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Unlock Market Domination with Next-Level Social Selling Training and AI Integration for Unparalleled Success in the Technology Industry

Our Social Selling Accelerator™ is a fully customized digital sales training that will amplify prospecting and ensure you close more deals with even the hardest-to-reach decision-makers.

Supercharge Your Technology Sales:
Uncover a Goldmine of Opportunities, Land Major Deals, and Outperform Your Competitors with Cutting-Edge Strategies

Attention Sales Leaders and Professionals in Sales Enablement,

Are you ready to unlock the full potential of social selling for your high-growth technology company? Envision a sales team that consistently surpasses targets, achieves remarkable revenue growth, and dominates your market.

There has never been a better time to be in sales. The advent of AI has revolutionized the way businesses engage with buyers, bringing about a transformative shift in the sales landscape.

However, it's crucial to recognize that while AI provides powerful tools and insights, success is truly driven by the strategic human touch. Automated outreach software often falls short in delivering authentic connections, and an over-reliance on AI without the right strategy, approach, and human intuition can hinder your progress.

It's essential to acknowledge that the best AI detectors in the world are the human eye and human intuition. In a technology-driven world, it's the strategic human touch that sets exceptional sales professionals apart from the competition.

Our mission is to guide you through unlocking the transformative power of social selling, AI, and Sales Navigator, leveraging our expertise in helping clients achieve remarkable results.

An IT company experienced an unprecedented 129,629% ROI on its training investment. This extraordinary success wasn't because of AI tools but rather a well-crafted strategy that utilized Sales Navigator to enhance authentic connections and drive remarkable revenue growth.

A cyber security company achieved a substantial 27% increase in their leads pipeline. This remarkable accomplishment resulted from a strategic approach that combined AI insights with the expertise and intuition of their sales team.

A manufacturing company witnessed a monumental leap in lead conversion, skyrocketing from 12% to an impressive 55%. The difference wasn't just the implementation of Sales Navigator, but also a comprehensive action plan that tapped into the full potential of the tool while maintaining a genuine human touch.

Additionally, a cloud solutions provider experienced an 89% surge in LinkedIn engagement. This outstanding achievement resulted not from simply posting more content, but from a carefully crafted content strategy that preserved the authenticity and credibility of their brand.

These examples underscore the importance of blending the power of AI and Sales Navigator with the human touch.

Seize the opportunity to unlock the full potential of AI in sales. Take action now and discover how our Social Selling Accelerator program can empower your sales team, revolutionize your approach, and deliver tangible, awe-inspiring results that leave a lasting impact on your buyers.

Envision a sales team that consistently exceeds targets, achieving unprecedented revenue growth and market dominance. Through our social selling training, you'll witness remarkable results as your sales team utilizes the cutting-edge capabilities of AI and Sales Navigator, supported by a strategic action plan.

Imagine your sales team effortlessly connecting with buyers on a deeper level, building authentic relationships built on trust and loyalty. Our program will equip your team with the tools and techniques to leverage AI in a way that resonates with your buyers, elevating your approach to unprecedented heights.

Visualize a future where your sales team skillfully navigates the ever-evolving sales landscape, leveraging AI to uncover valuable insights and seize opportunities with precision. Our Social Selling Accelerator program will guide you towards this future, where technology and human expertise coexist harmoniously, propelling your sales success to the next level.

The future of sales awaits, and we're here to be your trusted guide



Unlock the power of AI and gain deep sales insights with our proven, profitable custom-made social selling training. It’s designed to fuel your company’s bottom line, deliver a strong flow of high-quality buyers month after month, and give your sales team the ultimate edge over your competition!

The world of sales is undergoing a profound transformation. To capitalize on this change, smart, agile companies are investing in modern sales techniques to drive business growth, leaving their competitors behind.

By joining these forward-thinking technology companies and equipping your team with cutting-edge social selling skills, you will:

Identify, attract, engage, and convert more of your ideal buyers effortlessly, thanks to the power of AI and deep sales insights.

Drastically reduce advertising spend while rapidly accelerating your pipeline of sales qualified leads.

Modernize your sales strategy and increase your ROI by leveraging the latest technologies and techniques.

Generate a consistent flow of new leads and buyers every single month, ensuring a steady stream of opportunities.

Transform your sales team into highly-respected, trusted advisors on LinkedIn by strategically leveraging the power of AI and Sales Navigator.

Increase your company's authority and credibility online, establishing trust and building relationships faster.

Empower your sales team to pre-sell your ideal buyers on the idea of working with you before they even get on the phone, using AI-driven insights and strategies.


Ready to modernize your sales team and equip them with the skills they need to stay relevant, meet, and exceed their sales targets? Unsure of how to get started?

Don't miss out on this opportunity to revolutionize your sales approach and outperform your competitors. Unlock the full potential of AI in sales!


“As a company, we rely heavily on paid advertising to generate new leads. We realized it was time to empower our sales team to be proactive in using social selling to create a new lead pool that we were not reaching with paid ads.

We hired Melonie at Top Dog Social Media to train our sales team to connect with decision-makers on LinkedIn and convert those relationships into deals.

The social selling training program Melonie designed for Intertech was completely Customized to our business and our specific target market. She even helped us determine the best content marketing approach to support the social selling initiative.

Our sales team is now fully prepared to implement social selling into their daily practice confidently, and we expect the ROI on this investment to exceed all other marketing channels.”

Tom Salonek

CEO, Intertech | Saint Paul, Minnesota

A Proven, Profitable and Rapid Process to Generate More Leads and Sales Through Social Selling

For today’s technology companies and startups, the power of social selling cannot be underestimated. It presents a proven, profitable, and rapid process to generate more leads and grow your company quickly. With our innovative Social Selling Accelerator™, you can strategically position your company as the ideal solution to your buyers' problems and build strong personal relationships with key decision-makers.

