LinkedIn & Social Selling | B2B Lead Generation Blog

The 'All-Things' B2B
Lead Generation Blog

LinkedIn | Social Selling | Content

mm

Has LinkedIn lost its way?

When you market to everyone, you market to no one… It’s an age-old truism of marketing that highlights the importance of sticking to, and amplifying, what makes you unique and serves your target market best. Maybe LinkedIn missed the memo. Because for a platform that:  boasts well over half a billion global users… captured the top end of the market…  attracted the eyeballs of CEOs and the business world’s key decision-makers… became the place where 80% of social media B2B deals are done…  …it’s starting to look a lot like other, look-at-us-we-are-fun, social media platforms.  If you look at the new LinkedIn features, you’ll notice a dramatic shift in its strategy. It’s introduced features that are more at home on Facebook, Instagram, Snapchat and Tik Tok. Such has been the influx of LinkedIn Stories, live streaming, stickers and GIFs that you’d be hard-pressed to tell the difference between LinkedIn and the other more entertainment-based, youth-focussed, non-business social media platforms. This is why I believe LinkedIn may be falling into the trap of trying to market to everyone. In this article, I examine why LinkedIn has made this strategic shift, how it impacts you as someone who uses the platform for business, and how you can get around this “pollution” of the newsfeed to still engage with your ideal prospects, build strong relationships and get more clients. Why is LinkedIn doing this? Pete Davies, LinkedIn’s head of content products, said the aim of LinkedIn Stories was to meet LinkedIn users “where their voices are.” And that means copying a trend that first appeared on Snapchat in 2013 and was quickly ripped off by Instagram and then Facebook. Are you seeing the pattern emerge here? There is no doubt that video is growing as a key content tool and way to connect

Read More »
How to Use LinkedIn for Lead Generation
mm

How to Use LinkedIn for Lead Generation

Using LinkedIn for lead generation is an art and a science. But some people still believe LinkedIn social selling means spamming and blasting their sales pitch messages. That leads to damaged reputations. Stop and read this to avoid the same fate.

Read More »

Do you want more leads, prospects and clients?

This free resource will show you how to increase trust, authority, credibility and ultimately more sales.

Get your 21-point checklist to succeed with social selling.

LinkedIn Lead
Generation Machine

Get your free guide on how to get 30-50+ new high-quality
leads each month using proven LinkedIn and social selling strategies.

Connect with us

Subscribe to our newsletter

Get the latest tips and strategies in digital sales and marketing delivered to your inbox once a week.

mm

Has LinkedIn lost its way?

When you market to everyone, you market to no one… It’s an age-old truism of marketing that highlights the importance of sticking to, and amplifying, what makes you unique and serves your target market best. Maybe LinkedIn missed the memo. Because for a platform that:  boasts well over half a

Read More »
How to Use LinkedIn for Lead Generation
mm

How to Use LinkedIn for Lead Generation

Using LinkedIn for lead generation is an art and a science. But some people still believe LinkedIn social selling means spamming and blasting their sales pitch messages. That leads to damaged reputations. Stop and read this to avoid the same fate.

Read More »

Do you want more leads, prospects and clients?

This free resource will show you how to increase trust, authority, credibility and ultimately more sales.

Get your 21-point checklist to succeed with social selling.

LinkedIn Lead
Generation Machine

Get your free guide on how to get 30-50+ new high-quality
leads each month using proven LinkedIn and social selling strategies.

Connect with us

Subscribe to our newsletter

Get the latest tips and strategies in digital sales and marketing delivered to your inbox once a week.

Attract, Engage and Convert More Leads and Clients - Free!

Get instant access to a free three-part video series that shows you how to consistently attract high-quality leads, stand out on LinkedIn and convert connections into clients.

Copyright 2020 Top Dog Social Media | All Rights Reserved | Privacy Policy | Terms and Conditions

Scroll to Top