FREE MASTERCLASS
Join #1 bestselling author of The LinkedIn Code for a free training on "Cracking The LinkedIn Code"
register for our free webinar

How to Use Instagram for Business [Infographic]

In case you hadn’t yet heard, Instagram now has 700 million monthly active users – over 400 million daily users, which makes it one of the most popular and heavily used social media platforms. In fact, 48.8% of brands are already using Instagram for business and 80% of Instagrammers (Instagram users) follow one or more businesses on Instagram. With such wide spread use and activity, it has become paramount for businesses to consider adding this visual storytelling platform to their social media strategy, if their customers are among those who are actively using Instagram. With features that include the ability to add photos, videos and Instagram stories as well as the capability to like, comment and send direct messages, this platform is an ideal way for your business to connect and build relationships with your customers. Here is a helpful infographic that covers the information you need to know to create your own Instagram strategy and the steps to get started. How & Why Use Instagram For Business (Source: Citipost Mail) With one of the highest follower engagement rates (4.21% per follower which is significantly higher than Facebook and Twitter), Instagram is a smart choice for your business if you […]

How to Successfully Use Brand Storytelling on Social

Brand storytelling has always played a significant role in the success of marketing campaigns. Done right, it has the power to bring a brand alive and evoke an emotional response from its audience. With the magic of storytelling, brands can build a personal connection with their customers and create a loyal following – one of the cornerstones of success in any industry. Social media has provided a new platform for brand storytelling that today’s modern marketers must learn to navigate. But just how easy is it to tell a story through this ‘less is more’ medium? It turns out there any many ways to tell stories using social – all you need is a healthy dose of creativity, authenticity, and passion. The first step to brand storytelling – listen and respond Far too many brands treat social media as a platform to shout loudly about their products and services. The trouble is that everybody else is shouting too – so chances are you still won’t be heard. What users really want to hear is a story that will help them connect to what you’re offering in a more meaningful way. The way we interact with brands online is changing; it’s […]

Social Media Automation: What You Can & Can’t Automate

Have you been wondering what are the most effective tools for social media automation? Or maybe you’ve want to discover the best ways to automate your social media and what you should and shouldn’t schedule? Like most things in social media, the answer is IT DEPENDS. What I mean by this is, that what, when and how much you can schedule on social media will depend on a number of factors including your: Industry Community Business goals Social platforms Social media strategy And of course, how much time you have. Social Media Automation – Do’s & Don’ts That being said, there are some general rules that you can use as guidelines, when deciding what you can automate and what you can’t (or shouldn’t). 1. Do NOT Ever Schedule Engagement You should never try to schedule or automate your engagement. Social media is just that…social. When someone replies or otherwise engages with something you have posted, respond to them in real-time rather than scheduling your responses via a third party application Think of social media as a conversation between you and your community members. Just like any other form of effective and successful communication, it requires both parties to listen to […]

Social Media Sharing – When Is It Too Much Or Too Little?

Each Monday, Lisa Larter and I host a live show on Blab.im [The Melonie & Lisa Show] where business and social media intersect. We, along with a special guest share tips, strategies and updates about social media, online marketing and other relevant topics relating to business. Subscribe to see our show live and get your questions answered. Click here to join us on Blab.im. Not sure what Blab.im is or how it works? Read this article. Blab Episode: Social Media Sharing – When Is It Too Little Or Too Much 1. How many times a day should you post on your personal and business Facebook page? One to three times a day, depending on the engagement you are getting. You can post several times a day if you are getting good engagement. The quality of your content is key (you must provide great value). Quantity is not as important as quality. It is different for each person or business so you need to test what works for you. When sharing content, quality rather than quantity is key! You must always provide great value. Click To Tweet 2. How do you decide decide when to share personal information? You must find […]

5 Profitable Social Media Activities For Your Business (And When & What To Outsource)

Social media has been mainstream for many years now, but are you still struggling to figure out what you should be doing? Have you been spending time on social media but finding that the time spent isn’t generating enough results? Turning social media conversations into ROI takes careful planning and execution. It’s far too easy to invest your energies into time-consuming activities that yield negligible to no results. So how do you make sure that you’re working in the most efficient and effective way possible? How do you make sure that you’re converting your social media activities into solid business benefits that boost your bottom line? The key is to cut through the fluff and focus in on the indispensable actions that really work. The ones that you can actually pinpoint as fueling your business objectives and raising your profits. Here’s Our Guide to the 5 Social Media Activities That Actually Get Results. 1. Your Strategy Must Match Your Objectives One of the main reasons social media activities flounder is that they don’t have an end goal. To get the best results, you need to have a plan. First of all, you need to identify your ideal clients. Get really […]

