Melonie Dodaro, CEO

DIGITAL MARKETING

SME Digital Marketing Consulting

From small businesses to major corporations, the emergence of digital marketing has been a disruptive force.

Today’s B2B decision makers work differently, and marketing needs to accommodate them. We even have sales teams making use of content that marketing needs to supply. Sales and marketing working together? It’s the business equivalent of raining cats and dogs.

Fortunately, Top Dog Social Media has developed a proprietary framework — specifically for SMEs — to help our clients adjust to and master the new digital marketing reality.

SME Digital Marketing Consulting

From small businesses to major corporations, the emergence of digital marketing has been a disruptive force.

Today’s B2B decision makers work differently, and marketing needs to accommodate them. We even have sales teams making use of content that marketing needs to supply. Sales and marketing working together? It’s the business equivalent of raining cats and dogs.

Fortunately, Top Dog Social Media has developed a proprietary framework — specifically for SMEs — to help our clients adjust to and master the new digital marketing reality.

No small to medium size company will succeed at SME digital marketing without a roadmap that details each step of the process. We’ve created that roadmap for you, in the form of our 7-Step Digital Marketing Success Framework.  Let’s take a quick look at each step.

1. Messaging

In the digital world, messaging needs to be more about the audience, and rarely about you. Non-stop talking about how great you are won’t get you far. You need to understand your audience and speak directly to them.

2. Visibility

Your B2B buyers are certainly going to be on LinkedIn, but where else are they going to be? Twitter? Facebook? Instagram? Somewhere else? Wherever they are online, that’s where you need to be. SME digital marketing is all about being where your customers and prospects are and reaching them with messages that are important to them.

3. Search Engine Optimization (SEO)

Your website is the hub of your marketing efforts. One of the most important ways you can maximize your website’s effectiveness and attract relevant traffic is to optimize it for search engines. Certainly, you can use pay-per-click ads to bring people to your site, but organic traffic found using SEO is free and more trusted than paid advertising.

4. Trust

Trust can be difficult to establish online, but without trust you will never be able to convert your ideal prospects into customers. To earn trust, you need to use relevant content and personalized messaging that helps your prospect solve their problem. Just another sales pitch is not going to produce results.

5. Authority

You know you’ve become an authority when people start asking you questions. They’ve read your blog, pieces you publish on LinkedIn and those you share on other social media platforms and they know, without a doubt, that you are someone who knows what you’re talking about.

6. Lead Generation

Once you are recognized as an authority, buyers are more willing to identify themselves in exchange for your advice and gated content. Your lead generation system should be filling the top and middle of your funnel, preparing prospects for a sales conversation.

7. Conversion

Once marketing-ready leads have been nurtured and are ready for a sales conversation, it’s time to take that conversation offline. By this point, your prospect may be 70% of the way through the buyer’s journey, and they are just getting ready to speak with you. Yes, times have changed.

No small to medium size company will succeed at SME digital marketing without a roadmap that details each step of the process. We’ve created that roadmap for you, in the form of our 7-Step Digital Marketing Success Framework.  Let’s take a quick look at each step.

1. Messaging

In the digital world, messaging needs to be more about the audience, and rarely about you. Non-stop talking about how great you are won’t get you far. You need to understand your audience and speak directly to them.

2. Visibility

Your B2B buyers are certainly going to be on LinkedIn, but where else are they going to be? Twitter? Facebook? Instagram? Somewhere else? Wherever they are online, that’s where you need to be. SME digital marketing is all about being where your customers and prospects are and reaching them with messages that are important to them.

3. Search Engine Optimization (SEO)

Your website is the hub of your marketing efforts. One of the most important ways you can maximize your website’s effectiveness and attract relevant traffic is to optimize it for search engines. Certainly, you can use pay-per-click ads to bring people to your site, but organic traffic found using SEO is free and more trusted than paid advertising.

4. Trust

Trust can be difficult to establish online, but without trust you will never be able to convert your ideal prospects into customers. To earn trust, you need to use relevant content and personalized messaging that helps your prospect solve their problem. Just another sales pitch is not going to produce results.

5. Authority

You know you’ve become an authority when people start asking you questions. They’ve read your blog, pieces you publish on LinkedIn and those you share on other social media platforms and they know, without a doubt, that you are someone who knows what you’re talking about.

