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11 Major Social Media Changes That Have Happened In 2015

Do you find it difficult to keep up with all the latest social media changes? You’re not alone – and for a good reason. Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy. Facebook photo posts are at an all-time low for organic reach but do you know what’s getting more action now more than ever? Do you have logos or product placements in your YouTube videos? If so, Google might want a cut of your profits. Recruiters that actively use LinkedIn are going to be affected by the new “commercial search limit” for free accounts PLUS a long standing policy with InMails has drastically changed. Check out the top 11 major social media changes so far in 2015 in the list below. 1. YouTube Wants A Cut of Your Sponsorship Deals The details around this are still pretty fuzzy but if you show logos or product placements from sponsors in your YouTube videos, Google is about to ask for their cut. Here’s the official company line from YouTube: “We allow text-only title cards where there is paid product placement for the […]

7 Social Media Monitoring Tips To Help Your Business Spy Like The NSA

With scandals like the NSA’s mass surveillance program, aka PRISM, privacy has become an ongoing conversation in the media. Even though we can’t (and shouldn’t) access questionably ethical tools like PRISM, there is an incredible depth of information that can be attained through social media monitoring that can bring you closer to your target market. I must admit, social media monitoring is usually a pretty boring topic but there are a few tricks that are so exceptional, I rarely ever talk about them…because I want to keep them for myself! 7 Ways To Use Social Media Monitoring Like A Pro Feel free to share this infographic anywhere you like without modifying it. If sharing on your blog, please link back to TopDogSocialMedia.com Why Should You Care About Social Media Monitoring? Social media monitoring done right can help your business: Improve customer service Get unbiased intel about how people really feel about you and your business Address negativity that would otherwise damage your brand Know when people are saying great things about your business Research competitors Stay on top of industry trends 1. Find Exactly Who Is Sharing Content From Your Website Simply type your website domain into Twitter search to […]

19 Facebook Etiquette Rules For Business

Are you using Facebook for business? Operating as a business on Facebook can be frustrating and confusing, especially for entrepreneurs that have been around since the days when push marketing was the way anybody sold anything. The truth is, Facebook etiquette can be a very touchy and temperamental affair when you’re a business and money is on the line. We had so much positive feedback from our previous articles on Twitter and LinkedIn etiquette that it was obviously time to do one focusing on Facebook etiquette. 19 Rules For Proper Facebook Etiquette Scroll down below for entire article & tweetable tips! Don’t post on other people’s Facebook business pages telling them to go like your fan page. Tweet This Tip! When it comes to business, stay away from politics and religion. Tweet This Tip! Maintain a higher standard for quality content than other networks and what you would consider spam. Tweet This Tip! Never promote yourself during a nation’s reaction to tragedy and cancel any scheduled posts out of respect. Tweet This Tip! Don’t copy other people’s status updates verbatim. Tweet This Tip! Don’t post multiple posts in a short time frame, space them out with a few hours apart. […]

The 10 Commandments of Social Media Marketing

Over the years I have wanted to encapsulate a few fundamental rules for any organization to fall back on when developing their social media strategy. Social media and business have had somewhat a love/hate relationship as many struggle while others see success. Similar to having a mission statement or defined company goals, your business social media strategy should rely on a few general pillars of success to establish a powerful plan. I know it’s a bit bold to declare these pointers to be the “ten commandments of social media marketing” but they have been quintessential to my success, so I can only hope that they will do the same for you. Scroll down to see the full article 1. Be Consistent In Your Social Media Strategy Rule number one of social media marketing is to be consistent with your practices. That means posting on a daily basis and being committed to engaging regularly in the social stratosphere. Here are some rough guidelines for posting frequency: At least one blog per week (two times is great but focus on quality vs quantity) Post one-two times per day on Facebook, same for Google+ (I personally limit to one) For Twitter, I generally […]

Prioritizing The Right Social Networks For Your Business

As we approach the halfway point of 2013, the question is no longer whether businesses should use social media…it’s how should they use social media for business. Some businesses claim social media is a godsend and have incredible success while others complain that it is a waste of time, money and resources. Both of them are right. I’ve said many times that I don’t believe that every business should be on every social network. In fact, I usually recommend that most businesses only focus on 2-3 sites so they can spend the necessary time to do them well. The trick is picking the right social networks to focus on. Where are your customers spending their time online? 27% of total US Internet time is spent on social networking sites alone, so saying that your customers aren’t using social media is a tough argument to make. Understand Your Target Market The obvious task before prioritizing the right social networks is assessing where your customers are online. You should already know and understand your target market, otherwise you are not ready for this step yet and should be reading another article. A deadly mistake in any social media strategy is making the […]

