50 Brilliant Social Media Insights From #SMMW15, Ready To Tweet
Need a dose of social media wisdom for your Twitter feed? Boy, do I have something for you…
Social Media Marketing World is an annual event held in San Diego featuring the most brilliant minds in the social media industry. Anyone with a passion for this form of marketing is likely familiar with Social Media Examiner, one of the world’s most popular sites on social media and the organizers of the event.
I was honored to be able to be among such incredible speakers like Mari Smith, Guy Kawasaki, Jay Baer, Ted Rubin, Chris Brogan, Michael Hyatt, Joe Pulizzi, Kim Garst, Marcus Sheridan and many more.
Since I was helping facilitate and speaking, I didn’t get to take in many of the other speakers at all so I scoured Twitter to find some of my favorite nuggets of wisdom.
1. Bad Experiences Spread Fast
2. Have A Purpose With Influencers
"Always have a story & purpose when working w/an influencer, Dont assume but prep to utilize their reach" @douglaskarr #SMMW15 #SMMW15Quotes
— Andrew Martin (@OfficialAMart) March 26, 2015
3. Mobilize Your Fan Base
4. Slideshare Can’t Be Ignored
"SlideShare gets 60 million visits per month. Your website does not." @toddwheatland #SMMW15
— Lee Odden (@leeodden) March 26, 2015
5. Complaints = Insights
6. Pop Ups Work
60% of @JoePulizzi's blog subscribers came from a popup (and they've become the best customers). Try Pippity. @JoePulizzi #SMMW15
— Jen (Picard) Dewar (@jenpicard) March 26, 2015
7. Content Is The Beginning
8. Test Your Headlines With Twitter
GOOD IDEA: Twitter acommodates more volume. Use it to A/B test headlines, then use the winner on Facebook. #SMMW15
— Rachel Globus (@mediajunkette) March 26, 2015
9. The Year of Native Video
10. The Lifespan of a Tweet
RT @kimgarst: The average lifespan of a tweet is one hour! @Ekaterina #SMMW15 pic.twitter.com/LCGaA3Cj0S
— Brandie McCallum (@lttlewys) March 26, 2015
11. Likes Don’t Pay The Bills
12. Neal Schaffer’s Social Marketing System
And here’s @NealSchaffer’s #SocialMediaMarketing System! Remember to evaluate your tools 🙂 #SMMW15 pic.twitter.com/gFaQZGNWdz
— Emplify (@EmplifySocial) March 26, 2015
13. Help People First
14. Content Is King But Queen…
This morning's panel has a lot of gems on social media. #SMMW15 pic.twitter.com/2DJK2lFrHs
— Startup Princess (@startupprincess) March 27, 2015
15. You Aren’t That Busy
16. A 5-Step Twitter Exercise
#Twitter homework from @Pistachio #SMMW15 pic.twitter.com/tOPyyhm2p7
— wen (@wenphd) March 27, 2015
17. Stealing Works
18. How To Find Readers
'How do I find readers?' Is the most common question I've had this week. Here's the basic flow/strategy I use #SMMW15 pic.twitter.com/v2yjorf8Wt
— Darren Rowse (@problogger) March 27, 2015
19. Hug Your Haters
20. Pam Moore’s Advanced Twitter Strategies
My Slide Deck from #SMMW15 -> Advanced #Twitter Strategies for Leads, Sales & Community http://t.co/gGBdYT3Y3Y via @SlideShare
— Pam Moore (@PamMktgNut) March 29, 2015
21. Liar, Liar, Pants on Fire
22. It’s About People, Not Impressions
Successful #socialmedia is built on relationships, not impressions. #SMMW15 pic.twitter.com/smba5Kjc0h
— Kim Garst (@kimgarst) March 27, 2015
23. Take Drama Offline
24. The Duct Tape Marketing System
Foundation for a marketing system in ONE slide, frim @ducttape #SMMW15 pic.twitter.com/Hm3sbwDhTb
— Katarina Wright (@KatarinaWright) March 27, 2015
25. Pissing People Off Is Recommended
26. Whoa
The @Copyblogger email list went up 400% when they switched from "opt in" to "register to join" @brianclark at #SMMW15
— Mark Traphagen (@marktraphagen) March 27, 2015
27. Value Always Wins
28. What Not Automate?
If you have a sound process in place…and you find a tool to automate…then why the heck not? – @NealSchaffer #SMMW15
— Adrienne Wallace ? (@adriwall) March 26, 2015
29. Don’t Quit, Pivot
30. I’m Just Going To Slip This In Here…
If you try to market to everybody, you're actually marketing to nobody. #LinkedIn #SMMW15 via @MelonieDodaro
— Ali McGee Kelly, MBA (@EssentiallyAli) March 26, 2015
31. Teaching = Content
32. I Agree With Antonio
'Optimize your Linkedin profile by selecting 2-3 main keywords and using them in every section of your profile' by @MelonieDodaro at #SMMW15
— Antonio Calero (@acalerog) March 26, 2015
33. The Leader Revolution
34. Baiting The Trap Online
If the website is the mousetrap your content is the cheese. #SMMW15 by @crestodina #contentmarketing
— Floriana Cristea (@florianacristea) March 26, 2015
35. The Only Failures Are Quitters
36. Hack Google For Content Ideas
Hack Google for content ideas! Check http://t.co/QmM2EBHqBu to find great topics based on your keywords. @crestodina #SMMW15
— Heather Gjerde (@HeatherGjerde) March 26, 2015
37. 90% of Fortune 500 Are Missing…
38. Ads Without Content Devalues Your Brand
"Running just ads without content marketing over time devalues your brands and decrease ROI." @LewisHowes #SMMW15
— Maria Islas (@mdjIslas) March 26, 2015
39. Personalization Is Everything
40. Facebook Ads Are Great For Lead Gen
@LewisHowes "I invest a lot of time and resources on Facebook ads. It's my #1 lead generation source." #SMMW15
— Andrew Foxwell (@andrewfoxwell) March 26, 2015
41. Calculating ROI
42. Pinterest Users Like New Stuff
This is truly amazing!!! @PegFitzpatrick #SMMW15. pic.twitter.com/qDfgb3nwOY
— Vincent Ng (@vincentng) March 27, 2015
43. Uncommon Sense
44. Exceed Expectations At Every Stage
When creating content let it exceed your readers expectations by giving value at every stage ~ @donnamoritz #SMMW15
— Sola Ibeneme (@solaibeneme) March 26, 2015
45. Testimonials Advice
46. You MUST Be Different
"What we do with our fans HAS TO BE different from what everything else is doing." ~ Holly Homer @Texasholly #SMMW15 pic.twitter.com/KLBYhUii8l
— Minali Liyanage (@minali_l) March 27, 2015
47. Where’s The Best Place To Hide a Dead Body?
48. The New Facebook Advertising System
A new approach to Facebook advertising @jonloomer #smmw15 pic.twitter.com/05JzmCeJZZ
— Anne McColl (@annemccoll) March 27, 2015
49. Give Before You Take
50. Social Media Is an Ingredient
#SocialMedia is an ingredient, not an entree.#smmw15 pic.twitter.com/Z3jIcwQVuC
— Jay Baer (@jaybaer) March 27, 2015
What’s Your Favorite Takeaway From #SMMW15?
There aren’t enough tweets in the world to fully capture the spirit and life that embodied Social Media Marketing World this year. If you couldn’t make it, let us know which of the points above resonate most with you. If you were there in person or watched online, tell us your favorite moment or piece of wisdom in the comments below!
