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19 Steps To Social Selling On LinkedIn

When you think of social selling, I wouldn’t be surprised if every spammy message that ever made you hit the “Report Spam” button came to mind. The truth is, when done right, social selling can produce an ROI unlike any other social media marketing tactic. LinkedIn has been proven to be 277% more effective for lead generation so this article is going to focus on social selling with LinkedIn. When I’m training a sales team or a professional organization on advanced social selling techniques, here are the six major components I ensure they master: Laying the foundation for your success with a professional and well calculated online presence Creating value & positioning yourself as a authority on your topic through quality content Growing your online network with targeted prospects Engaging with prospects to create a dialogue Building the relationship over time by continuing to provide value while displaying thought leadership Moving the conversation offline 19 Steps To Social Selling [INFOGRAPHIC] Don’t forget to scroll down for the in-depth text version of this infographic! Feel free to share this graphic anywhere you like. All we ask is to link back to this article if you use it on your blog. Laying […]

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