With Google Plus gaining more steam in the social domain, more businesses are wondering if it’s worth incorporating into their social media strategy. Many sites are still trying to take advantage of the social media hype with varying levels of success. A big contender that still has everyone watching it with a skeptical eye is Google+. I’m going to shed some light on what I’ve found to be the most important features that are certainly worthy of including Google+ into any great social media strategy.
For the businesses that are still trying to figure out what is the best path for their marketing plan, here are the three things you absolutely must know before you dismiss Google+.
1. Search Position Is Influenced
If you and I are connected on Google+ and you search for something on Google, any relevant content I have shared will be prioritized in the Google search results. Although this isn’t a big deal for people that don’t use Google+, it’s an incredibly valuable tool for your business once you’ve connected with people on G+. This already happens with other social networks but Google’s latest changes seem to favor G+ results over other social networks.
2. Smaller Audience Means Less Noise
So there definitely are smaller numbers on Google+ compared to Facebook but the engagement levels are higher and the noise is much lower. The same posts I make on my Facebook page generally perform much lower than they do on my Google+ account, despite the fact that I have a lot more people following me on Facebook. I’ve also found the Google+ community to have an overall more professional vibe than Facebook or Twitter, but more personal than LinkedIn.
This is a totally unique feature to Google+ and a lot of people are using it in creative and exciting ways. You can share exclusive content with your audience via video hangouts and interact with them face-to-face.
The first point alone is enough for businesses to take notice and include Google+ in their social marketing plan. There might not be as many people using Google+ as Facebook or Twitter but the one’s who are using it will be far more likely to see your content come up in the search results if you’ve shared it on G+. That’s huge leverage for your social media strategy…can you afford to pass it up?
I hope this post has helped you. If so, please share by clicking the share buttons below! Want to know more about how to include Google+ into your social media strategy? Post your comments and questions below.