Social Selling Training | Digital Sales Training | Social Sales Program | LinkedIn Leads

Social Selling Training

Connecting to the Modern Buyer Through Digital Sales Strategies

Partial run-down of the results we’ve produced:
  • An IT company achieved a 129,629% ROI on its training investment…
  • A manufacturing company saw its lead conversion jump from 12% to 55%…
  • A financial services firm increased its leads pipeline by 37%…
  • A biotech company saw its social media engagement jump by 20%…
And now, with our proven process, your company can do it too…
An IT company achieved a
0 %
ROI on its training investment…

Attention CEOs as well as Sales, Marketing and Business Development Executives...

When was the last time you willingly answered an inbound sales call?

Or responded to a generic copy/paste email – even if it was a relevant offer?

Exactly. You didn’t, and you’re not alone.

Data shows 90% of C-Level executives – the people with the power to make buying decisions – ignore cold calls.

In fact, the overall success of cold calls is just 2%.

And there is NOTHING successful about 2%.

It means your brand (via your sales team) has actively annoyed the vast majority of contacts it reached out to.

And, even worse, you are bleeding opportunity and cash.

You’re just 2% away from sinking.

Meanwhile, you’re losing good salespeople, hamstrung by the traditional methods of cold calling. They struggle to hit their targets, so they lose heart and abandon ship.

Replacing them costs considerable time and money, but STILL sluggish sales persist because the old sales tactics aren’t working.

This vicious circle plagues many companies, stalling their forward momentum and growth…

But if you couple your human capital with effective digital sales strategies, you can unlock tremendous sales opportunities for your company.

We are the leaders in this field.

Over the last decade, our company, led by Melonie Dodaro, provided social selling training to a great number of businesses. We started training sales professionals in social selling before the term was even coined.

We have:

  • trained more than 27,000 people and companies in selling the right way
  • created millions of dollars of ROI and endless sales opportunities.

In fact, one company we recently worked with reported:

  • 57% increase in leads
  • 24% increase in conversions
  • a return of 129,629% on its social selling training investment.

Here’s the bad news for any B2B company relying on cold calling and traditional sales tactics...

The old ways are not effective anymore.

You need to meet your prospects where they are – online. They are digitally-connected, mobile-reliant, and socially-engaged. And digital advertising has become very expensive. With social selling, you can generate leads with zero ad spend!

The game has changed, and you must too if you want to keep growing your revenue.

You probably should have adapted your sales approach years ago, but it’s not too late. With the right skills and training, your sales team will be able to meet your prospects where they are and educate them through their buyer’s journey.

Let’s face it, prospects these days expect more from sellers.

Solid research of your prospect can be the difference between making a sale and never getting a response – it’s THAT important.

A treasure trove of intel is available about your targets so you can fully understand the individual, the organization, and their key desires and motivations.

Some of that data is easy to find, but do you leverage it effectively? And if you require insider knowledge, do you know how to source it?

Reaching out to prospects is easy…

But so is sending the wrong offer to the wrong audience.

In this digital age, you have no excuse not to properly research your prospects and not to tailor the perfect, most relevant message for them.

Now, the good news…

With our proven, repeatable sales method, you can:

significantly increase your sales by strategically positioning your company
as the ideal solution to your prospects’ problems

AND…

build strong personal relationships with key decision-makers who’d want to buy from you.

It’s called the Social Selling Accelerator.

It represents the single greatest sales opportunity of the digital era for B2B companies.

When it comes to social selling, consider these numbers:

  • 91% of B2B buyers are active on social media. If you’re wondering where your market is hanging out and how you can find them, now you know. (Source: IDC)
  • 90% of top performing salespeople now use social media as part of their sales strategies – and the importance of social selling to sales will only GROW. (Source: LinkedIn State of Sales Report)
  • 93% of sales executives have NO formal social selling training. Imagine your results if your sales team did have formal training! (Source: EveryoneSocial)

The world’s largest, most advanced companies – think IBM, Cisco, Microsoft, and SAP to name a few – have invested heavily in social selling training programs.

Now it’s your turn.

But first, answer this…

  • Is your sales team trying to sell your products/services on social media but frustrated with the results?
  • Do your sales people know how to deploy social selling the right way?
  • Would you value a custom-designed strategy and system that will help your sales team perfect the art of social selling?
  • Would you like to have a reliable sales pipeline of high-quality leads every single month?