The Social Selling Accelerator™ represents the single greatest sales opportunity for technology companies in the digital age. Here's why the right social selling program can transform your sales team and deliver significant profits:

Reach Your Market: Did you know that 91% of B2B buyers are active on social media? By tapping into social selling, you can discover where your target market is hanging out and connect with them directly. (Source: IDC)

Top-Performing Sales Strategies: Social selling has become an integral part of sales strategies, with 90% of top-performing salespeople utilizing social media. To stay ahead in the competitive sales landscape, embracing social selling is crucial. (Source: LinkedIn State of Sales Report)

Lack of Training: Surprisingly, 93% of sales executives have no formal social selling training. Imagine the potential for your sales team if they had the right knowledge and strategies to maximize the power of social selling. (Source: EveryoneSocial)

Leading companies, including industry giants like IBM, Cisco, Microsoft, and SAP, have recognized the value of social selling and made substantial investments in training programs. Their commitment to social selling has driven remarkable results and empowered their sales teams to achieve unparalleled success.

Is your sales team struggling to achieve desired results when selling on social media?

Do your salespeople possess the skills and knowledge to effectively deploy social selling strategies?

Would you value a custom-designed social selling strategy and system tailored to your unique business needs?

Are you seeking a reliable sales pipeline of high-quality leads every single month for each of your sales professionals?

We understand your challenges, and we're here to help. Our comprehensive Social Selling Accelerator™ program combines cutting-edge techniques, AI integration, and deep sales insights to empower your sales team and drive unprecedented results.

Don't miss out on this opportunity to revolutionize your sales approach and outperform your competitors. 

Introducing Melonie Dodaro:
Your Social Selling Expert

Meet Melonie Dodaro, the founder and creator of Social Selling Accelerator™. With a wealth of experience and a track record of helping B2B technology companies and sales professionals generate more leads and drive more sales, Melonie is your trusted guide to unparalleled results.

Attention Sales Leaders and Professionals in Sales Enablement,

Melonie Dodaro is a globally-renowned entrepreneur, marketer, business leader, and expert authority on all things social selling. Her expertise, widely recognized in the industry, has empowered countless businesses to succeed in social selling. With her MIT training in AI for business strategy, she brings a unique and valuable perspective to the field.

Melonie is also the bestselling author of "LinkedIn Unlocked" and "Navigating LinkedIn for Sales," industry classics that provide practical insights and strategies for leveraging AI, LinkedIn, Sales Navigator, and Account-Based Marketing to drive sales success. These books have become essential resources for professionals seeking to excel in the world of social selling.

The Power of Social Selling for B2B Organizations

Melonie's expertise lies in leveraging the potential of social selling to strategically position technology companies and startups as the ideal solution for their buyers' problems. Through her innovative Social Selling Accelerator™ program, Melonie empowers sales leaders, sales enablement teams, and sales professionals to significantly increase sales, build strong relationships with key decision-makers, and create a reliable sales pipeline of high-quality leads.

A Proven Track Record of Success

Melonie's methods have been embraced by Fortune 500 companies as well as smaller progressive technology companies and startups, consistently delivering successful results for her clients. Her approach is widely regarded as the clearest, simplest, and most ethical way to build profitable relationships and drive sales through social selling.

Partner with Melonie Dodaro for Social Selling Excellence

With Melonie Dodaro as your guide, you gain access to a wealth of knowledge and expertise in social selling. Her proven, repeatable process and deep understanding of LinkedIn and Sales Navigator will empower your sales team to achieve unprecedented success and outperform competitors.

Don't miss the opportunity to transform your sales approach and unlock the full potential of social selling. Schedule a call and take the first step towards achieving your sales and social selling goals.

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Accelerate Your Growth:
Tailored Social Selling Training for Technology Companies and Startups

Are you a sales leader spearheading the growth strategy for a technology company or startup? If you're ready to aggressively propel your expansion, we have the perfect solution for you. Our advanced social selling training is meticulously tailored to meet the specific needs of high-growth technology companies and startups. It addresses the unique challenges they face and empowers them to achieve rapid and remarkable growth.

Customized Social Selling Training for Technology Companies and Startups

Our training program is tailored to meet the specific needs of high-growth technology companies and startups. We understand the urgency and ambition inherent in your pursuit of growth. By customizing our training, we equip your sales professionals and business development representatives with the strategies, techniques, and mindset required to excel in this fiercely competitive landscape.

Unlock the Strategies of Fortune 500 Companies

Gain a competitive advantage by learning and implementing the strategies employed by Fortune 500 companies. Our social selling training program provides your team with insights into the best practices and winning strategies used by industry leaders. By leveling the playing field and adopting these strategies, your high-growth technology company or startup can compete head-on with established players and achieve accelerated growth.

Develop Deep Sales Strategies

We guide your sales professionals in developing deep sales strategies that go beyond surface-level interactions. They will learn how to effectively engage with buyers, build authentic relationships, and navigate complex sales cycles. By focusing on creating meaningful connections and providing value at every touchpoint, your team will be able to drive conversions and maximize sales outcomes.

Leverage Data-Driven Insights for Targeted Engagement

Our training program emphasizes the importance of data-driven insights in identifying and engaging ideal buyers. Your sales professionals will gain the skills to analyze and interpret sales data, enabling them to make informed decisions and prioritize the most promising buyers. By leveraging these insights, they can tailor their social selling efforts to resonate with the needs and preferences of your target audience, effectively fueling your sales pipeline.

Fuel Your Growth with Opportunities

Empower your sales team with the knowledge, strategies, and inspiration needed to navigate the unique challenges of high-growth technology companies and startups. With a highly skilled and motivated sales force, you'll be poised to seize opportunities, disrupt the market, and achieve rapid growth beyond your wildest expectations. They will learn how to identify when buyers are ready to engage, uncover hidden allies, and stay updated on the accounts most crucial to your business growth. Their laser-focused social selling efforts will create abundant opportunities with your ideal buyers, leveraging data, AI, and Sales Navigator to achieve rapid and remarkable results.

Avoid the Damaging Pitfalls of Social Selling: A Critical Examination of Common Mistakes

We've observed numerous organizations approaching social selling incorrectly, resulting in detrimental consequences. We're deeply concerned by the mistakes we see being made, as they can have long-lasting, irreparable effects.

The Costly Mistakes That Hold Organizations Back

In our experience, we've observed the following mistakes, which can cause severe damage to your social selling efforts:

Ineffective Messaging

When your sales professionals engage in ineffective messaging, they risk damaging relationships with potential buyers. Once connections are severed, recovery becomes nearly impossible. Overreliance on AI for messaging is currently causing irreparable harm.

