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Introducing the New LinkedIn User Interface [UI Makeover]

Are you feeling overwhelmed with the new LinkedIn user interface (UI)? You may be trying to figure out how to do or access some of the things you are used to on LinkedIn. In this article, I will outline the changes to the new UI so you can become accustomed to what’s changed, what’s lost and what’s still available. While it certainly looks like we lost more than we gained with LinkedIn’s UI makeover, there is still plenty of functionality to help professionals, sales people and marketers to find, connect and build relationships with their ideal clients. If you are comfortable with the user interface and are looking for help to modify or update your lead generation or social selling strategy, keep checking back as I will be covering this soon in a future article. Below you will find my complete breakdown of the new LinkedIn user interface. What’s Changed with LinkedIn’s New User Interface (UI) Home Page While the new home page contains many of the same elements, it has a clean, new (almost Facebook) look. The look of both free and paid accounts is similar with the only difference being the Premium identification at the top of the […]

LinkedIn Membership Levels: Free vs Premium vs Sales Navigator

Over the last couple of weeks, I have received numerous emails and messages asking me questions about the differences between the LinkedIn membership levels, Premium Business Plus and Sales Navigator Professional. In fact, many people currently using Business Premium Plus want to know what benefits are left to having this account level or if they must upgrade to LinkedIn Sales Navigator to be able to accomplish their lead generation and social selling goals. I have put together a breakdown of the different features and tools included in each LinkedIn membership level, the cost and how they can be of benefit to you. Free LinkedIn Membership Let’s start with free LinkedIn accounts, as I have had plenty of questions come in from community members regarding the LinkedIn free membership. With so many important features gone, many are left wondering if LinkedIn is still useful with a free account or if they now need to pay for it to remain worthwhile to invest their time and resources in. With the removal of the Notes & Tags feature and the downgrade of the LinkedIn Advanced Search tool, lead generation has become more work with the free account. Not only must you use outside tools […]

10 Ways You’re Turning Off Prospects Online

Are you struggling to connect with your prospects online in a meaningful way? Do you find that you are spending time online without adding anything to your bottom line? If your social selling strategy isn’t converting to sales, it’s probably time to analyze the situation to find out why. Your social selling strategy will take off like a lead balloon unless you uncover the barriers between you and the sale, correct them and move forward. The problem is, even if you do this, there can still be things you are doing online that turn off potential prospects. I’ve helped hundreds of businesses build an online presence that gives them credibility while also instilling confidence in prospects that they have the solution to their problem. What I’ve found is that most people shoot themselves in the foot before the race has even begun by doing something small that turns off prospects without even realizing it. Last week I discussed a few social selling best practices for sales teams but this week I want to discuss the things that will prevent you from even having a conversation with a potential prospect. Here’s my list of 10 ways you could be seriously failing […]

19 Steps To Social Selling On LinkedIn

When you think of social selling, I wouldn’t be surprised if every spammy message that ever made you hit the “Report Spam” button came to mind. The truth is, when done right, social selling can produce an ROI unlike any other social media marketing tactic. LinkedIn has been proven to be 277% more effective for lead generation so this article is going to focus on social selling with LinkedIn. When I’m training a sales team or a professional organization on advanced social selling techniques, here are the six major components I ensure they master: Laying the foundation for your success with a professional and well calculated online presence Creating value & positioning yourself as a authority on your topic through quality content Growing your online network with targeted prospects Engaging with prospects to create a dialogue Building the relationship over time by continuing to provide value while displaying thought leadership Moving the conversation offline 19 Steps To Social Selling [INFOGRAPHIC] Don’t forget to scroll down for the in-depth text version of this infographic! Feel free to share this graphic anywhere you like. All we ask is to link back to this article if you use it on your blog. Laying […]

5 Steps To Succeed With Social Selling

Are you a sales leader responsible for the results of your sales force? Or are you a sales professional that is required to reach a sales quota? The strategies outlined in this article are effective for sales professionals or any professional in B2B that wants to attract more leads and clients. Social selling has become a widely used term, but still very few know how to do it effectively. Social selling refers to finding and connecting with potential prospects via social media to increase sales.  The Aberdeen Group defines social selling as the utilization one of three techniques, which includes: Social Collaboration – sharing information internally or with partners to pool knowledge on how to generate more leads & sales External Listening –  the gathering and interpreting of information or content produced by clients and  prospects External Participation – providing prospects with relevant and helpful content or information to build relationships and positively impact future buying decisions If you are still wondering if learning and using social sharing techniques is worth your time and resources, consider that 72.6% of salespeople who use social media outperform their colleagues who aren’t using it. Statistics collected by The Aberdeen Group provide further compelling […]

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