LinkedIn Domination

LinkedIn Domination: Our Flagship Program for Top Professionals Aiming Even Higher

LinkedIn Domination is for that special breed of business owners and consultants who are already in (or are rapidly approaching) the top 20% in their field — but who are aiming to be in the top 5%.

Our most successful LinkedIn Domination clients include:

  • Professional service providers
  • Coaches and consultants
  • Speakers and authors
  • Financial services professionals
  • B2B business owners
  • Top-performing sales people who want to lead the way in their company

If this sounds like you, LinkedIn Domination will help you reach that top 5%. Even better, LinkedIn Domination is a fully-customized turnkey marketing campaign that will enable you to leverage LinkedIn for contacts, leads and sales without having to endure a steep learning curve. Top Dog Social Media crafts your strategy, provides all the pieces to the campaign, and trains you to make it work. We’ll even provide all the pieces you need to turn over implementation to someone else in your organization.

Why LinkedIn?

Salespeople who use LinkedIn well already know that LinkedIn is a lead generating gold mine. In fact, LinkedIn is 277% more effective for lead generation than any other social platform. That’s a compelling reason to put more effort into LinkedIn.

And as clients have made crystal clear, our approach to LinkedIn Domination works.

LinkedIn Domination: Our Flagship Program for Top Professionals Aiming Even Higher

LinkedIn Domination is for that special breed of business owners and consultants who are already in (or are rapidly approaching) the top 20% in their field — but who are aiming to be in the top 5%.

Our most successful LinkedIn Domination clients include:

  • Professional service providers
  • Coaches and consultants
  • Speakers and authors
  • Financial services professionals
  • B2B business owners
  • Top-performing sales people who want to lead the way in their company

If this sounds like you, LinkedIn Domination will help you reach that top 5%. Even better, LinkedIn Domination is a fully-customized turnkey marketing campaign that will enable you to leverage LinkedIn for contacts, leads and sales without having to endure a steep learning curve. Top Dog Social Media crafts your strategy, provides all the pieces to the campaign, and trains you to make it work. We’ll even provide all the pieces you need to turn over implementation to someone else in your organization.

Why LinkedIn?

Salespeople who use LinkedIn well already know that LinkedIn is a lead generating gold mine. In fact, Linked is 277% more effective for lead generation than any other social platform. That’s a compelling reason to put more effort into LinkedIn.

And as clients have made crystal clear, our approach to LinkedIn Domination works.

“The LinkedIn Domination system Melonie created for me allowed me to fill my pipeline from zero to $1.45 million in only seven months. I did everything she outlined. When she said to send out ten customized invitations a day, I sent out ten invitations a day. She said when they accept your invitation, send the next LinkedIn message the following day etc. The system works!”
Lori Carr
West Palm Beach, Florida
“The LinkedIn Domination system Melonie created for me allowed me to fill my pipeline from zero to $1.45 million in only seven months. I did everything she outlined. When she said to send out ten customized invitations a day, I sent out ten invitations a day. She said when they accept your invitation, send the next LinkedIn message the following day etc. The system works!”
Lori Carr
West Palm Beach, Florida

LinkedIn Domination begins with the creation of your custom strategy. For that, we turn to the LinkedIn Domination Framework.

In developing your strategy, we go over each section of the framework with you to determine how it fits for you. It’s an in-depth question and answer approach that allows us to build a strategy — and the campaign pieces that make it go — that works exclusively for you. Let’s take a quick look at the framework.

Goals

Every strategy begins with goals. Where do you want to go? The purpose of the strategy is to help you get there.

Profile optimization

Most LinkedIn profiles are sorely lacking at accomplishing anything. Many people use them as online resumes. Your profile should be a lead magnet, attracting your ideal clients to you. Who do you need to attract?

Authority positioning

If you have a question, do you want to hear from an authority on the subject or someone who sounds like a nice guy, but you can’t be sure you know what you’re talking about? What makes you come across as an authority?