8 Experts Share Their Favorite Facebook Ads Strategy

When 2015 started, there were two predictions swirling around in the social media world: this will be the year of native video and paid social media advertising. As I’m witnessing businesses get a better handle on both, so far I believe those predictions are accurate. Nevertheless, there’s still a major disconnect for many marketers and businesses trying to integrate paid social media advertising into their strategy. The potential is enormous when done right but on the flip side, it’s a painfully expensive endeavor when it doesn’t go as planned. I talked with a few respected experts in the field about their favorite strategy for paid social media. Here’s what they came up with… 1. Push High Performing Organic Posts With Ads When boosting on Facebook, I choose the post with the best organic reach.  If the Facebook post already has good organic karma, it tends to push the boost pricing down and some of the organic snowball effect remains. Facebook tends to like these too because they feel less sale-y to the fan and get more interaction as a post vs. an ad. Oftentimes the number reached by the boost is on the high side of the range initially given. […]

10 Actionable Social Media Tasks To Kick Off Your 2015 Strategy

Do you want tighten up your social media strategy for 2015? There’s something about the New Year that gets everybody inspired to make a shift for the better in all areas of their lives, especially in business. The social media landscape is always changing so fast that it makes it difficult to move year-to-year without some needed adjustments to stay on course. This got me thinking about the various rituals I go through each year at this time when re-strategizing for success in the New Year so I decided to compile them in a list here for you plus I added a couple extra tasks to address major shifts in the social media world this year. 1. Find Your Most Popular Posts of 2014 There are three metrics I rely on to find my most popular content: social shares, traffic and time spent on page (in that order). Social shares are the most important to me because people found that content valuable enough to share after consuming it – that’s key. Measuring traffic is important but that really only tells us how good your title is so we have to look at the time spent on page to determine if […]

4 Stages To Monetizing Social Media Marketing

Are you struggling to monetize your social media efforts? Do you feel stumped when it comes to the “selling” part of social selling? I understand the frustration you feel when it seems like your social media strategy isn’t working. Fortunately, I’ve  identified that there is a pattern to both successful and failing strategies. To explain this more easily, I have compressed social media marketing and social selling into four actionable stages. Community management Social media & content marketing Becoming a subject matter expert Lead generation Many businesses are disappointed with their results on social media, mostly because they are only focusing on 1 or 2 of these stages. In order to see the results you want and need to see, you must complete all four stages. This means that you can’t do stage 4 without doing stages 1, 2 and 3 as well. While there may be a few exceptions to this rule, they are highly dependent on what you do, who you cater to and what your audience is most receptive to. Most business must actively work at all of the stages if they want to get to the sales part of social selling. 1. Community Management Community management […]

2014 Social Media Statistics That Will Guide Your Strategy

Are you puzzled when it comes to predicting future trends in marketing? Would you feel more comfortable in creating social media strategy if you had some data to give you guidance and direction? I am very impressed by the newest marketing & social media statistics for 2014 and how the information is becoming clearer than with previous years. Social media has been mainstream for a few years now with virtually no one (that I can find) left arguing against its proliferation. We Are Social released a Slideshare report that presents all the key social media statistics, data and behavioral indicators for the digital marketing space. If you want to dig deep into some more detailed stats, spend 10-15 minutes checking out the slideshow presentation below, otherwise keep reading to see some of the most compelling stats I’ve come across for 2014 so far. Digital Marketing Statistics That Will Drive 2014 What To Expect In 2014 78% of CMOs think custom content is the future of marketing Tweet This Stat!  $135 billion will be spent in 2014 by marketing teams on new digital marketing collateral Tweet This Stat!  Internet advertising will make up nearly 25% of the entire ad market by […]

6 Steps To Turning LinkedIn Contacts Into Clients

Have you ever considered LinkedIn as a prospecting tool to attract more leads and clients? Do you struggle with moving an online contact offline? LinkedIn prospecting the right way involves moving a person from being an unknown connection to someone who trusts you and is prepared to buy from you. Although it is much easier said than done, once mastered it can produce consistent and predictable results. I have personally used this process in my social media strategy to consistently get over 70% of my business using LinkedIn over the past 3 years. The techniques I use for LinkedIn prospecting are completely duplicable, reliable and based on a proven system of influence from Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion. The 6 Steps to Persuasion are: Reciprocity Authority Scarcity Liking Consistency Social Proof Listen to Dr Robert Cialdini explain the steps in his own words: Let’s dive into these powerful steps of persuasion and influence and how you can use this in your LinkedIn marketing and social selling efforts. 1. Scarcity Scarcity provides that same satisfaction that you can only get once you’ve acquired something that had otherwise been not acquirable. It’s similar to the prestige that makes […]

Pin It on Pinterest