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The Brick & Mortar Retailers Guide to Social Media Marketing

If your business exists in a physical brick & mortar location rather than online, don’t be fooled into thinking that social media marketing can’t produce powerful results for your business. Your customers are digitally empowered. In fact, 72% of millennial shoppers are going to research you via your online presence (website and social media profiles) before they even step foot in your store. 72% of millennials will research you via your online presence before they step foot in your store. Click To Tweet Whether you are a store, restaurant, accommodation or other physical retailer, the chances are very good that your customers are chatting about, writing reviews or taking pictures or videos of your location and products and then sharing them on their social networks. Even more powerfully, some are taking pictures or video of themselves in your location having a positive interaction with your product and then sharing it with their network. This is essentially word of mouth advertising, but on a much larger scale as many people use more than one social media platform and have many followers via platforms such as Facebook, Instagram, Twitter and Pinterest. So just what can social media marketing do for your brick […]

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