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5 Ways To Increase Thought Leadership & Build Trust

The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a career-defining condition. Exactly how does one get there, though? And is there really a proven process for attaining a reputation for thought leadership? In his incredibly popular TEDtalk, “Start with Why,” Simon Sinek presents an interesting approach to doing business. Also, before it got shared and re-shared all over the internet, it seemed new. Sinek argued that people don’t actually buy what we do; rather, they buy why we do it. They are more likely to follow the lead of those whose beliefs and principles they also hold dear. Based on this, leaders who do not give their audience a clear idea of what motivates them are less likely to succeed. It is upon this alignment of beliefs that trust is built. This, in turn, leads to the establishment of thought leadership. To successfully build thought leadership, though, one must first understand what it truly means. An article on LinkedIn defines thought leadership as “the process of becoming a leading […]

8 Proven Ways to Prospect Effectively (Infographic)

There’s a saying in business, nothing happens until someone sells something. Sales are critical for any business to be profitable and stay in business. Without new leads and prospects, there can be no new sales. This makes lead generation (or prospecting) absolutely vital for any businesses, regardless of size or industry. This can be daunting for many businesses, as some are unsure about the best ways to go about finding new leads, much less being able to prospect more effectively. Whether you are looking for new ways to prospect or simply make your existing lead generation system more effective, here are eight sales prospecting tips (in a handy infographic) that will help you achieve the results you want. 8 Tips to Prospect More Effectively (Source: Business Coaches Sydney) 1. Follow a Consistent Schedule Be consistent. Figure out how much time you can set aside each day to work on your prospecting. Even if it is only 15 minutes a day. By committing to a set amount of time each day, you will create a habit that will continue to bring in new leads and sales and become more efficient and effective with that time resulting in more consistent sales. For […]

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