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Speak Directly to Your Ideal Clients in Your Marketing

Do you ever wonder why your marketing messages do not produce the kind of results that you were hoping for? Have you started to question the effectiveness or value that you are getting from your social media and other online marketing efforts? If this is true for you, you are not alone. But have you ever considered that you might not be speaking to the right group of people, or alternatively that you are not speaking the right language to get the attention of your ideal clients? In my last article How To Get Your Marketing To Attract Your Ideal Clients, I shared how to define and identify your ideal clients. While being able to define who your ideal clients are is an important first step to being able to market successfully, it is not enough if you hope to connect with this community and build a relationship with them. “Profitability depends on delivering pertinent content and desired solutions to a specific audience.” ~Steve Olsher Once you know who your ideal clients are and how they identify themselves, you need to go deeper and understand them – what is important to them, the challenges they face and the language that […]

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