7 Shortcuts To Education Based Marketing Success Online

Unless you have been living under a rock the past 3 years, you already know that education based marketing is the most critical component to creating content that hooks prospects online. Unfortunately, not everyone is gifted with great writing skills and a seemingly bottomless supply of great ideas for blog posts. One thing I have noticed helping and watching countless businesses succeed with online marketing is how it always comes back to being good at what they do best. Although there is no secret formula or ancient secret that will brainwash everyone into loving you and wanting to shovel money into your bank account – it’s all much easier than you think…   7 Shortcuts To Success With Education Based Marketing 1. Get Ideas From Customer Inquiries If you are a business then you get emails, phone calls or questions asked face-to-face that you should be keeping track of. These questions are an extremely valuable insight into what your prospects need to know when they are in the market for the products or services you provide. 2. Answer Common Questions With Blog Posts What questions do customers regularly ask when they are inquiring about your  products and services? 3. Address […]

OMG! My Twitter Account Was Hijacked & Taken For Ransom! [UPDATED]

UPDATED: November 1, 2012 @ 12:33PM I have finally gotten my Twitter account back after three long weeks of endless support tickets, reaching out to strangers and calling in every favor possible. I’m sorry to say that without the help of a great friend with some high connections at Twitter, I might not have ever gotten it back. I wish I had a great story to share about Twitter’s amazing support service but it seems that without a large paid advertising account, you are almost guaranteed to get nowhere. Take the tale below as a word of caution and heed the warning and tips shared at the end. You will need it! It started out like any normal Thursday morning. I had a cup of tea, read some emails and made my daily smoothie before making the rounds on Twitter, Facebook and LinkedIn. TweetDeck is my main Twitter tool and when I opened it up, I immediately noticed my username being mentioned in several tweets but there was something a little strange going on. It wasn’t MY username…it had been changed. Those of you that follow or interact with me on Twitter know that my ID has always been @MelonieDodaro. […]

Top 25 Social Media Statistics [Fall 2012]

Cara Pring recently posted a blog with over 200 of the latest social media statistics for 2012 (as of September) and the results are mind blowing. After reviewing all the social media stats for 2012, it’s hard to imagine that it won’t reach a point of near-complete saturation and integration into modern society. Some might argue we are already there but that’s for another article! There are many great social media statistics but I brought it down to the top 20 that truly blew me away. Make sure you visit the original article from Cara Pring to see the full list as well as links to the sources. Without further adieu, here are the stats:   Top 15 Positive Social Media Statistics For 2012 91% of online adults use social media regularly 9/10 mobile searches lead to action (over half lead to purchase) There are more devices connected to the Internet than there are people on Earth 70% of adult social networkers shop online 54% of active social networkers follow a brand 61% of global internet users research products online 93% of US adult Internet users are on Facebook Watching video on computers has become as common as watching video […]

Your Customers Are Talking On Social Media. Are You Listening?

A couple weeks ago I posted a blog called Why Twitter Is Still A Powerful Marketing Tool and discussed the importance of monitoring relevant as part of your overall social media strategy. Since then, I’ve had the great pleasure of connecting with Tanya Thompson from Discovery Honda in Duncan, BC and heard about their social media strategy and Twitter success stories. Both stories are perfect real-life examples of why it’s crucial to have someone who can monitor interactions with your brand in real-time through out the working hours of each day. One of the things that make these success stories is the fact that Tanya, Discovery Honda’s Customer Relations Manager, was on top of watching the company’s tweets when an opportunity presented itself. Tanya didn’t have just one Twitter marketing success story but two incredible cases of a great social media strategy in action.   Social Media Strategy Includes Top Notch Customer Service After noticing a long time customer and Twitter follower had a service appointment coming up, Tanya from Discovery Honda took the lead and tweeted a reminder. Not only was this impressive to the client, it was extremely convenient since he was wondering if they did rock chip […]

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