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10 Experts Predict Digital Marketing Trends For 2015

Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die? I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up. I didn’t brief any of them on what the other experts had said so every answer was genuine and unprovoked. One thing is certain…there is a dramatic shift towards paid social media advertising in 2015 as organic reach continues to decline on Facebook and potentially other networks as they surge in popularity. There is only so much attention to go around and 2015 will see businesses fighting tooth and nail to get their slice of the action. Here’s what the experts had to say when I asked them which digital marketing trends they see dying in 2015 and which trends they see catching more steam. 1. Get Ready For Paid Social 2015 will see both the death of unreasonable expectations from organic social media and the corresponding further growth of paid social. Countless business owners have come up to me and said that they’re doing everything they should be doing on social media but achieving little, […]

LinkedIn & ROI: Interview With Viveka Von Rosen

Being in the social media game, you cross paths with a lot of self-proclaimed gurus and social media experts that are, quite frankly, competition. Despite this competition, the social media industry tends to have an unspoken brotherhood because one of the common practices preached is to share other’s content. In this process, you inevitably stumble upon some great people who you start to perceive more as peers than anything else. I’m happy to say that the person I interviewed for this feature is someone who has a lot of great advice to give on the subject of LinkedIn and social media. Being that LinkedIn is my field of expertise, I am exceptionally picky about those whom I get info from and Viveka von Rosen is someone that has been around long enough to have earned her stripes. When it came to choosing who would become the author of the upcoming book, LinkedIn Marketing: An Hour A Day, Viveka von Rosen was a stand out choice with her conversational writing style and authentic approach to marketing. The meat of our conversation was our focus on ROI and LinkedIn. We spoke for well over 40 minutes but this article has been condensed […]

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