Our Social Selling Accelerator™ is a fully customized digital sales training that will amplify prospecting and ensure you close more deals with even the hardest-to-reach decision-makers.
World’s Leading Authority on Social Selling
And now, with our proven process, your company can do it too…
The world of sales is changing beyond recognition. To take advantage of this change, smart, agile companies are investing in modern sales techniques to GROW their business, leaving behind their competitors who fail to adapt.
If you want your sales team to find a new way to reach decision-makers and book more sales appointments, this is the most important message you’ll read all year!
When was the last time you:
Exactly. You didn’t, and you’re not alone.
Data shows 90% of C-Level executives – the people with the power to make buying decisions – ignore cold calls.
In fact, the overall success of cold calls is just 2%.
There is NOTHING successful about 2%.
And yet… despite this data… sales teams in organizations across the world persist with cold calls, generic email blasts and other long-standing methods that are losing their effectiveness.
It means your sales team has actively annoyed the vast majority of contacts they reached out to and lost them as potential customers forever, potentially damaging your brand and reputation.
In any economic environment, this can have a very negative impact on opportunities and current and future revenue.
Many companies are just 2% away from sinking.
Meanwhile, you could be losing good salespeople, hamstrung by the traditional methods of cold calling. They struggle to hit their targets, so they lose heart and abandon ship.
Replacing them costs considerable time and money, but STILL sluggish sales persist because the old sales tactics aren’t working (or aren’t working as well anymore).
This vicious circle plagues many companies, stalling their forward momentum and growth…
But if you couple your human capital with effective digital sales strategies, you can unlock tremendous sales opportunities for your company.
Over the last decade, our company, led by Melonie Dodaro, a highly regarded LinkedIn and social selling expert, has provided social selling training to a great number of businesses with extraordinary results. In fact, Melonie was training companies and sales professionals in social selling before the term was even coined.
“As a company, we rely heavily on paid advertising to generate new leads. We realized it was time to empower our sales team to be proactive in using social selling to create a new lead pool that we were not reaching with paid ads.
We hired Melonie at Top Dog Social Media to train our sales team to connect with decision-makers on LinkedIn and convert those relationships into deals.
The social selling training program Melonie designed for Intertech was completely customized to our business and our specific target market. She even helped us determine the best content marketing approach to support the social selling initiative.
Our sales team is now fully prepared to implement social selling into their daily practice confidently, and we expect the ROI on this investment to exceed all other marketing channels.”
Let’s face it, today’s prospects are digitally-connected, mobile-reliant and socially-engaged. And they expect more from sellers.
The game has changed, and you must too if you want to keep growing your revenue and remain relevant.
Too many companies learned the hard way that if they don’t adapt, they die. Don’t become one of those companies.
With the right skills and training, your sales team will be able to connect with and educate your prospects through their buyer’s journey, meeting them where they are – online.
Now, when most companies think of social selling, they think they need to spend a small fortune on digital advertising. In my experience, this expensive approach offers a very poor ROI and can lead to companies throwing good money after bad as they chase their losses.
You don’t need to do this!
With social selling, your sales team can generate a predictable, profitable sales pipeline without requiring a digital advertising budget!
Solid research of your prospect can be the difference between making a sale and never getting a response – it’s THAT important.
A treasure trove of intel is available about your prospects so you can fully understand the individual, the organization and their key desires and motivations.
Some of that data is easy to find, but do you leverage it effectively? And if you require insider knowledge, do you know how to source it?
Reaching out to prospects is easy…
But so is sending the wrong message that turns them off immediately.
In this digital age, there is no excuse not to properly research your
prospects and not to tailor the perfect, most relevant message for them.
With our proven, repeatable digital sales method, you can:
Significantly increase your sales by strategically positioning your company as the ideal solution to your prospects’ problems.
Build strong personal relationships with key decision-makers who’d want to buy from your company.
It’s called the Social Selling Accelerator™.
It represents the single greatest sales opportunity of the digital era for B2B companies.
91% of B2B buyers are active on social media. (If you’re wondering where your market is hanging out and how you can find them, now you know.) Source: IDC
90% of top-performing salespeople now use social media as part of their sales strategies. (And the importance of social selling to sales will only grow.) Source: LinkedIn State of Sales Report
93% of sales executives have NO formal social selling training..(Imagine your results if your sales team did have formal and strategic training!) Source: EveryoneSocial
My name is Melonie Dodaro, and I’m an expert in helping B2B companies and sales professionals generate more leads and make more sales – all through LinkedIn.