Lost Connections

Once you've been removed as a connection, it's nearly impossible to regain that opportunity. Incorrectly targeting key decision makers can result in the loss of future business opportunities with those individuals.

Boring, Regurgitated Content

Sharing dull and regurgitated content is a surefire way to be unfollowed and ignored. If your content fails to captivate your audience and provide unique value, you risk losing their attention and damaging your brand's reputation. AI can be a powerful tool for efficient content creation, but it needs to be infused with humanity—an aspect that many sales professionals overlook.

Lack of Personalization

In today's competitive landscape, buyers expect personalized experiences. Failing to tailor your messages and interactions to their specific needs and pain points can leave them feeling undervalued and uninterested. Recovering from this setback is an uphill battle.

Missed Targeting Opportunities

Without precise targeting, you waste valuable time and resources on prospects who are unlikely to convert. Identifying and prioritizing the right buyers who are ready for your offerings is essential to achieving meaningful results. Failure to do so can lead to missed opportunities and lost revenue.

Outdated Training and Strategies

Using outdated social selling strategies and relying on generic training programs can hinder your success. The landscape is constantly evolving, and what worked even a year ago may no longer yield results. Staying up to date with industry best practices is crucial for staying ahead of the competition.

The Costly Mistakes That Hold Organizations Back

We are dedicated to assisting you in avoiding these detrimental pitfalls. Our comprehensive approach to social selling addresses these common mistakes head-on, empowering you to achieve remarkable growth and build long-lasting relationships.

Through personalized messaging, targeted content strategies, and up-to-date training, we'll guide you towards social selling success. Together, we'll ensure your sales professionals connect with the right buyers, deliver impactful messages, share content that establishes authority, and build strong buyer relationships.

Don't let your social selling efforts fall victim to costly mistakes that can't be undone.

The Hidden Cost of Ignoring Social Selling

In the fast-paced world of technology companies, rapid growth is the name of the game. Yet, many startups and businesses are unknowingly hindering their own progress by overlooking the power of social selling. The consequences go beyond missed sales—they directly impact your bottom line, market relevance, and future success. It's time to uncover the hidden costs of ignoring social selling and unlock your true growth potential.

The Erosion of Market Relevance

LinkedIn has become a powerful force in shaping consumer behavior and preferences. By neglecting social selling, you not only miss out on valuable opportunities to engage with your audience but also risk losing touch with their evolving needs and expectations. Meanwhile, your competitors who have embraced social selling are actively building relationships, nurturing trust, and positioning themselves as industry experts. Don't let your market relevance erode while others seize the spotlight.

The High Price of Ineffectiveness

Merely having a presence on LinkedIn and utilizing Sales Navigator is not enough. Ineffective execution of social selling can prove detrimental to your brand reputation, turning off potential buyers and wasting time and resources. To thrive, you need a well-trained, empowered sales team that understands the intricacies of social selling and can drive meaningful results. Investing in their education and providing guidance is crucial to avoid the high price of ineffectiveness.

The Competitive Advantage Gap

Social selling is no longer an option—it has become a necessity to stay competitive in today's business landscape. Your competitors who have fully embraced social selling are gaining a significant advantage. They develop strong, authentic connections with potential buyers, shape their decisions, and capture market share. By ignoring social selling, you widen the gap between your company and those who are already reaping its rewards.

Seizing the Opportunity

The cost of ignoring social selling is too significant to overlook. It's time to bridge the gap, unlock untapped growth potential, and secure your position in the market. Embrace social selling, empower your sales team, and position your company as an industry leader. The sooner you act, the sooner you can start reaping the rewards and outpacing your competition, achieving the rapid growth your technology company deserves.

Don't let the hidden cost of ignoring social selling hold you back. Embrace the power of social selling and unlock your true growth potential.

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The Social Selling Accelerator™

Revolutionize Your Sales Approach with Proven, Scalable,  Profitable Results

The Social Selling Accelerator™ will revolutionize your sales approach, leveraging the power of Sales Navigator, AI technology, and deep sales insights. With our proven methodology, your sales team will undergo a transformative journey that unlocks their true sales potential and drives consistent, scalable, and profitable sales pipelines.

In a matter of weeks, with the right training, tools, systems and skill sets in place, your team will gain a newfound ability to:

Research and identify your ideal buyers on LinkedIn and engage with them authentically

Create highly-personalized messaging sequences that open doors to conversations with decision-makers (your team will know exactly what to say, how to say it, and when to say it to book sales appointments with ease and predictability)

Build LinkedIn profiles that grow the personal brands of your team, positioning them (and your company) as the go-to choice in your industry

Generate a steady flow of qualified leads on LinkedIn with consistency and predictability

Deep dive into the psychology of your target market to identify and share hyper-relevant, authority-building content that builds trust, earns respect, and increases interest in your company

The Four Pillars of Social Selling

The Social Selling Accelerator™ training program owes its success, popularity, and ability to outperform and outlast every year’s “shiny new objects” and sales gimmicks to its rock-solid foundation: the Four Pillars of Social Selling.

The strategic use of the four pillars of social selling is at the heart of everything we do here at Top Dog Social Media - and what every one of our successful clients adopts to grow their business.

It is essential to your team’s sales success, and once your team masters these four social selling pillars, you will see more high-quality buyers, profits and growth.

Pillar 1: Impress with the Right Profile

Create a client-centric LinkedIn profile that compels ideal prospects to accept your connection request. Build credibility and trust by branding yourself as an industry authority.

Pillar 2: Connect with the Right People

Identify your ideal prospects on LinkedIn and engage authentically. Generate new leads easily and efficiently.

Pillar 3: Engage with the Right Message

Know what to say and when to start meaningful conversations. Comfortably move conversations offline to advance opportunities.

Pillar 4: Establish Trust with the Right Content

Share content that provides real value for your buyers. Leverage AI to simplify and scale the creation of compelling content, but with a personal touch.

Benefits of the Social Selling Accelerator™

Consistent and Predictable Sales Pipelines

Say goodbye to the feast-or-famine cycle and experience a transformation that brings you consistent sales opportunities and reliable growth.

Increased Appointment Bookings

Craft personalized messaging sequences that open doors to conversations with decision-makers, leading to increased appointment bookings with ease and predictability.

Enhanced Personal Branding

Build LinkedIn profiles that brand yourself as a thought leader, positioning you as the go-to choice in your industry.

