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Why Tomorrow Is Too Late When It Comes To Social Media Training

Brands and companies are moving full speed ahead into the digital age as they finally come to grips with the fact that social media is here to stay. The fear of missing the boat is now overshadowed by the realization that proper social media training and a strategy are absolutely necessary to succeed. The Heavy Cost of Late Adoption There are several struggles companies are currently facing as they finally jump on the social media bandwagon: Catching up to the competition – The fact is that the competitors that have been using social media for years undeniably have a clear advantage over those who chose to ignore the what they thought was just hype. The conversations are happening without you – Your customers are online and they are discussing topics that are important to your industry, brand and success but there’s one thing missing: YOU. More time, more work and more money – Remember when the Internet first came out and entrepreneurs everywhere debated the value of a website? By today’s standards, you aren’t even considered a legit company if you don’t have a professional looking website. Social media training will get your foot in the door but if you […]

6 Deadly Consequences To Delaying Social Media Management

I know, I know. Who needs another article on why your business needs a social media management plan, right? The problem is that there are so many companies out there making major marketing mistakes that are not just bad for business…they’re downright scary when you realize these people have families to feed. This may come off as drastic but there is a serious disconnect between businesses and marketing strategies that work in 2012. It’s truly upsetting to see how many business owners and entrepreneurs that believe they should wait to implement social media until their new product or service is ready to launch. That really is working in reverse. You need to have your audience BEFORE you launch. Recently I’ve been contact by several of authors and coaches wanting to launch their books and products, they wanted to know about our social media management services. They continued to tell me that they weren’t ready yet to start social media, but wanted to be ready when their launched their book and/or product/service. I shared with them that their strategy was in deed backwards and that they needed to build up a community first of people who were hungry for what they […]

3 Ways To Build Your Downline With A Social Media Strategy

Are you tired of wasting time and energy trying to build your downline with stale, ineffective tools? Trying to recruit quality people for your downline without using social media is like trying to dig a ditch with a toothpick. You can’t skimp when it comes to creating an effective social media strategy. Here are three tips to help you to attract a downline to you, practically overnight! 1. Are You Trying to Sell Widgets? You aren’t really selling a product. You are selling yourself.  People do business with people they like and feel confident in. Use social media to be a charismatic leader, without the sales pitch. Post your interests and get involved in community activities. Start volunteering and post pictures. Selling gourmet food? Give some to a charity and then blog about it. Your social presence will bring you a gold-mine in relationship-based business. 2. Front and Center. List your website right on your profile on Facebook and Twitter. After people get interested in you as a person, they will click on your website out of curiosity. You’ll have sold them without doing any selling. Do this in every other social network you belong to. It should be a […]

7 Ways To Use Social Media Training For Sales And Crush Your Competition

Social media training for sales is a must for any online business. The last few years have shown that providing more value, connecting and building relationships without PITCHING sales have helped sales people become more successful online than ever before. Are you ready to learn some social media training for sales people that is specifically designed to help you get more sales? Sure, having 1001 friends, being on every forum and all the social networking sites is terrific…but is it translating into sales? Let’s face it. It’s all about the bottom line for your business. Here are seven tips in using social media training for sales people to start earning more sales: STOP PITCHING! Unless you are planning on starting your own minor league baseball team, you can’t win this game by directly pitching to people on social networks. Forget all the trite sayings you were taught in business marketing school, this advice is based on a time that occurred well before social networking was ever the phenomenon it is today. Instead, you need to build relationships. This is what people are really hungry for. When you connect with someone authentically, they want to buy your products, services or goods. […]

From Zero to Hero: A Millionaire Marketer’s Journey Into Social

We’ve all seen our fair share of web personalities claiming to be self-made millionaires with a great secret that will help you unlock the door to riches overnight. There are few legitimate ones and even fewer with the integrity, electric personality and wisdom that characterize author and speaker Randy Gage. It sounds like a bold claim at first, but Gage has more layers than an onion with a journey that has an interesting beginning with a young, 15 year old Randy in jail for armed robbery. Today, Gage has spoken on prosperity and success in over 50 countries, authored the best-selling book, Why You’re Dumb, Sick & Broke and How to Get Smart, Healthy & Rich and has had his articles published in Entrepreneur Magazine, Inc. Magazine and many more. After connecting with Randy via LinkedIn, I was really anticipating this interview because he has really excelled in spreading his message and building a strong online presence. You would never be able to tell that the 52-year old has always been extremely resistant to technology, taking over two years of prodding to get an email account only to have them each email printed out by his assistant for 6 months. […]

