Are you currently using Twitter for business? Are you happy with the results you are getting from your Twitter strategy? Or maybe you aren’t experiencing much in the way of results because you lack a strategy for using Twitter. It’s tough for many entrepreneurs and even traditional marketing professionals to wrap their heads around creating a Twitter strategy for business. It’s very easy to get frustrated and feel like you aren’t getting anywhere but you need to understand that Twitter serves a few very valuable purposes, although not all may lead to more sales for your business. Some of the business benefits many you can experience with Twitter are: Drive traffic to your website or blog Gaining business intelligence (industry news, following competitors, getting feedback from customers) Customer service Marketing & branding Your Twitter marketing strategy doesn’t necessarily have to include everything listed above, but it very well could. Ask yourself if your business could benefit from a little help with the four points above. If so, it might be time to re-think your Twitter strategy. 3-Step Twitter Strategy For Your Business I like to keep things simple and I find the first place businesses make mistakes in creating a [...]
Twitter marketing fundamentally depends on the content within each tweet but creating and curating that content can become quite the pain to do often while still retaining a high degree of quality. Over the years I have come across a few tricks that have solidified themselves as part of my routine. It’s not likely that you will incorporate every one of these points but inside these Twitter marketing tips you will find your very own Holy Grail for crafting the perfect tweets in no time.
Twitter marketing has been in the shadows since Pinterest and Facebook began to steal the spotlight this year in 2012. Although Facebook has been the leader for a while, they received a lot of additional media attention due to the whole IPO fiasco. Many business owners and professionals still don’t get why Twitter could possibly be significant to their business. I can’t blame them since I felt the same way at one point. What could possibly be significant in 140 characters? Twitter Marketing Secret Weapon: Advanced Search Your greatest Twitter marketing tool for discovering conversations surrounding your brand, industry or company is arguably Twitter’s Advanced Search. Why? Let me give you an example. If you’re a restaurant, you can search for anyone tweeting the word “hungry” in your local area and it will provide you with instant results, in chronological order starting from the most recent tweets. This is a HUGE opportunity. If you’re a restaurant, these people ARE your customers, so reaching out to them at this moment in time could be a critical turning point for your business. Offer them a special discount code that they can use that day to come in for a meal at [...]
How to Massively Increase Engagement & Influence On Twitter In One Day Have you wondered with this #FF (FollowFriday) is all about on Twitter? Maybe you see it every Friday but aren’t exactly sure of the benefits of this popular Twitter practice. For those of you that are out of the loop, when you see “#FF” on Twitter, that’s a nice shout out from a Twitterer telling their followers that the mentioned users are worth following. “FollowFriday” on Twitter is a great day for engaging with people in your network in a positive and friendly way. It can also be an extremely effective way to grow and strengthen the connection you have with your friends and followers if done properly. Doing this for others greatly enhance your chances of having it reciprocated for you in future Follow Fridays. THE PROBLEM OF #FF There are a couple issues with the status quo and the popular methods of doling out the “Twitter salute” each Friday. Here are a few problems I have personally noticed: 1. There are too many people being shouted out to in one post. 2. Your followers don’t know why they should follow these people. 3. Your followers [...]
Have you been struggling to find ways to attract new customers by marketing on Twitter? You’re not alone! This article offers proven tips and strategies for anyone who wants to use Twitter marketing to grow their business. By now you may have an account set up. You may even have begun tweeting a bit and checking out new people in your timeline. Or perhaps you haven’t done any of this! Twitter can be an intimidating site unless you have a solid strategy in place. There is plenty of reason, however, to begin implementing a good Twitter marketing strategy right away! Did you know that 75% of Twitter users admit to being more likely to purchase from a brand they follow? In addition 67% of users are likely to recommend a brand they follow! One thing seems certain, if you aren’t strategically marketing on Twitter then you are missing out on massive amounts of sales and referrals! 3 simple Twitter marketing strategies you can implement that will produce results 1. Set Yourself Up For Success The easiest way to get new business is by letting potential clients find you. Make sure you have filled in your profile information, added a website [...]