Top of mind awareness

There are numerous ways to communicate with people on LinkedIn. We’ll show you how to use them so your most important connections don’t forget about you.

Lead generation

Top B2B sellers need leads. And chances are that all your best prospects are already on LinkedIn. So, why chase them anywhere when you can put your new lead generation machine to work?

Engagement

Given your unique set of circumstances, what you sell and the ideal clients you are reaching out to, what’s the best way for you to engage those ideal customers on LinkedIn?

Referrals

LinkedIn recommendations can be a powerful way to show the value you have provided other buyers. Which contact recommendations would mean the most for you, and what should they say?

Implementation

In addition to your strategy, LinkedIn Domination includes a number of content pieces and messages we will write for you (see below), all based on your strategy. Once the pieces are all there, we’ll show you how to implement your strategy for optimal results.

Refine

As you implement your strategy, you might notice something here or there that isn’t working quite as had been expected. It’s nothing to worry about. It’s not unusual for a digital marketing campaign to need a little refinement. That’s one reason we give you three months of additional support.

KPIs

Everything digital can be measured. We’ll show you how to find and interpret the Key Performance Indicators for your campaign.

Once your strategy has been completed, it’s time to move on to the Top Dog.

LinkedIn Domination begins with the creation of your custom strategy. For that, we turn to the LinkedIn Domination Framework.

In developing your strategy, we go over each section of the framework with you to determine how it fits for you. It’s an in-depth question and answer approach that allows us to build a strategy — and the campaign pieces that make it go — that works exclusively for you. Let’s take a quick look at the framework.

Goals

Every strategy begins with goals. Where do you want to go? The purpose of the strategy is to help you get there.

Profile optimization

Most LinkedIn profiles are sorely lacking at accomplishing anything. Many people use them as online resumes. Your profile should be a lead magnet, attracting your ideal clients to you. Who do you need to attract?

Authority positioning

If you have a question, do you want to hear from an authority on the subject or someone who sounds like a nice guy, but you can’t be sure you know what you’re talking about? What makes you come across as an authority?

Top of mind awareness

There are numerous ways to communicate with people on LinkedIn. We’ll show you how to use them so your most important connections don’t forget about you.

Lead generation

Top B2B sellers need leads. And chances are that all your best prospects are already on LinkedIn. So, why chase them anywhere when you can put your new lead generation machine to work?

Engagement

Given your unique set of circumstances, what you sell and the ideal clients you are reaching out to, what’s the best way for you to engage those ideal customers on LinkedIn?

Referrals

LinkedIn recommendations can be a powerful way to show the value you have provided other buyers. Which contact recommendations would mean the most for you, and what should they say?

Implementation

In addition to your strategy, LinkedIn Domination includes a number of content pieces and messages we will write for you (see below), all based on your strategy. Once the pieces are all there, we’ll show you how to implement your strategy for optimal results.

Refine

As you implement your strategy, you might notice something here or there that isn’t working quite as had been expected. It’s nothing to worry about. It’s not unusual for a digital marketing campaign to need a little refinement. That’s one reason we give you three months of additional support.

KPIs

Everything digital can be measured. We’ll show you how to find and interpret the Key Performance Indicators for your campaign.

Once your strategy has been completed, it’s time to move on to the Top Dog.

The “Top Dog” on the LinkedIn porch

Even before her books LinkedIn Unlocked and The LinkedIn Code, became #1 bestsellers in seven countries, Top Dog’s founder and CEO, Melonie Dodaro, was a globally-respected authority and highly-sought-after speaker on using LinkedIn effectively.

When you sign up for our LinkedIn Domination program, Melonie herself will give your LinkedIn profile a complete professional makeover. Yes, you read that correctly. Melonie will write your profile.

