Why should you care about how to increase LinkedIn profile views?
If you’ve laid the groundwork by completing your profile, getting your ideal clients to visit your profile is the first step in your sales funnel. This is where they learn more about you and how you can solve their problem before they decide to visit your website or reach out to you in some way.
Once you get your prospects on to your LinkedIn profile, you can start to lay a path for them to take that gets them on to what I call the buyer’s journey. It’s imperative that your LinkedIn profile is fully complete and is optimized to impress your target market on the first impression.
If you think your LinkedIn profile could use a bit of tweaking, make sure you read this article first.
Where To Track LinkedIn Profile Views
It will be tough to measure your progress without a simple way to track your profile views. You can keep in the loop by regularly checking the Who’s Viewed Your Profile page to see who and how many potential prospects are viewing your profile.
To access it, hover over the Profile link in the top navigation and click on Who’s Viewed Your Profile. Alternatively, go to your Home page and scroll down the page until you see it mentioned in the right side menu.
LinkedIn has recently added a feature that makes it easy for you to compare the views your profile is getting each week (over the last 3 months) and shows how many actions you’ve taken to get there.
Actions include connecting with new people, adding skills, editing positions and joining new groups. This encourages members to do what makes social media work: being social.
10 Steps To Get More Views To Your LinkedIn Profile
1. Engage In LinkedIn Groups
Groups are a magnet for valuable engagement with targeted prospects and a hub for the most active users on LinkedIn. Maintaining a presence within LinkedIn Groups will maximize your opportunities to increase profile views. You’ll want to:
- Post high-quality, relevant content that benefits the groups members
- Start new conversations that stimulate engagement
- Comment on other people’s discussions
Learn more about how to find LinkedIn Groups with your targeted prospects.
2. View The LinkedIn Profiles Of Your Ideal Prospects
Many people enjoy regularly checking who’s viewed their profile and if they’re intrigued when they notice you in the list, the first thing they’re going to do is check out your profile.
Make sure your profile speaks directly to your ideal clients. Your profile needs to resonate with them and inspire them to take action. It’s not just about profile views, it’s about converting those views into leads and then clients.
NOTE: Go to your privacy settings and make sure you have your profile set to show your full information when you’ve viewed someone’s profile to benefit from this.
3. Give Recommendations
Spreading the love through LinkedIn recommendations doesn’t just benefit others, it gives you exposure on your connections’ profiles as well. Every time you leave a recommendation, you prominently feature yourself with a hyperlink on that person’s profile.
In fact, many of the people who have provided me with a recommendation have found that their profile views have increased right after they left it. This is because my large network could then easily access their profile with just one click.
Anyone researching references or gauging the credibility of that individual will see your recommendation and potentially check out your profile. Be careful though, this can be a great opportunity when you’re recommending quality people and the kiss of death when you recommend those of more questionable integrity.
Whatever you do, never recommend someone you can’t truly vouch for. It could come back to haunt you.
4. Publish Content On The LinkedIn Publishing Platform
Using the LinkedIn Publishing Platform is arguably the best way to get quality profile views, as you can easily attract the right audience with the content you create.
Your reach can quickly go viral if your content is excellent since any articles you publish on LinkedIn can be spread to your 2nd and 3rd level connections when your 1st level connections start to interact with it. Publishing content on LinkedIn can exponentially increase your opportunities for more profile views, so don’t miss out.
PRO TIP: Check out these 10 stats that reveal how you can quickly dominate the LinkedIn Publishing Platform based on a detailed analysis of the network’s top 3000 posts.
5. Optimize Your LinkedIn Profile For Search Results
When one of your ideal clients is searching for what you offer, are you showing up on page one of the LinkedIn Search Results? If you aren’t, you are not only invisible but they are also likely finding your competitors instead.
The most important profile views are the ones coming from the people who are searching specifically for the services you provide. Make sure you’ve properly optimized your profile to ensure you aren’t missing those opportunities.
6. Post Daily Status Updates
Post a daily status update with valuable content or a thought provoking statement that resonates with your target audience. This is an easy way to stay top of mind with your network and drive up profile views, especially if they share it with their network.
7. Interact With Status Updates In Your Home Feed
Liking, commenting and sharing other people’s status updates will get you on the radar of the people within your network and will result in increased profile views.
8. Send Personalized Messages That Provide Value
Send personalized messages to targeted prospects that provides value. If you find a relevant, high quality article or another resource that a prospect could benefit from, use it as a great opportunity to reach out with a personal message.
9. Update Your LinkedIn Profile
Have something new and interesting to add to your profile? If you have notifications turned on, everyone in your network will be notified of your change and it can quickly spawn some comments and a few extra profile views.
That said, be careful that you don’t over do it since your network will be notified of every profile change when you have those notifications turned on. This can get overwhelming for your connections if you’re making several updates in a single session.
10. Include A Link To Your Profile On Your Website & Email Signature
A simple way to get more profile views is by including a link to your LinkedIn profile on your website and inside your email signature.
Look for other opportunities where you can add a link to your LinkedIn profile such as on other social networks, business cards, marketing materials, etc.
Profiles Views Aren’t Everything
Remember not to get too hung up on your profile views as what really matters is whether or not you are achieving your goals. If LinkedIn is a key part of your digital strategy, driving up profile views is a performance-indicator worth tracking.
Since LinkedIn will now show you how many “actions” you had to take to get those profile views, you have a metric that you control to help propel that number higher over time. It’s up to you to put in the work to make that happen.
How many profile views do you average per day? Per week? Let us know in the comments below.