I’m a globally-renowned entrepreneur, marketer, business leader, in-demand keynote speaker, best- selling author and expert authority on all things LinkedIn and social selling. My specialty is leveraging LinkedIn to attract high-quality clients on demand and create messages that open doors to opportunities.
Embraced by Fortune 500 as well as smaller progressive companies, my methods have consistently delivered successful results for my clients. Today, my approach is considered the clearest, simplest, fastest and most ethical way to build profitable relationships and grow sales through LinkedIn and social selling.
Over the last decade, I have taught these methods to almost 30,000 individuals and companies to help them achieve their sales and
I’ve worked with clients all across North America and Europe whose deal sizes varied from $5,000 to $1,000,000+.
My clients come from diverse industries, such as IT and software, SaaS, biotech, pharmaceutical, equipment, industrial, manufacturing, telecommunications, and logistics, to name just a few.
We wouldn’t be considered a global leader in social selling if it weren’t for our customized approach to our clients.
We create custom strategies, training and implementation – relevant to your company and industry.
Before we design a social selling program, we deep dive into your business, your product/services, your target market and your current sales approach. We look at what’s working and what’s not.
And then we build an entirely custom social selling strategy and training from the ground up, designed just for your company.
Your sales team can access the EXACT same training and coaching the world’s blue-chip companies get so they can start using the same winning tactics and strategies to achieve
One of my biggest frustrations is seeing how organizations over-complicate social selling and fail to leverage it to its full lead generation potential.
Over the last decade, I’ve worked with companies and their sales teams across the planet. The most common problem I’ve seen is they keep using failed strategies over and over again.
When they first come to me, they often look for some basic social selling training. I ask them to show me what they are currently doing.
These are just some of the typical scenarios I see:
It doesn’t have to be this way!
Not when you have a clear, proven, profitable, systematic approach that leaves your sales team with NO DOUBT that they can hit their targets.
Dated sales processes cost you revenue and potentially sales staff. Few in your sales team will stick around working within a rigid sales model, missing the key elements of the social selling practices we custom-build for companies like yours.
Worse, you might have sales professionals attempting to use social selling without proper training, hurting your company’s reputation and turning off the exact decision-makers they want to attract.
Most salespeople think social selling is about pitching or flooding their prospects on LinkedIn with promotional content and offers.
But this is the most surefire way to turn off your prospects.
Today, there is a lot of hype around social selling, but few actually understand what it means.
It’s not about randomly posting content and spamming decision-makers with sales pitch messages. In fact, most salespeople don’t even know how to send a connection request message that will get accepted the majority of the time.
You cannot ask for the sale before you ever have a conversation with your prospect to understand their needs.
The entire goal of social selling is to have a prospect agree to a phone call or meeting with you. Social selling is about booking warm calls instead of dialing for dollars with ineffective cold calls.
Whether online or offline, human psychology is the same.
People want to work with people they know, like and trust.
Your sales team must concentrate on:
The team that knows how to do social selling right has the ability to book warm calls all day long!
What would your company look like if your sales team had a consistent, predictable, profitable sales pipeline every single month?
No more hope-and-pray sales and social selling tactics.
No more being trapped in the month-to-month, feast-or-famine sales cycle.
You can put an end to all that uncertainty and replace it with consistent, reliable sales opportunities and predictable growth and stability.
Stable growth for your company isn’t merely possible. It’s highly likely – as soon as your sales team perfects the art of social selling.
In a matter of weeks, with the right training, tools, systems and skillsets in place, your team will have a newfound ability to:
The Social Selling Accelerator™ training program owes its success, popularity and ability to outperform and outlast every year’s “shiny new objects” and sales gimmicks to its rock-solid foundation: the Four Pillars of Social Selling.
The strategic use of the four pillars of social selling is at the heart of everything we do here at Top Dog Social Media – and what every one of our successful clients adopts to grow their business.
It is essential to your team’s digital sales success, and once your team masters these four social selling pillars you will see more high-quality customers, profits and growth.
We focus on each step individually and sequentially, giving your team the opportunity to master each step before moving on to the next.
