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The Art & Science of a Successful Modern Marketer

It is no simple task for a business to be successful at marketing today. Marketers no longer have the luxury of specialization. In order to compete and thrive, they need a wide variety of skills – skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere. In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science. Salesforce created a fantastic infographic that breaks down todays modern marketer. Here are eight key skills they identified, in greater detail (four artistic and four analytical) that every modern marketer must develop to ensure they adapt and flourish in today’s rapidly evolving world of marketing. The Modern Marketer Source: The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC] Part Artist Written Content Writing as a skill has become vital for modern marketers. Content marketing, often in the form of written articles, is now a big component in many brand’s sales funnels. It plays a very important role in how brands are able to be found (through search engines or social media platforms) and then build relationships with their target market. This written content […]

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