them are wasting their time and time is money. It doesn’t take long before they notice it hit their bottom line and they head for the hills,” says Dodaro as […]

Use Social Media Like a Pro: Social Media Training in Kelowna

As part of Kelowna Chamber of Commerce’s mission to integrate the options of modern business developments, I have been asked to do a 2-hour social media training for local Kelowna business owners. As a social media speaker, trainer and consultant I will be delivering a seminar called “Use Social Media Like A Pro.” The event will be held at the Holiday Inn Express, 2429 Highway 97 North Kelowna on September 22, 2011 from 9am – 11am. As the event description says “Social media is here to stay and your business NEEDS it to succeed!” I will be sharing how Kelowna businesses can integrate the power of social media to increase visibility and attract new customers. The social media training will cover things such as the power of social media and how it can help you to increase your visibility, how to communicate with people via social networks and how you can create content to make you seen as an industry leader. All of the strategies covered will show you how you can use social media marketing to grow your business. The event is in response to the changing marketing needs of businesses across the Okanagan. This social media training caters to […]