FREE MASTERCLASS
Join #1 bestselling author of The LinkedIn Code for a free training on "Cracking The LinkedIn Code"
register for our free webinar

10 Experts Predict Digital Marketing Trends For 2015

Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die? I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up. I didn’t brief any of them on what the other experts had said so every answer was genuine and unprovoked. One thing is certain…there is a dramatic shift towards paid social media advertising in 2015 as organic reach continues to decline on Facebook and potentially other networks as they surge in popularity. There is only so much attention to go around and 2015 will see businesses fighting tooth and nail to get their slice of the action. Here’s what the experts had to say when I asked them which digital marketing trends they see dying in 2015 and which trends they see catching more steam. 1. Get Ready For Paid Social 2015 will see both the death of unreasonable expectations from organic social media and the corresponding further growth of paid social. Countless business owners have come up to me and said that they’re doing everything they should be doing on social media but achieving little, […]

10 Experts Share How To Improve Facebook Organic Reach

Have you noticed a drop in Facebook organic reach for your page posts? You’re not alone. We wrote about it when we spotted the first sign of the reachocalypse back in December 2013 and our site nearly blew up with traffic in the first 48 hours. Apparently it resonated with many people and we weren’t the only ones noticing the sharp decline. Although the drop has been noticed by most, it’s important to note that Facebook organic reach is not declining for everyone. AgoraPulse analyzed thousands of pages’ data and some industries are even reaching more people organically now than they used to. See the full report here. We spoke to 10 experts to determine practical tips and strategies for page owners that want to combat declining Facebook organic reach. Here’s what we came up with: 1. Use The 10-4-1 Method As a general rule, plan for 10 posts that are helpful, fun, entertaining and social as you prepare content to share on Facebook. This is likely not your own content but content of others you have found that your audience would find useful and relevant. By getting users to engage with these posts, Facebook is alerted fans want your content […]

Pin It on Pinterest