But understand, having Melonie write your LinkedIn profile for you is like having…

  • Tom Brady throw your pass for you
  • Beyonce debut the new song you wrote
  • James Bond collect on all your past-due receivables
  • Emma Stone/Ryan Gosling play you in the movie

Your newly optimized profile will start appearing in LinkedIn searches like never before. But LinkedIn Domination is proactive, not passive. You can’t just sit back and watch it work for you. That’s why it is only recommended for top achievers or those who are committed to making the effort to become a top achiever. If you aren’t going to work it, it won’t work for you.

The “Top Dog” on the LinkedIn porch

Even before her books LinkedIn Unlocked and The LinkedIn Code, became #1 bestsellers in seven countries, Top Dog’s founder and CEO, Melonie Dodaro, was a globally-respected authority and highly-sought-after speaker on using LinkedIn effectively.

When you sign up for our LinkedIn Domination program, Melonie herself will give your LinkedIn profile a complete professional makeover. Yes, you read that correctly. Melonie will write your profile.

But understand, having Melonie write your LinkedIn profile for you is like having…

  • Tom Brady throw your pass for you
  • Beyonce debut the new song you wrote
  • James Bond collect on all your past-due receivables
  • Emma Stone/Ryan Gosling play you in the movie

Your newly optimized profile will start appearing in LinkedIn searches like never before. But LinkedIn Domination is proactive, not passive. You can’t just sit back and watch it work for you. That’s why it is only recommended for top achievers or those who are committed to making the effort to become a top achiever. If you aren’t going to work it, it won’t work for you.

Two levels of service

We offer two levels of the LinkedIn Domination program. See which one is right for you.

LinkedIn Domination ProgramsStandardPremiere
Investment in your business and results

$3000


$5000

Get started on the right foot!

Discovery Session
• Conducted by Melonie
• Fact-finding meeting to uncover what is essential for your profile
• No stone left unturned

Have a profile (and personal brand) your ideal clients will happily connect with!

LinkedIn Profile Makeover Written by Melonie
Compelling Headline
• Differentiates you from the crowd
• Appeals to your ideal clients

Client-focused Summary
• Your “why” story
• Identifies your ideal clients
• Presents how you help them
• Call-to-Action

Current Work Experience
• Background info on your company
• Types of clients you work with
• How you help clients
• Services you offer

Past Work Experience
(Up to six past positions)

Skills Section
• 10-25 skills
• Get found for the skills most important to your career

Additional Sections
(when relevant)
• Publications
• Projects
• Honors & Awards
• Education
• Additional Information
• Contact Info
• Rich Media
• Projects
• Publications
• Rich Media

LinkedIn Cover Photo Professionally designed graphic

Profile Optimization
• 2-3 keywords that will appear throughout your profile
• Get found on search

Profile Upload
• We handle it
• Avoids any layout discrepancies that might take place otherwise
• Make sure all your settings are correct

Words matter on LinkedIn. We’ll make sure you’re using the right ones!
Lead Generation Message Sequence
• We create the templated messages you’ll need
    o Connection request
    o Two relationship-building messages
    o Conversion message where you move the conversation offline
• You put your lead generation on autopilot

Help your connections with content and earn their gratitude and respect!
Content Curation and Engagement Plan
• Share content to increase your visibility and authority the right way
• Learn how to find and share content that will interest your ideal prospects
• Learn the trigger events you should look for to create engagement opportunities in an organic way

Step-by-step path to success!
LinkedIn Action Plan / Playbook
• An actionable plan focusing on the highest leveraging activities to get you more visibility, stay top of mind in your network and get new leads, prospects and clients
• The exact social selling activities you need to focus on daily and weekly
• Documented so nothing will be left to chance

No need to waste time!
Custom Implementation Training & Recording
• Full training to show you exactly how to implement the strategy and tactics created for you
• Succeed in the shortest amount of time each day
• A recording of this training will be provided so you can turn it over to an assistant for implementation
• You don’t have to do any training yourself

Become a thought leader your prospects will turn to!
Two Signature Authority Pieces of Content
• Custom created by our professional writers to establish your thought leadership and authority
• Essential to your lead generation process
• Based on our writers’ interviews with you
• SEO optimized
• Professional cover image for articles
• Uploaded to LinkedIn Publisher

