In this day and age, social media has enhanced its use from being a personal interactive platform for people to reconnect, to becoming one of the most powerful tools that a business can use to gain more visibility and profit. A lot of businesses are still not aware of why they should join the bandwagon of those who are using blogs, Twitter, Facebook and other social media sites because they are still wary of shifting from the traditional form of advertisement to the new and accessible-to-all social media.
What they don’t know is that the network of consumers on the internet is spreading more than they could ever imagine. Did you know that Canadians spend more time on social media sites than any other country in the world? Finally we are first at something!
If you are wondering whether your business should have a social media presence, these three reasons should explain to you why you want to take advantage of social media marketing to gain more visibility, attract new clients and increase your profits.
1. Inexpensive Advertising
Traditional advertising like TV, radio and print ads can cost a lot of money. Big companies throw out millions of dollars just to get 30 seconds of exposure on television and radio. The cost of advertising and promotional materials can be out of reach for many small business owners.
Meanwhile, creating an account on Twitter, Facebook, Linked and YouTube is free. In fact you can even set up a company blog for free on WordPress. With these accounts you can post photos, provide regular updates, interesting tips, special offers and promotions, videos, and you can also share what your business is about, contact information and a lot more.
Business owners also have the freedom to choose how many social media tools they want to use. Owners can opt to use all of them or simply stick with 2 or 3 that best reach their target market. All of this can be acquired at a minimal cost. All the business owner needs is someone who can update and monitor their site everyday. If they don’t have someone internally to do this, they can outsource this to a social media management company.
2. Transparency and Open Communication
With the help of social media, you can build a network wherein your customers can talk about what you are selling freely. It is from there that you can learn if there are any areas in your business you need to improve upon.
Many businesses are afraid to use social media because they are worried people will say bad things about them. Whether you are using social media or not, they can still say bad things about you, the difference is you may not know. By knowing what people are saying you are in a position to deal with, and rectify any problems. Often complaining customers can be turned into happy and loyal customers if their complaint or problem is handled quickly and properluy.
You can consider this to be very cost effective research into what your customers are saying and thinking. Social media can also allow you to show your customers that when you make mistakes you immediately work to correct them. People will respect your business more and will see this as a plus in doing business with you. Your products and services may not be perfect and polished all the time, but at least your customers know that you are honest and transparent.
3. Making Personal Connections
In relation to transparency and open communication, social media can help you connect with your customers in a more personal way by having one-on-one interaction with them. Some companies and businesses let their employees have their own social media accounts and let them talk about their life and promote the business or company at the same time. It’s like free promotion and when someone inquires they can personally answer questions in a more individual manner.
Many business owners will have their own accounts and they with customers via replies on Twitter, messages on Facebook and comments on blogs. This makes the customers feel like they are really having a relationship with the company and this is exactly what produces loyal customers.
What other suggestions do you have for businesses considering social media marketing? Share them in the comments below!