Reliable Lead Generation

Generate a steady flow of qualified leads on LinkedIn with consistency and predictability, ensuring a steady pipeline of opportunities.

Increased Trust and Credibility

Dive deep into the psychology of your target market, enabling you to establish trust and credibility through the right content and messaging.

Experience a transformation in your sales approach and unlock your true sales potential with the Social Selling Accelerator™. Empower your team with the right training, tools, systems, and skills to achieve remarkable results.

Take the first step towards accelerated sales growth today.

Unlock Your Sales Potential with a Customized Social Selling Strategy

No matter the size of your company or sales team, the key to success in social selling remains the same. By mastering the four pillars of social selling, you can transform prospecting, relationship-building, and conversion into systematic and effortless processes.

Unlike generic technical training, including the training provided by LinkedIn with your Sales Navigator license, our program offers a truly unique approach. We understand that social selling goes beyond the surface level. It's a psychology-driven strategy that demands a tailored and strategic approach specific to your market.

That's why our program goes the extra mile with highly-personalized coaching in small groups. Each team member receives individualized feedback and guidance, ensuring they develop the expertise and confidence needed to excel. Say goodbye to guesswork and uncertainty—our training empowers your team to hit the ground running and immediately ignite the growth of your company. After all, a successful social selling initiative can only thrive when your sales team feels fully confident and competent in its implementation.

The Social Selling Accelerator™ Roadmap

Achieving Social Selling Mastery with our Three-Phase Approach


Sales and Marketing Alignment - Maximizing Impact

In the first phase of our Social Selling Accelerator™ program, we focus on aligning your sales and marketing teams to create a seamless and impactful collaboration. 

During our strategic planning session, we bring both teams together to ensure they are on the same page. By closely working with your teams, we identify the most effective content strategies that support your sales team's prospecting efforts.

This alignment serves as a strong foundation for your sales team's success, as it enables them to make a lasting impact on your buyers.


Social Selling Training - Mastering the Four Pillars

In Step 2, we dive into our comprehensive social selling training program, where your sales team will master the four pillars of social selling. Through a series of training sessions, we provide in-depth knowledge and practical strategies to excel in social selling. 

Each pillar is thoroughly covered, equipping your team with the necessary skills and techniques to effectively engage with buyers and drive conversions. Our training program ensures your team is well-prepared to implement successful social selling strategies.


Coaching and Implementation - Drive Results with Social Selling Adoption

Step 3 focuses on coaching and implementation to drive tangible results through social selling adoption. Your team will receive personalized guidance and support, enabling them to successfully integrate social selling into their daily sales activities.

During these coaching sessions, we address challenges, answer questions, and fine-tune their approach. We also provide the necessary tools, resources, and best practices to support implementation. This individualized coaching empowers your team to meet and exceed sales targets, maximizing the impact of your social selling program.

The Impact of the Social Selling Accelerator™ 

When your sales team masters the strategic use of the four social selling pillars within the Social Selling Accelerator™, they will experience a range of impactful outcomes:

Finding Ideal Buyers and Authentic Engagement

Finding Ideal Buyers and Authentic Engagement: Your team will become proficient in identifying and engaging with ideal buyers on LinkedIn and Sales Navigator in an authentic and meaningful way, establishing valuable connections.

Effective Conversational Openings

With the right system in place, your team will be able to pinpoint what to say, when to say it, and how to say it, opening the door to engaging conversations with potential buyers.

Buyer-Centric LinkedIn Profiles

The Social Selling Accelerator™ equips your team with the skills to create compelling, buyer-centric LinkedIn profiles. Decision-makers will be more likely to accept connection requests, creating substantially more opportunities.

Ease and Predictability in Lead Generation

Your team will learn how to create and identify high-value content using AI that resonates with your buyers, increasing their interest in your company and offerings.

Seamless Sales Appointment Transition

The Social Selling Accelerator™ provides your team with the necessary skills to comfortably transition conversations to sales appointments and progress prospects to the next steps in the buying process.

By perfecting these cutting-edge modern sales skills, the Social Selling Accelerator™ helps your organization achieve:

A bigger, more relevant brand

More customers

A stronger reputation

Through fast-tracking and upskilling your team, the Social Selling Accelerator™ delivers a robust and proven sales prospecting strategy. It sets your organization on a path of continuous growth and predictable revenue, strengthening your organization as a whole.

Transform Your Sales Team into Revenue-Driving, Lead-Generating, Social Selling Experts!

Running a sales team for a technology company or startup can be complex and costly. From managing wages and training to navigating lengthy sales cycles and rising customer acquisition costs, it's no wonder many companies in the tech industry face these common challenges.

But it's time to simplify and modernize your sales process.

At its core, sales is about building meaningful relationships and solving problems. And with the right strategies and training, your team can systemize this process, eliminating uncertainty and unlocking a predictable and robust sales pipeline.

Are you ready to move beyond simply promoting your technology into the social media abyss? Are you eager to leave behind hope-and-pray sales and marketing tactics? It's time to transform your sales team into a well-drilled, targeted, and specialized unit with a laser focus on effective lead generation and social selling.

With a tailored approach designed specifically for technology companies and startups, our program delivers the highest ROI of any sales or marketing initiative available.

What can you expect from our Social Selling Accelerator™ program?

Rapid Results

Experience revenue growth and improve sales metrics within just 60 days. Our proven strategies and tools will empower your team to take immediate action.


The increased revenue generated from implementing our Social Selling Accelerator™ program can offset your investment in just one month, as reported by our satisfied clients.

Tailored Training

Our expert coaches will equip your sales team with cutting-edge social selling techniques, specifically tailored for the technology industry. They'll learn how to fully and strategically leverage Sales Navigator and AI tools to attract, engage, and convert your ideal buyers month after month.

Industry Authority

Position your technology company or startup as a respected and trusted advisor in the tech space. Our program will help you establish credibility, build relationships faster, and increase your company's authority on LinkedIn, the key platform for business leaders and key decision makers.

Ready to take your sales team to the next level and enjoy a constant pipeline of high-quality leads and buyers? As a technology company or startup, you have the opportunity to establish your industry authority and drive exponential growth through our Social Selling Accelerator™ program.

Click the button below to schedule a call now and unlock the power of modern social selling for your technology business.