You’ve done great things for your clients. Let’s make sure everyone knows about them!
Recommendation Request Template
• We will craft a message for you to send to past and current clients to obtain their recommendation
• Recommendations show how you help clients and provide third-party credibility
• Provides essential social proof to help you position yourself as a go-to authority in your prospects’ minds

Gatekeepers? No problem!
Introduction Request Template
• Your customized message template to ask for introductions from your connections…the right way
• Use third-party introductions (and the credibility they convey) to meet even the hardest-to-reach decision makers

We’re here for you!
Three Months of Support & Accountability
Even with the results you’re getting, you may have additional questions that come up or unique scenarios that you need expert attention to address
• Each month for three months you will have a 45-minute coaching call with Melonie to ensure you are set up for success and getting an ROI on your investment as fast as possible
• In these sessions we will refine the process as needed and track the most important KPI’s to the implementation of your social selling efforts

Two levels of service

We offer two levels of the LinkedIn Domination program. See which one is right for you.

LinkedIn Domination Programs

LinkedIn Domination Programs

Investment in your business and results

Standard

$3000

Premiere

$5000

Get started
on the right foot!

Discovery Session
• Conducted by Melonie
• Fact-finding meeting to uncover what is essential for your profile
• No stone left unturned

Standard

Premiere

Have a profile (and personal brand) your ideal clients will happily connect with!

LinkedIn Profile Makeover Written by Melonie
Compelling Headline
• Differentiates you from the crowd
• Appeals to your ideal clients

Client-focused Summary
• Your “why” story
• Identifies your ideal clients
• Presents how you help them
• Call-to-Action

Current Work Experience
• Background info on your company
• Types of clients you work with
• How you help clients
• Services you offer

Past Work Experience
(Up to six past positions)

Skills Section
• 10-25 skills
• Get found for the skills most important to your career

Additional Sections
(when relevant)
• Publications
• Projects
• Honors & Awards
• Education
• Additional Information
• Contact Info
• Rich Media
• Projects
• Publications
• Rich Media

LinkedIn Cover Photo Professionally designed graphic

Profile Optimization
• 2-3 keywords that will appear throughout your profile
• Get found on search

Profile Upload
• We handle it
• Avoids any layout discrepancies that might take place otherwise
• Make sure all your settings are correct

Standard

Premiere

Words matter on LinkedIn. We’ll make sure you’re using the right ones!
Lead Generation Message Sequence
• We create the templated messages you’ll need
    o Connection request
    o Two relationship-building messages
    o Conversion message where you move the conversation offline
• You put your lead generation on autopilot

Standard

Premiere

Help your connections with content and earn their gratitude and respect!
Content Curation and Engagement Plan
• Share content to increase your visibility and authority the right way
• Learn how to find and share content that will interest your ideal prospects
• Learn the trigger events you should look for to create engagement opportunities in an organic way

Standard

Premiere

Step-by-step path to success!
LinkedIn Action Plan / Playbook
• An actionable plan focusing on the highest leveraging activities to get you more visibility, stay top of mind in your network and get new leads, prospects and clients
• The exact social selling activities you need to focus on daily and weekly
• Documented so nothing will be left to chance

Standard

Premiere

No need to waste time!
Custom Implementation Training & Recording
• Full training to show you exactly how to implement the strategy and tactics created for you
• Succeed in the shortest amount of time each day
• A recording of this training will be provided so you can turn it over to an assistant for implementation
• You don’t have to do any training yourself

Standard

Premiere

Become a thought leader your prospects will turn to!
Two Signature Authority Pieces of Content
• Custom created by our professional writers to establish your thought leadership and authority
• Essential to your lead generation process
• Based on our writers’ interviews with you
• SEO optimized
• Professional cover image for articles
• Uploaded to LinkedIn Publisher

