Love Facebook or hate it, you’ve got to admit it, Facebook’s video marketing capacities offer a much-needed boost to the small business owner looking to get the most out of their marketing budget.
Blending (almost) seamlessly into the newsfeed of your carefully chosen demographic, you can convey your message and gain traction with low-cost home-made videos.
However, there are several nuances of which to be aware before you leap into Facebook video marketing to make the most of this contemporary opportunity.
This small business guide for Facebook video marketing covers the key points for creating videos that will produce results.
Key Points To Consider When Using Facebook Video Marketing.
Brevity is a virtue
The traditional TV commercial usually lasts less than 30 seconds. Facebook, captures the attention of the viewed you can make it longer than 30 seconds. But any more than two minutes, and you’re likely to lose them.
YouTube is a sin
There are many benefits of YouTube marketing but link your video from YouTube to Facebook and you are likely to see distinctly less views than if you upload it directly to Facebook as a native video.
No sales pitches
Instead of creating a commercial, try to make content that speaks directly to your viewer’s lives: ‘how to’ videos or mini-documentaries can be particularly effective.
The vast majority of Facebook videos are watched with the sound off so it’s a good idea to add subtitles to get your message across.
The only way is upright
Well, not quite the only way – but vertically-aligned (portrait) videos seem to have a disproportionately successful hit rate, perhaps because they look better when watched back on a phone.
Don’t hide your video away
You’ve put a lot of effort into making this video, so you don’t want to see it slide away down the newsfeed. Give it a bit more longevity by adding it as your Facebook featured video.
Make a call
Your video isn’t just online to entertain, but to elicit a response from its viewers – whether that’s to buy something, to visit your premises, or just to “like” your Facebook page. Add a link for them to click, and you will improve your chances of a response by 185%.
If viewers are drawn in by your opening images, a few words or bullet points summarizing what’s going on will help seal the deal. It’s a visual medium, so don’t make that intro too long – an active sentence or question containing less than 100 characters should be enough to capture attention.
Do it again and again
We might get reminders of what was going on in our lives on this day five years ago, but marketing content have a shorter life-span. Strike while the iron is hot, and release a sequel. And another, and another.
Boost your reach
Despite what many believe, few videos go viral of their own accord. But you can give yours a better chance of reaching a bigger, carefully-targeted audience by boosting your post with a Facebook Ad. You only need a small budget to see what works for you. You can always increase your budget when you start to see results.
Facebook videos are easy enough for anyone to try – but if you want yours to stand out among the rest, you can start by following the tips listed here to create effective Facebook marketing videos.
What type of results have you had with Facebook videos? Let us know below in the comments.