We can help you! For over 10 years, we’ve helped companies of all sizes, from Fortune 500 to small business, achieve their social selling goals.

We’ve worked with clients all across North America and Europe.

Our clients have deal sizes that vary from $5,000 to over $1,000,000.

Industries included financial services, biotech, IT and software, SaaS, equipment, industrial, manufacturing, telecommunications, and logistics, to name just a few.

But let’s be clear… this is NOT a cookie-cutter system.

We wouldn’t be considered a global leader in social selling if it weren’t for our customized approach to our clients.

We create custom strategies, training, and implementation – relevant to your business and industry.

When we first meet, we deep dive into your business, your offer, and your sales approach. We look at what’s working and what’s not. And then we build an entirely custom social selling strategy from the ground up, designed just for you.

Social selling doesn’t have to be the exclusive domain of the world’s elite companies.

Your sales team can access the EXACT same training and coaching that the world’s blue-chip companies get, using the same tactics and strategies they do to achieve incredible growth and ROI.

Not Leveraging Social Selling or Doing It Wrong Is Costly

Dated sales processes cost you revenue and potentially sales staff. Few in your sales team will stick around working within a rigid sales model, missing the key elements of the social selling practices we custom build for companies like yours.

Worse, you might have sales professionals attempting to use social selling without proper training, hurting your company’s reputation.

Most salespeople think social selling is about pitching or flooding LinkedIn with promotional content.

It’s true that social selling done right generates sales, but not the way most sales professionals approach it.

In fact, the most surefire way to turn off your prospects is to spam them with your offer before they even know who you are.

Social selling done right is the process of actively engaging prospects, building relationships with them, establishing trust, and then ultimately moving them into the buying process.

You cannot ask for the sale before you ever have a conversation with your prospect to understand their needs.

The entire goal of social selling is to have a prospect agree to a phone call with you – once you build enough trust with them to ask for it. Social selling is about booking warm calls.

Whether online or offline, human psychology is the same.

People want to work with people they know, like, and trust.

That means…

If you concentrate on:

warming your prospects up…

meeting them where they’re at…

starting conversations and giving them value in advance…

you’ll have the ability to book warm calls all day long.

Our Customers

"The social selling training program Melonie designed for Intertech was completely customized to our business and our specific target market. She even helped us determine the best content marketing approach to support the social selling initiative.

Our sales team is now fully prepared to implement social selling into their daily practice confidently, and we expect the ROI on this investment to exceed all other marketing channels.

I’d highly recommend Melonie if you want to launch the most customized and effective social selling program for your organization, and I’d be happy to personally speak with anyone who would like a reference."
Tom Salonek
CEO, Intertech
Saint Paul, Minnesota

Ready to find out how you can predictably target, engage, and convert your ideal clients with a proven, repeatable process? Let’s talk.

We’d love to hear more about your business and discuss how a tailor-made social selling training program will help you hit your revenue goals. Click the button below to book a call now.

The Social Selling Effect:
Proven. Predictable. Profitable.

What would your business look like if you could set up a consistent, predictable pipeline giving you high-quality leads every single month?

No more hope-and-pray sales and marketing tactics.

No more cycle of feast-and-famine from month to month.

You can replace all that uncertainty with consistent, reliable sales opportunities.

That’ll be possible once your team perfects the art of social selling so they can:

  • find your ideal prospects on LinkedIn and engage with them in an authentic way
  • pinpoint what to say, how to say it, and how to open the door to conversations
  • create LinkedIn profiles that will motivate your potential clients to work with you and enhance your overall company brand
  • generate new leads on LinkedIn with ease and predictability
  • gain insight into what content creates high value to your prospects and increases interest in your company
Our blueprint is the heart and soul of our Social Selling Accelerator training program– because every step is essential to your team’s digital sales success.
We focus on each step individually and sequentially, giving your team the opportunity to master one step before moving on to the next.
 
It’s a far cry from posting pretty pictures on your company’s Instagram or endless content on Facebook.
 
Instead, we teach your team how to utilize social selling to research, connect, and build targeted relationships so they can turn cold calls into warm calls.

Every successful social selling program rests on these four critical social selling pillars:

1 I Right Profile

Creating the right profile that has decision-makers clicking Accept in response to your connection requests.