6. Lead Generation

Once you are recognized as an authority, buyers are more willing to identify themselves in exchange for your advice and gated content. Your lead generation system should be filling the top and middle of your funnel, preparing prospects for a sales conversation.

7. Conversion

Once marketing-ready leads have been nurtured and are ready for a sales conversation, it’s time to take that conversation offline. By this point, your prospect may be 70% of the way through the buyer’s journey, and they are just getting ready to speak with you. Yes, times have changed.

Can you do this on your own, or would some expert consulting help?

Many small- to mid-size companies (SMEs) don’t have the internal resources to build and follow this step-by step framework to digital marketing success on their own.

That’s not a criticism, just recognition that digital marketing involves lots of moving parts that need to work together.

Under the direction and with the personal involvement of our CEO, Melonie Dodaro, Top Dog Social Media consults with SMEs to help them succeed at every stage of our 7-Step Digital Marketing Success Framework.

When we consult with you we analyse your company and your ideal customers to build a process uniquely suited to you. Here’s how you benefit:

  1. You keep running your business. We help you do digital marketing successfully.
  2. The more adept you become at digital marketing, the less you need us to tell you what to do.
  3. You become the Top Dog in your arena.

But there is no “one size fits all” here. Every consulting engagement is different.

Can you do this on your own, or would some expert consulting help?

Many small- to mid-size companies (SMEs) don’t have the internal resources to build and follow this step-by step framework to digital marketing success on their own.

That’s not a criticism, just recognition that digital marketing involves lots of moving parts that need to work together.

Under the direction and with the personal involvement of our CEO, Melonie Dodaro, Top Dog Social Media consults with SMEs to help them succeed at every stage of our 7-Step Digital Marketing Success Framework.

When we consult with you we analyse your company and your ideal customers to build a process uniquely suited to you. Here’s how you benefit:

  1. You keep running your business. We help you do digital marketing successfully.
  2. The more adept you become at digital marketing, the less you need us to tell you what to do.
  3. You become the Top Dog in your arena.

But there is no “one size fits all” here. Every consulting engagement is different.

Consulting tailored to the client’s needs

Here are some of the areas where our consulting service can help make you the Top Dog.

  • Overall digital marketing strategy
  • Social media marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Social advertising
  • Lead generation
  • Lead nurturing

For each of these services (and a few more) we can consult with you in one of two ways.

  1. Guide you as you take charge
  2. Take on implementation of any or all of your digital marketing program.

We offer complete flexibility when we put together a consulting plan. Our goal is to help you succeed. Even a business with just a handful of employees can experience great results.

Consulting tailored to the client’s needs

Here are some of the areas where our consulting service can help make you the Top Dog.

  • Overall digital marketing strategy
  • Social media marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Social advertising
  • Lead generation
  • Lead nurturing

For each of these services (and a few more) we can consult with you in one of two ways.

  1. Guide you as you take charge
  2. Take on implementation of any or all of your digital marketing program.

We offer complete flexibility when we put together a consulting plan. Our goal is to help you succeed. Even a business with just a handful of employees can experience great results.

“Melonie Dodaro from Top Dog Social Media is truly a brilliant social media marketing expert. Melonie has helped me grow a large presence on Twitter and LinkedIn and has helped me get #1 positioning on Google with my blog. I’m also #1 on LinkedIn searches for my desired keywords and people are consistently telling me how impressed they are with my social media presence. But as an accountant it comes down to the bottom line, and yes, these efforts are bringing me more clients, increased credibility and even speaking engagements. I couldn’t have done any of this without Melonie’s help. I highly recommend her services for those of you who are looking to take your social media presence to the next level.”
Ken Davison
Accountant, BDO Canada
“Melonie Dodaro from Top Dog Social Media is truly a brilliant social media marketing expert. Melonie has helped me grow a large presence on Twitter and LinkedIn and has helped me get #1 positioning on Google with my blog. I’m also #1 on LinkedIn searches for my desired keywords and people are consistently telling me how impressed they are with my social media presence. But as an accountant it comes down to the bottom line, and yes, these efforts are bringing me more clients, increased credibility and even speaking engagements. I couldn’t have done any of this without Melonie’s help. I highly recommend her services for those of you who are looking to take your social media presence to the next level.”
Ken Davison
Accountant, BDO Canada

Ready to become the Top Dog on your digital marketing porch?

