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The B2B Marketer’s Guide to Social Advertising

It’s no secret that social media has become an important part of any B2B marketing strategy. In fact, 93% of B2B marketers report using social media as part of their strategy (source). However, as social media continues to grow and evolve, it’s become increasingly difficult for marketing teams to produce results with their social media efforts. The reason for this is simple; as more and more businesses jump onto the social media bandwagon, the social sphere becomes increasingly clogged and cluttered. As a result, today’s social media users face content overload and it’s harder than ever to stand out. If your message doesn’t cut through the social media noise, you’re sure to miss your prospects. So, what’s the solution? Paid social advertising. The Promise of Paid Ads Social media advertising is not a new concept to the seasoned marketer. However, many in the B2B realm don’t fully grasp the promise of this tactic. After all, when your organic social strategy doesn’t produce results, it’s hard to justify spending even more time and money on it. But, paid social can have a huge impact on your marketing efforts. Having a hard time believing? Consider these statistics: 86% of marketers now combine […]

How to Use Instagram for Business [Infographic]

In case you hadn’t yet heard, Instagram now has 700 million monthly active users – over 400 million daily users, which makes it one of the most popular and heavily used social media platforms. In fact, 48.8% of brands are already using Instagram for business and 80% of Instagrammers (Instagram users) follow one or more businesses on Instagram. With such wide spread use and activity, it has become paramount for businesses to consider adding this visual storytelling platform to their social media strategy, if their customers are among those who are actively using Instagram. With features that include the ability to add photos, videos and Instagram stories as well as the capability to like, comment and send direct messages, this platform is an ideal way for your business to connect and build relationships with your customers. Here is a helpful infographic that covers the information you need to know to create your own Instagram strategy and the steps to get started. How & Why Use Instagram For Business (Source: Citipost Mail) With one of the highest follower engagement rates (4.21% per follower which is significantly higher than Facebook and Twitter), Instagram is a smart choice for your business if you […]

The Brick & Mortar Retailers Guide to Social Media Marketing

If your business exists in a physical brick & mortar location rather than online, don’t be fooled into thinking that social media marketing can’t produce powerful results for your business. Your customers are digitally empowered. In fact, 72% of millennial shoppers are going to research you via your online presence (website and social media profiles) before they even step foot in your store. 72% of millennials will research you via your online presence before they step foot in your store. Click To Tweet Whether you are a store, restaurant, accommodation or other physical retailer, the chances are very good that your customers are chatting about, writing reviews or taking pictures or videos of your location and products and then sharing them on their social networks. Even more powerfully, some are taking pictures or video of themselves in your location having a positive interaction with your product and then sharing it with their network. This is essentially word of mouth advertising, but on a much larger scale as many people use more than one social media platform and have many followers via platforms such as Facebook, Instagram, Twitter and Pinterest. So just what can social media marketing do for your brick […]

8 Proven Ways to Prospect Effectively (Infographic)

There’s a saying in business, nothing happens until someone sells something. Sales are critical for any business to be profitable and stay in business. Without new leads and prospects, there can be no new sales. This makes lead generation (or prospecting) absolutely vital for any businesses, regardless of size or industry. This can be daunting for many businesses, as some are unsure about the best ways to go about finding new leads, much less being able to prospect more effectively. Whether you are looking for new ways to prospect or simply make your existing lead generation system more effective, here are eight sales prospecting tips (in a handy infographic) that will help you achieve the results you want. 8 Tips to Prospect More Effectively (Source: Business Coaches Sydney) 1. Follow a Consistent Schedule Be consistent. Figure out how much time you can set aside each day to work on your prospecting. Even if it is only 15 minutes a day. By committing to a set amount of time each day, you will create a habit that will continue to bring in new leads and sales and become more efficient and effective with that time resulting in more consistent sales. For […]

Social Media Power Tips for Getting the Job You Want

Yes, your social media profiles matter when you’re looking for a job. If you’re wondering what the connection is between your profiles and landing a great job, keep reading and review the infographic below. In today’s digital age, we take to the web when we want to learn about something or someone. The first thing we do, is google it. If we want to check out a restaurant and we’re not sure if the food is worthy of our money, we check the reviews on Yelp and Facebook. And it’s the same when hiring a person. Employers will look you up on Facebook, LinkedIn, Twitter, Instagram, and wherever else they can find you, to see if you’re credible and professional. They’re not doing this to judge you, but to see if you’re a good fit for their company and culture. And while not all employers do this, many HR executives and CEOs do. Think about it like this – hiring someone isn’t just about getting a new employee, it’s about adding a new person to your team and company culture. You want a good fit. It’s like inviting people into your home, your most valued place on earth, you wouldn’t want […]

