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Recent blog posts
Melonie Dodaro • LinkedIn, Social Media Marketing, Social Selling & Digital Sales
LinkedIn has replaced its entire content ranking system with something fundamentally new. The platform launched 360Brew, a new AI-driven model that determines what appears in your feed, which posts gain traction and how professional relevance is defined. This isn’t a small update or tweak to existing algorithms. For years, LinkedIn rewarded consistency, engagement speed and
Melonie Dodaro • ChatGPT, Personal Branding
Discover how to build an authentic introvert personal brand without compromising your need for solitude. Learn from history’s quiet changemakers and get actionable tips to create a lasting impact while staying true to yourself.
More posts
Melonie Dodaro • Social Selling & Digital Sales
Social selling has opened doors almost impossible to penetrate with traditional methods, yet most still struggle with it. Most businesses and sales professionals derail their social selling strategy with easily fixed mistakes. Learn how to make social selling work for you.
Melonie Dodaro • Job Search & Career Development
Go to college and get a good job… That’s the dream we were all sold, right? It doesn’t always work that way, but today savvy students and graduates are using LinkedIn to land their dream job, straight out of school.
Melonie Dodaro • Social Selling & Digital Sales
B2B companies large and small are having mixed degrees of success with social selling. But there are a few things that differentiate the companies that are effectively to capitalize on social selling to fill their sales pipeline and those that are not. Find out more here.
Melonie Dodaro • Social Selling & Digital Sales
When you have a process to follow, you can turn social selling on LinkedIn into a tremendous source of leads and clients. I share my 5-step process to generate leads on LinkedIn, predictably and consistently.
Melonie Dodaro • Social Media Marketing
Take a closer look at the factors that influence social media engagement, and learn how you can use these to your business’s advantage.
Melonie Dodaro • Social Media Marketing
It is possible to be a social media spammer and not even know it. I see people who should know better doing it every day. Some, many in fact, are even marketers. Read this article to make sure you aren’t one of them.
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