Step 1: Complete a form and answer a few questions about your business.

Step 2: We’ll call you to gather more information so we can determine if we are a good fit for you and can help you achieve your business goals.

Private VIP Strategy Day with Melonie Dodaro

If you’re a take-charge person who can take direction and then take action, you might be the perfect candidate for our one-day consulting option.

Set aside a single day to have a custom strategy developed for your business to master your digital marketing.

This one day private workshop will give you the strategy, tactics and tools you need to get in front of your prospects and turn them into clients who are happy to do business with you over and over.

Here are a few of the outcomes you can expect from a day of consulting with Melonie:

  • An increase in targeted traffic to your business and/or web site
  • A clear plan for how to grow your social media presence
  • A community of fans that spreads the word about you pushing your reach far beyond your traditional marketing methods
  • Social media profiles that will have you showing up at the top for your chosen key words
  • A professional, branded and unified image across the web
  • A specific plan of action that you or one of your team can implement daily to create ongoing ‘buzz” about your company
  • Resulting is more targeted lead generation, increased sales and higher profits

Your all-day VIP Strategy Day includes:

  • A full day of having your own digital marketing consultant provide strategic social media and content marketing planning with just you in person or done virtually
  • Full access where you can ask any questions to eliminate the mystery of what it takes to create a digital presence that will grow your business and position you as an industry leader
  • A complete digital marketing plan that is both in-depth and personalized that will be built based on your unique goals, follow-up call and emails to answer any questions that have arisen and make sure your plan is on track

Having Melonie spend the day working with you will be the best investment you make in your digital marketing.

Private VIP Strategy Day with Melonie Dodaro

If you’re a take-charge person who can take direction and then take action, you might be the perfect candidate for our one-day consulting option.

Set aside a single day to have a custom strategy developed for your business to master your digital marketing.

This one day private workshop will give you the strategy, tactics and tools you need to get in front of your prospects and turn them into clients who are happy to do business with you over and over.

Here are a few of the outcomes you can expect from a day of consulting with Melonie:

  • An increase in targeted traffic to your business and/or web site
  • A clear plan for how to grow your social media presence
  • A community of fans that spreads the word about you pushing your reach far beyond your traditional marketing methods
  • Social media profiles that will have you showing up at the top for your chosen key words
  • A professional, branded and unified image across the web
  • A specific plan of action that you or one of your team can implement daily to create ongoing ‘buzz” about your company
  • Resulting is more targeted lead generation, increased sales and higher profits

Your all-day VIP Strategy Day includes:

  • A full day of having your own digital marketing consultant provide strategic social media and content marketing planning with just you in person or done virtually
  • Full access where you can ask any questions to eliminate the mystery of what it takes to create a digital presence that will grow your business and position you as an industry leader
  • A complete digital marketing plan that is both in-depth and personalized that will be built based on your unique goals, follow-up call and emails to answer any questions that have arisen and make sure your plan is on track

Having Melonie spend the day working with you will be the best investment you make in your digital marketing.

“Melonie is a marketing genius in both social media marketing and traditional marketing. As an entrepreneur, she really understands how to help her clients create massive visibility and grow their businesses. I wouldn’t hesitate to recommend Melonie and her team at Top Dog Social Media if you are looking for a solution to build your business!”
Maxine Dehart
Director of Sales, Ramada Hotel
“Melonie is a marketing genius in both social media marketing and traditional marketing. As an entrepreneur, she really understands how to help her clients create massive visibility and grow their businesses. I wouldn’t hesitate to recommend Melonie and her team at Top Dog Social Media if you are looking for a solution to build your business!”
Maxine Dehart
Director of Sales, Ramada Hotel

Private VIP Strategy Days with Melonie are very limited to just a handful per month.

If you’re interested, contact us right away.

Private VIP Strategy Days with Melonie are very limited to just a handful per month.

If you’re interested, contact us right away.

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Some of our happy clients

The legal stuff

Mailing Addresses

Copyright © 2018  Top Dog Social Media

Subscribe to our newsletter

Get the latest social selling strategies delivered to your inbox once per week.

Some of our happy clients

The legal stuff

Mailing Addresses

Copyright © 2018  Top Dog Social Media