What Clients Say About Our Social Selling Training

Frequently Asked Questions

Here are the answers to the questions we are most frequently asked.

Our LinkedIn/Sales Navigator account rep has already (or offered to) provide free training with our Sales Navigator licenses. What makes your training different?

There is a significant difference between the generic training on basic functionality and tactics provided by LinkedIn and what we offer. Our training is strategic and profit-driven, specifically tailored to your company.

While basic Sales Navigator training covers the fundamentals, our expert-led program goes beyond that. We focus on showing you how to leverage Sales Navigator effectively to land buyers and increase sales. This is what sets our training apart and makes it significantly different.

Relying solely on beginner-level Sales Navigator training may leave your sales team lacking competence and confidence in incorporating social selling into their sales strategy. Inadequate training can give them a false belief that they know what they are  doing.
As a result, they may unknowingly make costly mistakes that hinder your company's growth and damage both their own and your company's reputations.

Our training, on the other hand, provides a customized strategy tailored to your specific needs. This customization positively impacts four critical factors for success on LinkedIn:

1. Profiles: Your sales team's profiles will convey the authority and credibility necessary to attract the attention of hard-to-reach decision-makers and increase acceptance rates for connection requests. This is the first step in the social selling process.

2. Messaging: Your team will learn how to personalize, make relevant, and establish authentic connections with prospects through their messages. They will understand the types of messages to send, the timing, and the context required to elicit responses.

3. Content: Our training ensures that your team creates content that is relevant, insightful, showcases expert authority, and encourages shareability.

4. AI Training: The training will cover the strategic use of AI in sales. It helps sales reps understand when and how to use AI tools effectively, while also cautioning against overreliance on AI. The program emphasizes that the human eye is still the best AI detector and teaches sales reps to leverage AI strategically as a tool to enhance their sales efforts.

While LinkedIn excels in many areas, sales training is not one of their strong suits. Their trainers may lack business, sales and marketing, or copywriting experience, which can limit the effectiveness of their training in producing sales results. However, we encourage you to take advantage of their basic technical training.

If you want your team to succeed at social selling, it is crucial to provide them with in-depth strategy training from someone who understands business, marketing, and sales at a very high level. That is precisely what our training delivers.

Why should we choose your social selling training over another company?

Choosing our social selling training over other companies is not just a smart choice, but a crucial one. In today's landscape, there is a proliferation of inexperienced individuals suddenly offering social selling training without the necessary expertise. The dangers of
choosing the wrong person or company to guide your social selling efforts cannot be overstated.

What sets us apart is our unwavering commitment to providing you with the guidance of a renowned social selling expert with over a decade and a half of global experience. Melonie Dodaro, our expert, has a solid background in sales and marketing, as well as
AI business strategy from MIT. Her track record as a successful entrepreneur, building multiple businesses, and authoring numerous #1 best-selling books in the field is a testament to her expertise.

Our extensive experience in training and coaching is another factor that sets us apart. We have successfully trained and guided over 32,000 individuals and organizations on how to excel in social selling. Melonie Dodaro's expertise in social selling predates the
term itself, reflecting her deep understanding of the subject matter and its evolution over time.

We understand the dangers of relying on inexperienced individuals or organizations that lack the necessary knowledge and experience. That's why we continuously enhance our training program to stay at the forefront of social selling strategies. We incorporate the most cutting-edge and next-level tactics to equip our participants with the tools they need to outperform their competition.

By choosing our training, you gain access to a wealth of knowledge and experience from a true industry expert. Melonie Dodaro's insights and teachings have helped countless businesses achieve remarkable growth through social selling. Her expertise in LinkedIn/Sales Navigator, content marketing, AI business strategy, and entrepreneurship ensures that you receive the most advanced and effective strategies available.

Choosing our social selling training means choosing a trusted partner who understands the dangers of inexperienced individuals in the industry. With our renowned expert, Melonie Dodaro, and our commitment to staying ahead of the curve, you can be confident that you're receiving the guidance and strategies necessary to succeed in
social selling.

How can the social selling training program help our sales team effectively understand and address the technical requirements of our buyers?

Our training content is specifically designed to empower sales teams in the technology industry to understand complex technical requirements and effectively communicate with their buyers. Here's how our program addresses this challenge:

Tailoring Messages to Buyer Needs: We provide frameworks and methodologies to help sales reps tailor their messages to the specific needs and challenges of their buyers. By understanding the buyers' pain points and requirements, reps can craft
messages that resonate with their technical needs, ensuring the value proposition of the solution is effectively communicated.

Sharing Relevant and Specific Content: Our training emphasizes the importance of sharing content that is highly relevant and specific to the technical aspects of the solution. Sales reps will learn how to leverage technical resources, case studies, and industry insights to address the complex requirements of their buyers. This positions them as knowledgeable and trusted advisors who understand the intricacies of the technology.

Identifying Buyer Pain Points: Our program trains sales reps to actively listen and ask targeted questions to identify the specific pain points, challenges, and goals of their buyers. By understanding these pain points, reps can align the technical capabilities of
their solutions with the buyers' needs. This enables them to articulate how the technology can address specific challenges and drive desired outcomes.

Leveraging Use Cases and Case Studies: Our training includes a focus on leveraging use cases and success stories that demonstrate how the technology has solved similar technical challenges for other customers. Sales reps will learn how to effectively share these examples to illustrate the practical application and effectiveness of the solution in addressing complex technical requirements. This builds credibility and aids buyers in visualizing the potential impact of the solution.

Collaborating with Technical Experts: We emphasize the importance of collaborating with technical experts within the organization. Sales reps will learn how to leverage the expertise and knowledge of technical teams to address specific technical questions or concerns from buyers. This collaboration ensures that sales reps have access to accurate and up-to-date technical information to support their customer engagements.

By incorporating these elements into our training content, the Social Selling Accelerator program ensures that sales teams in the technology industry are equipped with the skills and knowledge needed to understand complex technical requirements. This
enables them to tailor their messages, share relevant and specific content, identify buyer pain points, leverage use cases effectively, and collaborate with technical experts, ultimately driving successful sales outcomes.

How is the training delivered in the Social Selling Accelerator™ program?

