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Networking on LinkedIn: All Work and No Play?

We all know that the LinkedIn was designed for business, but is personal networking on LinkedIn a possibility as well? Have you ever tried maintaining personal relationships — connecting with friends and relatives — on LinkedIn? There is no denying that LinkedIn is an excellent tool when it comes to building business networks and implementing social selling strategies. However, it’s also interesting to look at how well it works as a tool for establishing and nurturing personal relationships. Networking on LinkedIn: Business, Personal or Both? A recently conducted survey among almost 16,000 LinkedIn users across different countries revealed interesting — but not entirely surprising details about its international user base. According to the study, 70% of the respondents said that they applied for a position at businesses they were connected with through LinkedIn; almost half of them said that they don’t have the luxury of time to maintain LinkedIn relationships over a regular basis. Furthermore, 38% of these respondents expressed that they actually have difficulty establishing connections with people. In fact, the very idea itself may sound ridiculous to the social media-savvy business professional: Maintaining a LinkedIn account for keeping in touch with friends? It seems like an ill fit. […]

10 Incredibly Useful LinkedIn Tools for Social Selling

Have you wondered if there is some third-party LinkedIn tools that will help you and save you time? Want to learn more about the most effective tools to use in conjunction with LinkedIn? LinkedIn has many features and functionalities that are constantly changing and adapting to the evolving needs of its user base. However, there are a number of tools that were made specifically to enhance LinkedIn’s built-in functions. Whether your goal is to attract new prospects, create new connections in your industry, or increase the effectiveness and ROI of your social selling strategies, you’ll find that using specialized tools will enhance your results and your overall experience in using the LinkedIn platform. Below is a list of 10 of the most useful tools to enhance your LinkedIn marketing and lead generation efforts. Check out what these tools can do, and why you should be using them right now. (Note: none of these are affiliate links and I do not earn any commissions for recommending these.) 10 Incredible LinkedIn Tools for Social Selling 1. Crystal Exactly what can you do with Crystal? Instead of the typical functions that you would normally expect from a LinkedIn supplementary tool, Crystal actually works […]

How Social Sellers & Businesses Can Use LinkedIn Video to Increase Sales

When it comes to innovation, being first isn’t a prerequisite for being the best. This seems to be the guiding principle behind the recent introduction of LinkedIn video, the business-oriented social media giant’s first attempt at incorporating native video content into its extensive range of benefits and features. As practically the last among the largest and most popular social media platforms to add a native video feature, all eyes are on LinkedIn, as users eagerly anticipate how this new feature will change the way they maximize their presence on the site. Initially tested among select users in the United States, LinkedIn video is scheduled to be launched to all LinkedIn users within the next few months. LinkedIn video offers all sorts of new possibilities to its tremendous user base of professionals, social sellers and marketers. Now, LinkedIn users can upload and share videos directly from their mobile phones, allowing their network to enjoy unique and original video content that’s relevant to their industry and more importantly, is of interest to their target market. How LinkedIn Video Works LinkedIn Video is designed to allow the platform’s users to view and access native videos across both desktop and mobile devices. When the […]

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