We will teach your team how to strategically utilize social selling to identify, research, connect and build relationships with your ideal prospects so they can turn cold calls into warm calls with ease and regularity.
Most sales professionals have profiles that scream “I will try to sell you something the minute you accept my connection request!”
This is terrible for business and all but guarantees the rejection of most of their connection requests.
If you want decision-makers with real buying power clicking Accept in response to your team’s connection requests, your team’s LinkedIn profiles need to impress.
We can show your people how to craft LinkedIn profiles that highlight your company’s expertise, establish credibility and speak to your target market’s top of mind problems. Such profiles will always make a great first impression, making it easier for your team to attract and convert leads to sales appointments.
Your company can offer the greatest products and services in the world, but if you don’t connect with the RIGHT people (in the right way) who actually want and need what you’re offering, your sales team will be spinning their wheels and wasting time.
Here, your team will learn how to identify your prospects, research them and customize their connection request messages to those prospects so that even the highest-level decision-makers will click Accept in response to the connection requests.
Next, the real social selling begins.
Communication is what unlocks and builds the relationships that will grow your business and sales, but it’s easy to get it wrong. We teach you how to do it right.
Your team will learn a hyper-personal approach to messaging. We’ll show them how to gather important intel on prospects, then use that intel to craft messaging sequences, sending them out at the right time.
Creating the right messages and saying all the right things at the right time is the difference between being ignored and getting a response, leading to a phone call.
We have one goal here for you: to book sales appointments with sales qualified leads. Our system shows you how to achieve this with ease without ever resorting to spammy, salesy language or tactics, maintaining the integrity of your company and salespeople.
Content is king when it comes to proving your company’s expertise. To stay top of mind with your prospects, your sales team must be seen as authorities and trusted advisors
Your team will learn how to use the content your company creates and share it in a way that gets seen by as many of your prospects as possible, increasing the know, like and trust factor.
The content you share will be highly valuable to your target audience. It will help solve their problems, convincing them your company is the one to remove the roadblocks they face.
Whether you have a sales team of 10, 100, 1000, or more, the principles of successful social selling remain the same.
Master these four pillars, and prospecting, relationship-building and conversion become systematic and effortless.
However, to create significant ROI through social selling, your team needs more than just broad technical training. Social selling may involve technology, but at its core, it is psychology-driven.
Strategic training that includes highly-personalized coaching in small groups, where each person receives one-on-one feedback, will guarantee the successful implementation of your social selling program.
Such coaching eliminates the guesswork and any uncertainty your team may be feeling, ensuring they hit the ground running and start delivering profits as early as possible. A social selling initiative can be successful only when a sales team feels fully confident and competent in implementing it.
Achieving social selling mastery for your sales team is a three-phase process.
When your sales team masters the strategic use of the four social selling pillars, with the right system in place, they will be able to:
Cutting-edge modern sales skills…
A bigger, more relevant brand…
A stronger reputation…
The Social Selling Accelerator™ fast-tracks and strengthens your organization, upskills your people and delivers a robust, proven sales prospecting strategy that sets you on a course of continuous growth and predictable revenue.
To find out what your ROI for a customized Social Selling Accelerator™ program would be, enter your details below:
And that’s just from social selling! Combine that with the other methods your sales team uses to generate sales, and watch your bottom line grow… fast!
And don’t forget to multiply this number by the number of years you retain a customer to calculate their lifetime value to you.
You and I both know that running a sales team is expensive and complicated.
Wages, training, advertising, the length of sales cycles, the rising costs of customer acquisition, the opportunity and time cost chasing dead-end leads, and losing good leads because of poor and outdated sales techniques are common problems for many companies.
Not to mention the overwhelming number of misinformation and shiny new objects that promise to fix all your problems but instead burn a hole in your budget while your sales team continues to struggle to meet its targets.
Somewhere along the way, sales became complicated.
We lost sight of what it really is at its core…
…which is building meaningful relationships with people, one-on-one, and helping solve their problems.
If your team knows how to leverage the current technology to systemize that process, your company will end the uncertainty around lead generation and social selling for good.
Instead, you will enjoy the predictable and strong sales pipeline that comes from having a team of modern sellers, who instinctively know how to attract, engage and convert your top prospects month after month.
We’d love to hear more about your business and discuss how we can help you hit your goals with a tailor-made social selling training program.
Here are the answers to the questions we are most frequently asked.