The training in the Social Selling Accelerator program is delivered through a combination of live virtual sessions and supplementary materials. Here's how the program's training delivery is structured:

Live Virtual Sessions: The core training is conducted through live virtual sessions. These sessions provide an interactive learning experience where participants can engage with the instructor, ask questions, and participate in discussions. The sessions are designed to be engaging and incorporate practical examples, exercises, case studies, and real-world scenarios to enhance learning and application.

Supplementary Materials: In addition to the live sessions, participants are provided with a range of supplementary materials. These materials include handouts, examples, templates, worksheets, action plans, and checklists that support and reinforce the concepts covered in the training. These resources serve as valuable references and tools for participants to apply the learning in their day-to-day activities.

Recorded Sessions: All training sessions are recorded to ensure accessibility and flexibility for participants. In the event that someone is unable to attend a live session, they can access the recorded session later for review and catch up on any missed
content. This feature facilitates self-paced learning and enables participants to revisit the material to solidify their understanding.

Interactive Coaching Sessions: The program includes interactive coaching sessions that are delivered in small group settings. These coaching sessions provide participants with the opportunity to receive individualized feedback, guidance, and support. The
interactive nature of these sessions allows participants to engage in discussions, share challenges, and receive tailored advice to refine their implementation of the training concepts.

Overall, the training delivery in the Social Selling Accelerator program is designed to be engaging, practical, and focused on implementation. The combination of live virtual sessions, supplementary materials, recorded sessions, and interactive coaching  ensures that participants have the necessary resources and support to enhance their social selling skills and achieve optimal results

Will the training content be customized to our company and sales team needs?

Absolutely. The training in the Social Selling Accelerator program will be fully customized to cater to the unique needs and objectives of your company and sales team.

Here's how we ensure a tailored approach:

Industry Relevance: We understand that the technology industry has its own dynamics, challenges, and target audience. Our training content is designed to align with the specific requirements of the technology sector, ensuring that your sales team receives
industry-relevant knowledge and strategies.

Company-Specific Focus: We take into account the unique aspects of your company, such as its products, services, and value proposition. Through customization, we incorporate your company's offerings into the training content, enabling your sales team
to effectively position and sell your specific solutions.

Target Audience Alignment: We recognize that different technology sales teams may have varying target audiences, whether it's enterprise clients, small businesses, or specific verticals. Our training can be tailored to address the needs and preferences of
your particular target audience, equipping your sales team with the right strategies and messaging to engage and convert prospects.

Addressing Unique Challenges: Every organization faces its own set of challenges and objectives. Our training can be customized to address the specific pain points, obstacles, and growth goals of your company. By identifying and tailoring the content to
these challenges, we provide practical solutions and strategies that directly align with your team's requirements.

Measurement of Success: To ensure the training's effectiveness, we work with you to establish key performance indicators (KPIs) that are relevant to your organization's goals. These KPIs can be used to track the progress and success of the training program, allowing us to continuously refine and adapt the content to meet your evolving needs.

By tailoring the content, addressing unique challenges, and focusing on your company's growth goals, we ensure that your sales team receives a training experience that is highly relevant, impactful, and drives tangible results.

What is the duration of the Social Selling Accelerator™ program?

The duration of the Social Selling Accelerator program can vary based on the specific requirements and desired depth of training for your sales team. The program is designed to cover the four key social selling pillars, with each pillar receiving dedicated training and follow-up coaching. Here's some information regarding the program duration:

Flexible Timing: The program can be structured to meet your timeline preferences. If you prefer an accelerated pace, we can accommodate multiple training sessions per week. However, we recommend allowing sufficient time between sessions to ensure
effective learning and implementation.

Four Social Selling Pillars: The training program covers four key social selling pillars, which provide a comprehensive framework for effective social selling. Each pillar is covered in a dedicated training session. It is recommended to allocate one week or a couple of weeks to fully delve into and master each pillar.

Training and Coaching Sessions: For each pillar, a training session is conducted to introduce the concepts, strategies, and techniques. Following the training session, a coaching session is scheduled to provide individualized guidance, address questions, and ensure the application of the training material. This coaching session helps reinforce the learning and optimize implementation.

Recommended Timeframe: As a guideline, it is recommended to allocate one week or a couple of weeks for each pillar. This time frame allows sufficient focus and practice on each pillar, ensuring participants have a solid understanding and can effectively apply the strategies learned. Depending on the desired depth of training, the overall program duration can range from four to eight weeks or longer.

Additional Support: If you require ongoing support and mentorship after the initial training, we can provide options for continued assistance. This may include additional coaching sessions, mentorship programs, or access to resources for further skill development and reinforcement.

The duration of the Social Selling Accelerator program will be customized to align with your specific requirements, taking into account the recommended timeframe for each pillar. Our goal is to ensure comprehensive skill development, practical application, and successful integration of social selling strategies within your sales team.

How will the success of the Social Selling Accelerator program be measured?

The success of the Social Selling Accelerator program can be measured through various metrics that reflect its impact on sales outcomes. Here are some key metrics and evaluation methods used to assess program success:

Increased Engagement on LinkedIn: One measure of success is the level of engagement generated on LinkedIn. This can include metrics such as increased profile views, connection requests, likes, comments, and shares on sales team members' LinkedIn activities. Improved engagement indicates a stronger presence and influence within the target audience.

Growth in Leads Generated: The program's effectiveness can be evaluated by tracking the quantity and quality of leads generated by the sales team. This includes measuring the growth in leads captured through social selling efforts, as well as the improvement in lead quality, such as leads that align with the target audience and have a higher likelihood of conversion.

Booked Appointments and Deployments: Another indicator of success is the number of booked appointments and deployments resulting from social selling activities. Tracking the increase in scheduled meetings or product deployments directly attributable to the program can demonstrate its impact on the sales pipeline and revenue generation.

Improved Conversion Rates: The program's impact can be measured by assessing the conversion rates at different stages of the sales process. This includes analyzing the percentage of leads converted into qualified opportunities, as well as the improvement in conversion rates from opportunities to closed deals. Higher conversion rates indicate the effectiveness of the social selling strategies taught in the program.

Response Rates to Messages: An important metric to evaluate the program's success is the response rates to messages sent by the sales team. Tracking the increase in positive responses, inquiries, or requests for further information signifies the program's effectiveness in creating engaging and compelling messaging that resonates with the target audience.

