Social media productivity is somewhat an elusive term for most business people, frequently getting sucked into the notorious black hole of time.
Let’s face it…we all want to spend less time doing stuff and more time on the beach. If you can increase your efficiency on tasks you’re already doing, that’s the best first step in the right direction!
Here are a few tips for more effective social media productivity:
Chris Brogan is a big proponent of the classic egg timer on the desk and I have to agree…it can be very helpful and necessary!
Every marketing activity needs to have a time limit. It’s way too easy to get distracted and begin to drift, especially on social media. Get on and get off whichever social media tool you are using according to your plan. If you don’t have a plan then this next step is for you…
2. Have A Plan!
Wandering aimlessly in the digital world is the biggest hurdle towards social media productivity. Decide exactly what you plan to do on a day-to-day basis with social media and stick to it.
This is where a good old checklist comes in handy so break out the pen and paper, make a list and start crossing tasks off. If you don’t do this, I can almost guarantee that you are wasting time.
You don’t need to be on every social network. It is much better to be effective using just a couple social media sites than to use five of them poorly. Choose the networks you will focus on based on where most of your customers and prospects are.
4. Quantify Everything
I already stressed the importance of having a plan but often times that still isn’t enough. You need to get even more specific and quantify as many of your tasks as possible to maximize social media productivity.
For example, decide to engage with 10 people within your target market on Twitter everyday so that you can track results over time. If you didn’t get as many replies, it could either be from focusing on the wrong people or that you need to increase the amount. You don’t know until you quantify and measure it!
This continues from the last point but requires repeating in it’s own section. The numbers will reveal a lot to you but you need to be looking at them regularly. Every activity must have a result and reviewing analytics and data will help you figure it out. Determine what your business hope to gain from social media over what period of time.
Set a daily schedule for yourself and try to minimize how much time one activity takes you every day when possible. It’s okay to have some flexibility in your tasks but try to stay on track as much as you can…you’ll see the difference fast!
What are your best practices for optimal social media productivity?