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3 Ways to Convert Blog Traffic in to Sales

If you are like many hard-working bloggers, you may not be sure how to convert your existing blog traffic in to sales, which is ultimately an unsustainable marketing strategy. It is a big job to consistently create and publish quality content that your community and potential leads find of value. And while it can be greatly satisfying to know that they find your content helpful, most of us can not to afford to create content for content’s sake alone. That content needs to pay off in some form – ultimately increasing your sales and income. According to the New York Times, blogs actually have a higher fail rate than restaurants. Many people assume that this is because of the absence of traffic, and while this may be the case in some instances, more often than not most blogs are doomed by their lack of effective integration into a sales funnel. If you have a sales funnel or strategy in place, your B2B blog will help you drive significant revenue with even small amounts of traffic. This money can then be used to invest in creating more content, promoting existing content and further optimizing the blog for sales. But without aligning […]

11 Ways To Get More Email Subscribers & Increase Conversions

Are you publishing content on a blog but not converting enough leads from it? Email marketing and blogging go together like peanut butter and jelly but it takes more skill and experimentation that achieves the end result we seek. It’s not easy, it requires hard work, creativity and consistency to ensure you find the rhythm that works for you and your audience as quickly as possible. I’ve spent a lot of time, effort and money finding my rhythm and there are a few tricks or “tried and true” methods I’ve come across. There are also a few tricks that used to work really well and have become more saturated. I’ll discuss those too. 1. ebooks Are Out. Courses & Libraries Are In. White papers, checklists and reports were driving a lot of email subscribers for a few years until it became more common to see eBooks. Providing concise eBooks that contained unique and actionable information have been effective in recent years but we are reaching the point of saturation. Many experts including John Jantsch and Derek Halpern have recently noted the shift towards free online courses and content libraries as incentives for email subscribers. Copyblogger is a great example of […]

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