Overall Sales Performance: Ultimately, the success of the program can be assessed by monitoring overall sales performance. This includes tracking metrics such as revenue growth, sales quotas achieved, and key performance indicators (KPIs) specific to your organization. By establishing relevant KPIs, you can measure the program's impact on sales outcomes and evaluate its return on investment.

Are there ongoing support and resources available after the program completion?

Absolutely! We provide comprehensive post-training support and resources to ensure the continued success and application of the skills learned in the Social Selling Accelerator program. In addition to the program, we offer a range of additional services that can be tailored to your organization's specific needs. These services include:

Train-the-Trainer Program: As your organization grows and you onboard new sales team members, we offer a train-the-trainer program. This program allows us to train and mentor a designated individual within your organization to deliver the social selling training internally. By having an internal trainer, you can ensure that new recruits receive the same high-quality training and ongoing support, even as your team expands.

Periodic Updates: Social selling is a dynamic field, and staying up to date with the latest strategies and trends is essential. We can provide periodic updates to the program content, reflecting new insights and industry developments. These updates can include new techniques, best practices, and emerging trends within LinkedIn and Sales Navigator. By receiving these updates, you can continually refine your social selling approach and maintain a competitive edge.

Additional Coaching and Support: We offer additional coaching and support options to various stakeholders within your organization, such as the marketing department, sales leaders, and sales enablement. This support ensures that all necessary resources are available to effectively enable your sales team. Whether it's refining messaging, aligning sales and marketing efforts, or overcoming specific obstacles, our team is here to provide personalized guidance and support.

Executive Branding and Thought Leadership: We also offer support for executives within your company to build their thought leadership presence. This includes creating compelling and powerful LinkedIn profiles and establishing a strong online presence. Additionally, we can assist in developing and sharing thought leadership content, positioning your executives as industry experts and enhancing their influence and credibility.

These additional solutions are available to you should you choose to leverage them. We understand that every organization's goals and requirements are unique, and our aim is to provide you with a comprehensive suite of services that can be tailored to your specific needs.

Please let us know which of these additional services you are interested in, and we will work with you to develop a customized plan that aligns with your objectives and ensures the ongoing success of your social selling efforts.

Can the training be delivered to geographically dispersed sales teams and could it be offered in multiple languages?

Yes, we can cater to the unique needs of specific regions within your sales team, taking into account their distinct situations and focusing on their geographic and language requirements. Our training program can be customized to address the specific challenges and opportunities faced by different regions.

For instance, if you have sales teams in the DACH region (Germany, Austria, Switzerland), we can deliver the training in German, tailoring it to the local market dynamics and business environment of that region. Similarly, if you aim to target South America, we can provide the training in Spanish, ensuring that the content is culturally relevant and easily understood by participants in that region.

Currently, we support social selling training in English, French, Spanish, German, and Dutch. This enables us to deliver the program in the preferred language of your sales teams, maximizing comprehension and engagement.

If there are other specific regions or languages you would like to prioritize, please let us know. We are dedicated to meeting your organization's unique requirements and ensuring that the training is tailored to the needs of your geographically dispersed sales teams.

Please feel free to reach out if you have any further questions or if there are any other ways we can assist you.

Can the training be customized for different levels of social selling experience within the sales team?

Absolutely! The Social Selling Accelerator program is designed to accommodate sales professionals at various levels of experience. Whether they are beginners who are new to social selling or seasoned sales professionals looking to enhance their existing skills and strategies, our program can be tailored to meet their specific needs.

For beginners in social selling, we provide a solid foundation by covering essential concepts, best practices, and practical techniques to get started. We ensure that they have a comprehensive understanding of social selling principles and how to leverage platforms like LinkedIn effectively. Through interactive modules, exercises, and real-life examples, we guide them step-by-step to develop core skills and strategies.

For more advanced sales professionals, our program offers advanced topics, strategies, and tactics to take their social selling efforts to the next level. We go into advanced Sales Navigator techniques for nurturing relationships, and maximizing engagement. We also explore advanced content creation and curation strategies, optimizing the use of AI tools, and leveraging data and analytics to refine their approach.

In addition to tailoring the program content, we can also adjust the pace and depth of the training to align with the varying levels of experience within your sales team. This ensures that each participant can progress at an appropriate pace and derive maximum value from the program.

By customizing the Social Selling Accelerator program to accommodate different levels of experience, we ensure that all members of your sales team receive the training and support they need to excel in their social selling efforts. Whether they are beginners or seasoned professionals, our goal is to equip them with the knowledge, skills, and strategies to drive meaningful and measurable results.

Please let us know the specific levels of experience within your sales team, and we will work with you to tailor the program accordingly, ensuring that it meets the unique needs of each individual.

Can you provide more details about the AI training included in the Social Selling Accelerator™ program?

Certainly! The AI training included in the Social Selling Accelerator™ program focuses on the key aspects of using AI in sales, understanding its appropriate use, and incorporating the right tools into existing processes. Here are key aspects of the AI training:

Strategic Use of AI in Sales: Sales professionals will be trained on the strategic use of AI in their sales activities. They will learn how to identify the right use cases for AI adoption, understanding when and when not to use AI in their sales processes. This includes recognizing the limitations and opportunities of AI and ensuring that human judgment is applied alongside AI-powered tools.

AI Tools for Profile Development: The training will cover the utilization of AI in profile development, particularly on platforms like LinkedIn. Sales reps will learn how to leverage AI tools to enhance their LinkedIn profiles, ensuring they effectively showcase their expertise and engage with prospects.

AI in Messaging and Content Creation: Sales professionals will be taught how to apply AI in messaging and content creation strategies. They will learn how AI can assist in crafting personalized and compelling messages, as well as generating relevant content that resonates with their target audience.

Avoiding Overreliance on AI: The training will emphasize the importance of avoiding overreliance on AI and maintaining a balance with human judgment. Sales reps will understand the critical role of the human touch in sales, ensuring that AI is used as a complement rather than a replacement.

Utilizing Sales Navigator: The training will cover leveraging AI-powered features within Sales Navigator to enhance prospecting and lead generation efforts. Sales professionals will be trained on effectively utilizing Sales Navigator's AI capabilities to identify potential leads, evaluate buyer readiness, and engage in a personalized manner.

