The need for developing a corporate social media strategy no longer a dispute, it’s a necessity. The real question has become how? One of the great things about paying employees is that they do things for you when you ask them. One of those things should be assisting with social media content creation, especially if you have a lot of employees! Although you likely don’t want it to take attention away from priority tasks, it’s very possible that many within your ranks have a better eye for content than you do! Related: 7 Quick Content Writing Tips For Your Social Media Strategy 3 Ways To Get Your Employees Involved In Your Social Media Strategy 1. Create Incentives. I was speaking with a friend who works at a major cosmetics company that recently started a company Instagram account and needed to create some content to get it rolling. She engaged employees at the office by providing incentives for taking simple pictures using their products. Employees and their friends could easily get free products by taking creative pictures of them using them. What used to be a big production involving photographers and photo shoots are now a few people from the [...]
