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How One Guy Used Online Marketing to Win Hearts & Land His Dream Job

So many people talk about influencer marketing and online networking. Few do it and even fewer do it well. When I was thinking about this topic recently I thought of someone who I believe has done this better than most. This person I am speaking of is someone who has won the hearts of many of us in the social media community. He’s a special and genuine guy that has influenced his way in the “influencers” hearts. This person is Antonio Calero and I asked him to share his story here, on the very same blog where he wrote his very first guest blog post. Antonio’s story is powerful, inspirational and emotional…but there’s valuable lessons throughout this article that you can benefit from greatly. ~Melonie Dodaro How Antonio Calero Mastered Online Networking & Influenced the Influencers Follow your passion My first baby was due to arrive in late September 2012, so when I lost my job three weeks before the due date, my panic was intense. I hadn’t worked at my current job long enough to receive a severance package that would give my family a financial safety-net, and our savings were minimal. Obviously, I needed to find another job […]

Expert Calls Out Businesses For Improper Use of Social Media

FOR IMMEDIATE RELEASE As social networks continue to successfully infiltrate and integrate everyone’s lives together; the value proposition for businesses continues to rise on a steep incline. Where the attraction of social media has grown for entrepreneurs, the frustration keeps a firm lead ahead as businesses everywhere struggle to successfully incorporate these mystical digital tools of the future. Kelowna and the entire Okanagan Valley is a hot spot for social media activity. It’s not unusual to see 50 over even hundreds over comments on Facebook posts from local radio stations in under an hour. It isn’t unusual to see radio stations easily command a dominate social presence but it is very unusual to see activity on those posts from local Kelowna businesses that are advertising products and services. Melonie Dodaro, international social media speaker and founder of Top Dog Social Media, has called out businesses for poor practice of social media as the reason for their failures. “They are barely keeping their heads above water with social media. Most of them are wasting their time and time is money. It doesn’t take long before they notice it hit their bottom line and they head for the hills,” says Dodaro as […]

3 Ways To Build Your Downline With A Social Media Strategy

Are you tired of wasting time and energy trying to build your downline with stale, ineffective tools? Trying to recruit quality people for your downline without using social media is like trying to dig a ditch with a toothpick. You can’t skimp when it comes to creating an effective social media strategy. Here are three tips to help you to attract a downline to you, practically overnight! 1. Are You Trying to Sell Widgets? You aren’t really selling a product. You are selling yourself.  People do business with people they like and feel confident in. Use social media to be a charismatic leader, without the sales pitch. Post your interests and get involved in community activities. Start volunteering and post pictures. Selling gourmet food? Give some to a charity and then blog about it. Your social presence will bring you a gold-mine in relationship-based business. 2. Front and Center. List your website right on your profile on Facebook and Twitter. After people get interested in you as a person, they will click on your website out of curiosity. You’ll have sold them without doing any selling. Do this in every other social network you belong to. It should be a […]

Top 4 Social Networking Tools & Time-Savers

Are you feeling the crunch on your schedule to pull off the demands of your social marketing strategy? Time management is becoming the greatest challenge of social media domination but the good news is that there are thousands of talented programmers and developers that are making fantastic tools to help you keep up with the workload. At Top Dog Social Media, we work on many clients social media campaigns and need to be as efficient as possible in order to execute their social marketing strategy so we rely heavily on social networking tools to help us with that. After collectively spending hundreds of hours on experimenting and testing many different services, we have come up with a few apps that are “non-negotiable” when it comes to your social marketing plan. Buffer If Buffer and Hootsuite had a child, it would be called perfection. Rather than upsetting myself over a non-existent lovechild, I’ve decided to embrace the positives of each system and incorporate them into my workflow. Buffer claims to increase clicks on your tweets by 200% and since I’ve been using it, I can say that clicks have definitely gone up. You can see how effective each tweet was through […]

6 Important Steps to Create a Facebook Page

With the sea of constant changes, it can be difficult to cut through the noise and find your voice with your Facebook page. For every success story on Facebook there are 100 frustrated entrepreneurs struggling to make a dent. In light of this, we’ve brought together 6 steps to ensure you’ve got the best head start possible when creating your Facebook page. 1. Create A Custom Landing Page A custom-landing page is your first impression on a new Facebook fan, so make it count! Brands like Red Bull have attracted over 23 million fans with an effective call-to-action the moment you get to their page. They hint at you to like their Facebook page with specific instructions and many arrows plus a blurry, translucent background hiding secret goodies waiting to be revealed. Collaborate with your graphic designer to come up with something professional that is visually appealing and has a proper call-to-action. With Facebook’s recent changes, people don’t have to like your page to comment on your wall so make sure you are reminding them to “like” it. Pro Tip: Add a welcome video to the landing page to increase likes and engagement. 2. The Perfect Profile Picture Don’t underestimate […]

Use Social Media Like a Pro: Social Media Training in Kelowna

As part of Kelowna Chamber of Commerce’s mission to integrate the options of modern business developments, I have been asked to do a 2-hour social media training for local Kelowna business owners. As a social media speaker, trainer and consultant I will be delivering a seminar called “Use Social Media Like A Pro.” The event will be held at the Holiday Inn Express, 2429 Highway 97 North Kelowna on September 22, 2011 from 9am – 11am. As the event description says “Social media is here to stay and your business NEEDS it to succeed!” I will be sharing how Kelowna businesses can integrate the power of social media to increase visibility and attract new customers. The social media training will cover things such as the power of social media and how it can help you to increase your visibility, how to communicate with people via social networks and how you can create content to make you seen as an industry leader. All of the strategies covered will show you how you can use social media marketing to grow your business. The event is in response to the changing marketing needs of businesses across the Okanagan. This social media training caters to […]

5 Reasons Social Media Marketing Works

A lot of business owners are wondering if they really need social media marketing to help grow their business. That is understandable as social media hasn’t been around that long and has really only become mainstream in the last few years. Many businesses are very  familiar with traditional marketing strategies like TV, radio and print advertisements and are now needing to learn how to incorporate social media into their marketing mix. Many businesses have seen exciting growth from the use of social media, my company Top Dog Social Media is one of them. My own efforts with social media have resulted in an ongoing, steady stream of leads from my local market here in Kelowna, BC and businesses from cities from all across Canada and the US, find me via social networking sites. The list of benefits from using social media marketing are many. Here is just a short list of them: 1. Social Media Provides Easy Access Recent surveys have showed that four out of five Canadians, and 70% of Americans are on at least one social media site. With just a few clicks, people can find what they want and need on any of the popular social media […]

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