If you have any further questions or if there are specific areas of AI training or Sales Navigator features you would like to explore, please let us know. We are here to provide you with the most relevant information to support your training objectives.

Can social selling training replace cold calling in technology companies or startups?

Social selling training does not necessarily replace cold calling in technology companies or startups. Instead, it complements existing sales processes and provides additional avenues for engaging with prospects. Here are some key points to consider:

Complementary Approach: Social selling training can complement your traditional sales methods, including cold calling. It offers an alternative and effective way to reach a larger percentage of decision-makers who may be difficult to reach through cold calling or other traditional means.

Overcoming Challenges: Cold calling has become increasingly challenging in recent times, with low success rates and difficulties in bypassing gatekeepers. Social selling, on the other hand, allows sales professionals to leverage digital platforms and techniques to engage directly with decision-makers, opening more doors and increasing the chances of meaningful conversations.

Targeting Technology Companies and Startups: Social selling can be particularly relevant for technology companies and startups. These industries often operate in fast-paced environments, where traditional sales methods may not always yield the desired results. Social selling training equips sales professionals in these sectors with the skills to leverage digital platforms, build relationships, and effectively navigate the unique dynamics of their target market.

Maximizing Reach and Engagement: Social selling enables sales professionals to leverage social media platforms, professional networks (such as LinkedIn), and other digital tools to expand their reach and engage with a larger audience. This can be especially beneficial for technology companies and startups that may be targeting specific niches or hard-to-reach decision-makers.

It is important to note that social selling training is not intended to completely replace cold calling or other traditional sales methods. Instead, it offers additional strategies and techniques to enhance sales effectiveness in the digital age. The optimal approach for each organization may vary depending on their specific sales goals, target market, and industry dynamics.

How much does social selling training cost?

The cost of the training varies depending on factors such as the size of your sales team and the level of coaching support you require. We prefer to keep coaching sessions in small groups to ensure personalized attention and effective learning.

While it is challenging to provide an exact figure without more specific information, it's important to highlight the significant return on investment (ROI) that our training typically delivers. Our clients often deal with large deal sizes, and in many cases, the acquisition of just one client can cover the entire investment in social selling training.

At our company, we prioritize delivering a strong ROI, and we are committed to the success of our clients. We do not take on organizations unless we are confident that the training can deliver tangible results. In fact, we often turn away clients who request only a portion of the training, as we believe in providing a comprehensive program that sets their sales team up for success. Our reputation is on the line just as much as our clients', which is why we are fully invested in their success.

To provide you with a more accurate cost estimate and discuss the specific needs of your sales team, I recommend reaching out to our team directly. We can further understand your requirements and provide you with a tailored proposal that aligns with your goals and budget.

Do you offer a train-the-trainer program or licensing option for fast-growing technology companies onboarding a large number of new sales professionals?

Yes, we have a tailored solution specifically designed for growing technology companies and fast-growing startups that anticipate onboarding a significant number of sales professionals in the near future. Instead of investing months or even a year in developing an internal social selling curriculum, we offer a train-the-trainer program and a licensing option for our highly effective Social Selling Accelerator system.

With our train-the-trainer program, we will equip your internal corporate social selling trainer with the necessary skills and knowledge to effectively deliver the training to your new sales professionals. By licensing our Social Selling Accelerator system, you gain access to a comprehensive training package that includes proven methodologies and materials.

Implementing our program and licensing option saves your organization valuable time and resources, as your trainer will be able to immediately deliver a robust social selling curriculum without the need for extensive development. Our ongoing support ensures that your trainer receives assistance and guidance to address any questions or challenges that may arise during the training process.

By leveraging our train-the-trainer program and licensing our Social Selling Accelerator system, you can streamline the onboarding process for your sales team and expedite their ability to generate a return on investment (ROI) through effective social selling strategies.

If you would like more information about our train-the-trainer program or the licensing options for our Social Selling Accelerator system tailored specifically for growing technology companies and fast-growing startups, please reach out to our team. We are dedicated to providing a solution that meets your unique needs and objectives.

Do you provide specialized consulting services for content marketing to support our marketing department's initiatives?

Yes, we offer specialized consulting services to support your marketing department's content marketing initiatives. Our expertise spans three key areas: LinkedIn and personal branding, social selling with Sales Navigator, and authority building content marketing.

We can collaborate closely with your marketing team to develop a comprehensive content strategy, providing valuable consulting, mentoring, and ongoing support throughout the process. Additionally, we can assist your executive team in building their thought leadership and establishing themselves as industry authorities through our content marketing support.

By leveraging our specialized consulting services, your marketing department can enhance its content marketing efforts and achieve its goals more effectively.

If you have any further questions or would like to discuss your specific content marketing needs, please don't hesitate to reach out. We're here to support your marketing initiatives.

Can you provide examples of successful social selling strategies implemented by technology companies?

Absolutely! Social selling has become a standard practice across the technology industry, with virtually all Fortune 500 technology companies, such as Microsoft, SAP, and Cisco, implementing social selling training programs and experiencing remarkable success. In fact, the technology industry was at the forefront of embracing social selling, spearheading this trend and setting the benchmark for its adoption.

These industry leaders recognized the immense value of social selling early on and integrated it seamlessly into their sales processes. By leveraging social selling techniques, they have effectively engaged with their target audience, nurtured relationships, and achieved impressive business results.

As a result, social selling has become an essential strategy for technology companies to remain competitive in the digital age. By embracing social selling, companies can tap into the power of digital channels, establish meaningful connections, and drive revenue growth.

How quickly can sales professionals expect to see tangible results after receiving your social selling training?

The speed at which sales professionals can achieve tangible results after undergoing our social selling training depends on the training approach and the specific dynamics of your sales cycle. Unlike surface-level training programs, our comprehensive training includes individualized support and emphasizes implementation.

Our participants experience rapid progress and can start booking appointments and engaging in meaningful conversations within a matter of weeks.

While the exact timeframe for revenue generation may vary based on the length of your sales cycle, our clients have reported significant improvements in their sales pipeline and increased conversion rates after implementing the social selling strategies learned in our training program.

By providing the necessary knowledge, coaching, and implementation support, we empower sales professionals to effectively leverage social selling techniques to drive results in a relatively short period.

Propel Your Technology Sales to New Heights with Cutting-Edge Social Selling Training