2 I Right People

Finding the right people who are the best fit for investing in your product or service.

2 I Right People

Finding the right people who are the best fit for investing in your product or service.

3 I Right Messaging

Communicating with your prospects the right way so that they respond to your messages and agree to a phone call.

4 I Right Content

Sharing the right content to build authority, credibility, and trust and keeping you top of mind with the network of prospects you are building.

4 I Right Content

Sharing the right content to build authority, credibility, and trust and keeping you top of mind with the network of prospects you are building.

Whether you’re a sales team of 5 or 100+, the principles remain the same.

Master these four pillars, and lead generation, relationship building, and conversion become systematic and effortless.

However, to create significant ROI through social selling, your team needs more than just broad training.

Highly-personalized coaching in small groups, where each person receives one-on-one feedback, will ensure the successful implementation of your social selling program.

Such coaching eliminates the guesswork, ensuring your team hits the ground running and starts delivering profits as early as possible.

What Clients Say About Our Social Selling Training

"We were looking for a LinkedIn expert to provide on-site training to our sales team, but we got much more than that. Melonie provided up-front consultation on our company profile, and how best to express and reflect our corporate values in our posts.

Our followers increased 20% month over month following training with Melonie.

Equally important was Melonie’s approach to training our sales team–she invited questions of all levels and really empowered our sales team members to explore how LinkedIn would work best for their professional style."
Lydia Morrison
Marketing Manager, New England Biolabs
Ipswich, Massachusetts
“The social selling training you provided was executed beautifully. We had great engagement from the participants and I’ve seen increased activity and adoption from the majority of them.

Our sales team has been engaging more and during the training period we grew our company page by 600 followers and it continues to grow on a daily basis.

One of our salespeople wrote this about the training: Thanks to the coaching sessions, I have been able to use this tool to find names and locations of potentially very key purchasers and key influencers. This training provided benefits that I did not expect!”
Callie Hildreth
PPG Industries
Houston, Texas
“The training Melonie provided our team will open a whole new avenue to prospect and generate new business, connect with existing clients, and other professionals in our industry. I would highly recommend her services to other business professionals.”
Erin Peikoff
National Leasing
Manitoba, Canada
“We were looking for a LinkedIn expert to provide on-site training to our sales team, but we got much more than that. Melonie provided up-front consultation on our company profile, and how best to express and reflect our corporate values in our posts.

Our followers increased 20% month over month following training with Melonie.

Equally important was Melonie’s approach to training our sales team–she invited questions of all levels and really empowered our sales team members to explore how LinkedIn would work best for their professional style.”
Lydia Morrison
Marketing Manager, New England Biolabs, Ipswich, Massachusetts
“The social selling training you provided was executed beautifully. We had great engagement from the participants and I’ve seen increased activity and adoption from the majority of them.

Our sales team has been engaging more and during the training period we grew our company page by 600 followers and it continues to grow on a daily basis.

One of our salespeople wrote this about the training: Thanks to the coaching sessions, I have been able to use this tool to find names and locations of potentially very key purchasers and key influencers. This training provided benefits that I did not expect!”
Callie Hildreth
PPG Industries, Houston, Texas
“The training Melonie provided our team will open a whole new avenue to prospect and generate new business, connect with existing clients, and other professionals in our industry. I would highly recommend her services to other business professionals.”
Erin Peikoff
National Leasing, Manitoba, Canada

We turn your sales team from an expense-draining and stress-producing liability into a group of social selling professionals and revenue-producing assets!

Are you ready to stop shouting about your products and services into the social media abyss?

Are you ready to put an end to hope-and-pray marketing tactics?

Are you ready to turn your sales team into a well-drilled, targeted, specialized unit with a sniper’s eye for effective lead generation?

Would you like a predictable, lucrative, and constant pipeline of high-quality leads for your business?

Our Social Selling Accelerator training is the best and fastest way to do it – with the highest ROI of any marketing initiative you could launch.

How fast?

Most clients see a growth in revenue and sales metrics in under 60 days.

How does it work?

We move quickly, and the skills your team learns will let them get to work with new knowledge and tools immediately.

How much?

According to our clients, the increased revenue, gained from the implementation of our Social Selling Accelerator program, offsets your investment in just one month.

We’d love to hear more about your business and discuss how we can help you hit your goals with a tailor-made social selling training program. Click the button below to book a call now.

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