The Art & Science of a Successful Modern Marketer

It is no simple task for a business to be successful at marketing today. Marketers no longer have the luxury of specialization. In order to compete and thrive, they need a wide variety of skills – skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere. In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science. Salesforce created a fantastic infographic that breaks down todays modern marketer. Here are eight key skills they identified, in greater detail (four artistic and four analytical) that every modern marketer must develop to ensure they adapt and flourish in today’s rapidly evolving world of marketing. The Modern Marketer Source: The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC] Part Artist Written Content Writing as a skill has become vital for modern marketers. Content marketing, often in the form of written articles, is now a big component in many brand’s sales funnels. It plays a very important role in how brands are able to be found (through search engines or social media platforms) and then build relationships with their target market. This written content […]

How to Market to Different Generations on Social Media

Social media is becoming an ever-increasing part of running a business, but where do you start when you need to narrow down your target audience? What inspires each generation the most? Citipost Mail have being doing research and have come up with some rather interesting insights into what each generation tends to favor when it comes to content. While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximised if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa. There are a number of different factors that relate to social media with each generation. Each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them. Marketing to Different Generations on Social Media Generation Z Generation Z are the new wave of social media users. The truly digital generation, you’d be hard pushed to find one that hasn’t had contact with a computer. Gen Z are far more switched on when it comes […]

Adopt A Millennial Mindset To Transform Your Digital Marketing

There is no doubt that millennials have impacted the way brands market to their customers. Millennials have been part of the driving force that has required brands to become active participants in social media and content marketing online. In fact, brand social media marketing budgets have increased from 3.5% of overall marketing budgets in 2009 to 11.7% this year, according to CMO Survey. But money can’t always solve problems. Sure millennials have grown up with social media and they certainly consume a majority of their content online, so how can brands and older generations keep up with the demands of these digital marketing channels? How can brands excel online through a millennial digital mindset? Not only can they, they absolutely must! I’m going to share with you an email I received last week that inspired this blog post. I often receive messages similar to this from executives and entrepreneurs that are struggling to keep up with the fast paced evolution of social media, content and digital marketing. Let’s see if you or your company can relate. A Cry For Help Hi Melonie, I was recently introduced to your blog and your posts have been so incredibly helpful for me. I’ve been […]

5 Tips to Get Your Business On the Map in The Digital Age

Remember the time when our clothes came from catalogue orders? About twenty years ago our wallets were filled with business cards, our shelves stacked with photo albums and our evenings spent with long-awaited TV premieres. It seems quite unthinkable, but a time before the internet actually existed. Since then, we’ve changed so much of how we work, think and live. The digital age is fully upon us, and the rules of the game have changed. Today everything begins and ends with a buzz notification. The Digital Challenge Once changed, our daily habits haven’t only affected society and its pre-Tinder dynamics, but dictated the course of education and employment as well, directly transforming the consumerism cycle. Urged to modernize in order to meet the needs of contemporary consumers, the business world has perhaps experienced the most dramatic shift. Digitally native, ruthlessly cosmopolitan, slightly narcissistic and, above all, clever and educated, the Millennials remain in the very core of the big change. Being the largest target audience in the world, the Generation Next is now how we measure our selling success by. Whatever the size or niche, a company can now hardly exist without its online equivalent. It’s on the internet where […]

7 Simple Changes To Ramp Up Your Social Media Marketing

Are you getting the kind of results you want from your current social media marketing activities? What if there were some small and simple changes that you could implement that would save you time, increase your effectiveness and bring you more success with achieving your social media marketing goals? I am going to share seven tips that can help you do just that. Making these seven simple changes to your social media marketing activities can make a huge difference in the results you are getting. 7 Easy Changes To Improve Your Social Media Marketing Activities 1. Turn Your Best Quotes & Tips Into Graphics Want to get new eye balls on an old post? Repurpose it by turning your best tips, tidbits and quotes into a graphic. Find an article you want to increase traffic on. Then review the article for some small, helpful piece of information. Take the quote or tip and using a tool such as Adobe Spark Post or Canva, turn it into a graphic that can be shared on your social media platforms. For optimal sharing, use these tools to create a couple of different sizes to suit the different platforms (this is relatively quick and […]

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