Are you ready to move on to more advanced social media strategies to take your networking marketing business to the next level? Maybe you’ve gotten your feet wet but realize that there are other ways of promoting your business aside from the routine blogging and Facebook posts that you are already so diligently attending to? Effective social media strategies are essential to the health of your business in 2012 and advanced strategies are even more important as your competition becomes more socially savvy. Become a Master Tromp l’ Oeil Artist of Multimedia You have to take something that looks boring and flat (i.e. your business) and bring it to life. That is what the master artists like Gerard Houckgeest and Adriaen van Der Spelt did in the famous paintings that make something on a two-dimensional field practically pop off the canvas. It’s called hyper-realism and this is the kind of tactic you need to use when engaging modern technology – in all its forms – to promote your business. It isn’t enough to just post on Facebook or send an occasional Tweet. You need to use multimedia to help change people’s perspective of your business as a faceless, soulless entity [...]
Social Media Strategies for Network Marketers
The How and Why of Twitter Engagement
The 3 Types of Interaction to Remember in Your Twitter Marketing Campaign Twitter is the one social networking site that remains very simple on the outside but still has a lot of depth to it. Marketing with Twitter gives you a bit more leverage in ways other social networks can restrain you. For example, you can start chatting with anyone without being “friends” and you are able to see nearly anybody’s tweets (unless they are protected). Many businesses have great success marketing with Twitter because, unlike Facebook, it highly encourages linking to other people’s accounts in each post, drastically increasing your potential for post impressions. Twitter has a magical way of connecting you with people from all over when other social media is mostly dependent on connecting with whom you already know. Related: 3 Ways to Supercharge Your Tweets What’s the Deal with Retweets? Whenever you make a post on Twitter, you want to make it as “retweetable” as possible so that it has a better chance of reaching potential new followers that are interested in your topic. This is easily one of the pillars to a successful Twitter marketing strategy, so pay close attention. How to Increase Your Chances [...]
Social Media Training 101 for Network Marketers
Have you been trying to grow your network marketing business online without any proper social media training? If you want your dog to sit, you train him, and social media training isn’t much different than this process. Attempting social media without properly understanding what works, what doesn’t and the proper etiquette can be a disaster. Here is your introduction to growing your network marketing business using social media. Consider it a crash course. Why YouTube is A Powerful Tool When You Know How to Use It YouTube is the second most used search engine on the web. People tune into YouTube for a slew of reasons. They can learn how to roast a perfect chicken, change the oil in their car or find a homeopathic remedy for psoriasis. If you are just selling a product or promoting some opportunity without giving some beneficial information you will not have much success! Instead, offer quality advice to solve a problem if you want to use YouTube to grow your business. Related: Social Media Strategy 101: 7 Tools You Need to Get Started Create Trust & Value Without A Sales Pitch! Share quality, informative content, without a sales pitch and you will [...]
What To Expect In 2012 From Social Media
As we descend into the end of 2011 we creep closer to a dawn of yet another new era in technology and social networking. It’s been over a decade since the first social media site hit the web and it’s safe to say that we haven’t seen a slump in evolution since. Each year, the face of social media seems to completely change and evolve into a beast that becomes indistinguishable from the years that came before it. How can anyone ever manage to stay on top in a sea of never-ending changes? The name of the game is staying ahead of the curve as much as humanly possible. Can you imagine the amount of views you would have now if your videos were on YouTube when it was a startup? On second thought, it might be better to spare yourself the frustration and not think about it. So what’s going to be big in 2012 for social media? Geo-Tagging Is Going To Take Off GPS is very quickly becoming standard in all mobile phones, even those lacking driving navigation systems that initially made the technology popular in the commercial market. By September 2012, wireless providers in the US will [...]
10 Things You Must Know About Social Marketing
In the last few years, social marketing has created a fundamental shift in the way we do business. Sites like Facebook, Twitter, LinkedIn and Google + allow organizations to easily compete in a global market and reach out to an audience that would otherwise have been inaccessible. Whether you’ve already been utilizing social media for your business or if you’ve just decided to take the plunge, here are 10 things you absolutely must know: Connecting. Social marketing begins with making targeted connections. Get started by finding potential new clients or research businesses that offer complementary services. The search function on social media sites will allow you to use targeted keywords to locate the right connections for your business. Conversing. Once you’ve found targeted connections, it’s time to start a conversation! Show a genuine interest in their activities, retweet their posts, share their content or ask questions. However you choose to get started, your next big step will be engaging them in conversation. Sharing. Now it’s time to showcase your expertise by offering quality content, helpful tips and bits of information designed to show your target audience just how knowledgeable you really are! Engaging. Sharing and engaging in conversations alone aren’t [...]