Use Social Media Like a Pro: Social Media Training in Kelowna

As part of Kelowna Chamber of Commerce’s mission to integrate the options of modern business developments, I have been asked to do a 2-hour social media training for local Kelowna business owners. As a social media speaker, trainer and consultant I will be delivering a seminar called “Use Social Media Like A Pro.” The event will be held at the Holiday Inn Express, 2429 Highway 97 North Kelowna on September 22, 2011 from 9am – 11am. As the event description says “Social media is here to stay and your business NEEDS it to succeed!” I will be sharing how Kelowna businesses can integrate the power of social media to increase visibility and attract new customers. The social media training will cover things such as the power of social media and how it can help you to increase your visibility, how to communicate with people via social networks and how you can create content to make you seen as an industry leader. All of the strategies covered will show you how you can use social media marketing to grow your business. The event is in response to the changing marketing needs of businesses across the Okanagan. This social media training caters to […]

Should You Outsource Your Social Media Management?

A lot of people think that Social Media marketing is easy. They all think that you just need to be online everyday and update your Social Media site and everything will go on from there. But that’s a very wrong connotation because there should be someone who knows how Social Media really works. So it’s a tough decision whether or not you should hire someone to manage your Social Media Management needs and if you should hire them in-house or outsource them. Top Dog Social Media is a business that specializes in Social Media Management and Social Media Marketing. We have seen a lot of businesses thrive because of outsourcing their Social Media Management needs. While hiring someone and basing them in-house is also an option for businesses, not all can do this. Every business has its own unique function, resources and capabilities. Below is a list of why outsourcing could be an option for your business. Expertise. A new profession has been emerging in the business world and it is called being a ‘Social Media Strategist’. A lot of businesses have already ventured into the Social Media marketing trend and the need for this kind of profession has been […]

How To Use Twitter To Promote Your Business

When the insurgence of the Internet happened in the late 90’s everyone thought that they will finally have a quick access to information all over the world. But with the insurgence of Social Media sites like Twitter, people from that era surely did not expect the evolution of information sharing that has been happening in the recent years. Twitter is a site that has been known for being one of the pioneers of microblogging. The interface of their web site is really simple. You just have to sign up, have a username and start updating your account by answering the question “What are you doing?” in 140 words or less. It’s like status updates in Facebook and other networking sites but your words are limited. This became an advantage to the site because the content of their site is straight to the point and concise. If a business wants to update about their latest promotions, new products and services, consumers will get a real-time update and they will learn about it without businesses having to beat around the bush. If you’re a business owner and you want to use Twitter effectively, below are some tips on how to utilize the […]

Expand Your Business Contacts With Linkedln

In the business community, contacts are very important. If somebody says that contacts are not important for them, I would imagine their business is suffering. In whatever business venture, one cannot grow without the help of other people and industries. A restaurant business cannot start without the help of a good lighting, construction, interior design business and more. Everyone is interconnected and there is no sense in denying that fact. So how do you use LinkedIn? It’s very simple. All you have to do is create an account and put all the necessary information of yourself and your business. The information that you can share ranges from the basic location and contact information to creating a profile of your products, services and specialties. Aside from businesses, a lot of professionals use it as well; from accountants, doctors, lawyers, realtors to graphic artists and more. The number of contacts that you can generate when you set up an account with the site is limited only to the amount of time you have to spend on it. For those who don’t have the time, you can always outsource it to a social media management company. Here are some tips on how you […]

Does It Pay To Use Social Media?

Social media can pay big dividends when used effectively and with the appropriate social media strategy. When we work with our clients we work with them to determine their goals but for most businesses their goal is to increase their visibility and  profits utilizing social media marketing. It’s important to understand that the use of social media marketing isn’t only about advertising and exposure, it’s about increasing sales like you’ve never experienced before! A lot of people are wondering if you can really make money from using social media. The simple answer is: YES! A lot of businesses and individuals alike are making money just by having and properly maintaining their own Social Media sites. This applies to businesses of all sizes in all cities across the world. Now a new question arises: How do they do it? Below are some of the strategies businesses use in order to help them have the best advantage of using Social Media and: MAKING MONEY. Free Advertising We all know how advertising can cost a fortune these days. Big companies spend millions of dollars just to promote a product for a few seconds on TV. But with the onset of Social Media, even […]

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