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19 Steps To Social Selling On LinkedIn

When you think of social selling, I wouldn’t be surprised if every spammy message that ever made you hit the “Report Spam” button came to mind. The truth is, when done right, social selling can produce an ROI unlike any other social media marketing tactic. LinkedIn has been proven to be 277% more effective for lead generation so this article is going to focus on social selling with LinkedIn. When I’m training a sales team or a professional organization on advanced social selling techniques, here are the six major components I ensure they master: Laying the foundation for your success with a professional and well calculated online presence Creating value & positioning yourself as a authority on your topic through quality content Growing your online network with targeted prospects Engaging with prospects to create a dialogue Building the relationship over time by continuing to provide value while displaying thought leadership Moving the conversation offline 19 Steps To Social Selling [INFOGRAPHIC] Don’t forget to scroll down for the in-depth text version of this infographic! Feel free to share this graphic anywhere you like. All we ask is to link back to this article if you use it on your blog. Laying […]

5 Steps To Succeed With Social Selling

Are you a sales leader responsible for the results of your sales force? Or are you a sales professional that is required to reach a sales quota? The strategies outlined in this article are effective for sales professionals or any professional in B2B that wants to attract more leads and clients. Social selling has become a widely used term, but still very few know how to do it effectively. Social selling refers to finding and connecting with potential prospects via social media to increase sales.  The Aberdeen Group defines social selling as the utilization one of three techniques, which includes: Social Collaboration – sharing information internally or with partners to pool knowledge on how to generate more leads & sales External Listening –  the gathering and interpreting of information or content produced by clients and  prospects External Participation – providing prospects with relevant and helpful content or information to build relationships and positively impact future buying decisions If you are still wondering if learning and using social sharing techniques is worth your time and resources, consider that 72.6% of salespeople who use social media outperform their colleagues who aren’t using it. Statistics collected by The Aberdeen Group provide further compelling […]

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