When you are scrolling through your Facebook newsfeed, what kind of posts are most likely to catch your attention?
If you are like most people, it will be the posts that include eye-catching videos, graphics or images.
Visual marketing has become a crucial tool for marketers, to catch the attention of their customers and engage with them on social media.
The power and presence of visual marketing will only continue to grow in 2017 and into 2018, as can be seen in the infographic below, which surveyed 300 online marketers.
10 Visual Marketing Statistics You Need To Know
As we approach the fourth and final quarter of 2017 and all of the holidays that go with it, many marketers are looking for ways to improve their engagement on social media.
Visual marketing is the tool that can make this happen – when done properly.
Whether you are B2B or B2C, this is an excellent time to ramp up your image and graphic production. Whether you choose to hire a professional or create the graphics in-house (using tools such as Adobe Spark Post or Canva), it is vital that they look professional and have the look and feel of your brand.
Maximize your impact by taking the time to find out what kind of visual marketing content your customers are already engaging with and use this knowledge to create content that will educate, inform, amuse, inspire or otherwise emotional engage your customers.
Do any of these visual marketing stats surprise you? Let me know in the comments below.