How Social Networking Has Changed Our Lives
Every now and then I catch myself feeling nostalgic about my old record player and how I wish it were still the standard in audio. Thankfully, most of us don’t feel the same way about the Internet and, consequently, it has seen incredible achievements within its lifespan. It’s amazing to think that the Internet is barely twenty years old yet it has completely changed and reinvented it’s look and vibe more times than wardrobe on a Broadway musical. Over the past 5 years, there has been a brand new trend in Internet culture. This trend strays away from the traditional “one-way” user experience that the original Internet thrived off and towards a more “social” approach. It’s painfully obvious that social networking has recently become the dominant occupier of Internet users’ time but until recently most of us were unsure of exactly how dominant it truly is. The stats are in and they are jaw dropping, to say the least. I remember being floored when I heard that YouTube had more traffic than the entire Internet combined a few years ago and these stats are even more shocking. And by the time this video was created some of the stats were [...]
5 Rules of Effective and Profitable Social Media Management
Social media management is now considered to a very critical component of any successful marketing plan. The very same businesses that were reluctant to jump on the social media bandwagon a few years ago have now realized the power it has in creating visibility for their products and services, connecting with their customers, data collection and attracting new customers. Gone are the days when social media marketing is seen to be a lesser medium compared to yellow pages, newspapers, radio and TV ads. Embracing Social Media Do you read the newspaper as often as you used to? Me neither. What about pick up the yellow pages to find a phone number? Are you now spending more time finding your news and phone numbers online? While newspaper circulation and readership continues to dwindle, online news and media is growing at a rapid rate. I picked up my local paper, the Kelowna Daily Courier yesterday and I couldn’t believe how thin it was. I don’t think I’ve ever seen a newspaper with so few pages. More and more people are now reading their news online. The Virtual World Social media is synonymous to “world convergence” through managing online communities, blogs, audio/video podcasts, [...]
Why Use A Facebook Page For Business?
With Canadians spending more time on social networking sites than any other country in the world, it would be impossible for you to not know what Facebook is. There are many different social media sites out there, each site having its own unique functions that can help businesses be successful with social marketing. But one of the most popular social media sites that we use is Facebook; and it has many benefits if used properly. With 4 our of 5 Canadians using social media, almost everyone has their own Facebook page or account. With over 750 millions users, Facebook’s popularity cannot be ignored. Many businesses are looking at Facebook marketing as an effective and worthwhile way to reach and engage with their customers. Facebook was mainly used for people to connect with friends, family and even colleagues. People have found an easy platform wherein they can share their status updates, photos, videos, even blog posts and more. Facebook has revolutionized the use of the ‘like’ button wherein anyone who can relate to your posts can just ‘like’ them with just one click. As the #1 Social Network, Facebook Marketing Should Be Implemented The 750 million users all over the world, [...]
3 Ways Social Marketing Can Help Your Local Business
Local businesses, whether they are here in Kelowna, elsewhere in the Okanagan Valley or in any other city across North America are having to change their methods of marketing to include social marketing. Many can no longer rely solely on the traditional marketing methods that used to work so well, that is if you had a big marketing budget. The good news is, small businesses all over, have the opportunity to grow more rapidly than ever before and at a much lower cost. So how can they do this? The answer is by properly utilizing effective social marketing and social media strategies for their business. In working with many clients, from handling their social media management to training and consulting their team, I’ve witnessed first hand how businesses are prospering in both local and national markets. With the help of social media tools like Facebook, Twitter, LinkedIn, YouTube and blogs, many businesses are seeing that social media really pays off. The Power of Social Marketing 1. Establishing Your Brand. Every new business needs to establish their brand name, even local businesses. If you have a local coffee shop for example, how will you compete with many of the more established [...]
Social Media Marketing Helping Local Businesses Succeed
Have you been looking at different ways to promote your business and maybe even considering social media marketing? Having worked with many local businesses owners in Kelowna, BC and other areas across Canada and the US, the most common thing I hear from almost all of them is, “how should I market my business.” Include Social Media Marketing Into Your Marketing Mix Establishing a good brand name and a loyal following is challenging for even the best of businesses. Some may say that other businesses are lucky because they made it look easy in building a lot of visibility in a short period of time. But they were not lucky; they just made good decisions when it came to their marketing plan. They understood the importance of discovering where their target market is spending their time and including social media into their marketing mix. Social Media Marketing is Powerful for Local Businesses These days, it not hard for even the smallest of businesses to been seen, and that’s because of the emergence of social media marketing. Some businesses fall short in marketing because they still do not have enough resources to advertise and market their products to the public. But [...]