Standard

Premiere

You’ve done great things for your clients. Let’s make sure everyone knows about them!
Recommendation Request Template
• We will craft a message for you to send to past and current clients to obtain their recommendation
• Recommendations show how you help clients and provide third-party credibility
• Provides essential social proof to help you position yourself as a go-to authority in your prospects’ minds

Standard

Premiere

Gatekeepers? No problem!
Introduction Request Template
• Your customized message template to ask for introductions from your connections…the right way
• Use third-party introductions (and the credibility they convey) to meet even the hardest-to-reach decision makers

Standard

Premiere

We’re here for you!
Three Months of Support & Accountability
Even with the results you’re getting, you may have additional questions that come up or unique scenarios that you need expert attention to address
• Each month for three months you will have a 45-minute coaching call with Melonie to ensure you are set up for success and getting an ROI on your investment as fast as possible
• In these sessions we will refine the process as needed and track the most important KPI’s to the implementation of your social selling efforts

Standard

Premiere

LinkedIn Domination is an investment in your business that will pay for itself over and over, year after year. This program is only for those who are truly motivated to take their business to the next level.

And all of it is customized for your business. The best part of this program is that because everything is provided for you, it is easy for you to turn over the implementation to an assistant and get leads without doing any of the work yourself. Or you can turn over the implementation to our team to do for you.

Now you see why this service is called LinkedIn Domination. Nothing else out there better prepares you to compete and win on LinkedIn. All you have to do is put what we’ve created for you into action. Other top achievers do it every day.

“LinkedIn Domination delivered exactly what I was promised. I had a ‘rock star’ LinkedIn profile that was focused on my target market. I also had an action plan for connecting to my target market within LinkedIn.”

Dave Haggblad

Kelowna, British Columbia

Melonie’s LinkedIn Domination is the best program for using LinkedIn for business results, period.”

Andrei Jablokow

Philadelphia, Pennsylvania

“I have been in sales for over 30 years, set up and trained numerous sales teams and have worked with companies and businesses helping them to implement high conversion sales strategies. Melonie is the ONLY social media expert I know that FOCUSES on how to use social media as a part of a profitable sales strategy. She understands how to create the perfect balance between VALUE and then how to convert those relationships created through social media into paying customers for her clients.

With Melonie’s help, I have been able to develop a professional and compelling presence on LinkedIn that continues to generate leads for my business. Whenever I have ANY question related to social media, there is only one place I go – straight to Melonie Dodaro at Top Dog Social Media!”

Debbie White

Scottsdale, Arizona, Sales Trainer & Speaker

“Melonie has helped me grow a large presence on Twitter and LinkedIn and has helped me get #1 positioning on Google with my blog. I’m also #1 on LinkedIn searches for my desired keywords and people are consistently telling me how impressed they are with my social media presence. But as an accountant it comes down to the bottom line, and yes these efforts are bringing me more clients, increased credibility and even speaking engagements.”

Ken Davison

Accountant, BDO Canada

LinkedIn Domination is an investment in your business that will pay for itself over and over, year after year. This program is only for those who are truly motivated to take their business to the next level.

And all of it is customized for your business. The best part of this program is that because everything is provided for you, it is easy for you to turn over the implementation to an assistant and get leads without doing any of the work yourself. Or you can turn over the implementation to our team to do for you.

Now you see why this service is called LinkedIn Domination. Nothing else out there better prepares you to compete and win on LinkedIn. All you have to do is put what we’ve created for you into action. Other top achievers do it every day.

“LinkedIn Domination delivered exactly what I was promised. I had a ‘rock star’ LinkedIn profile that was focused on my target market. I also had an action plan for connecting to my target market within LinkedIn.”

Dave Haggblad

Kelowna, British Columbia

Melonie’s LinkedIn Domination is the best program for using LinkedIn for business results, period.”

Andrei Jablokow

Philadelphia, Pennsylvania

“I have been in sales for over 30 years, set up and trained numerous sales teams and have worked with companies and businesses helping them to implement high conversion sales strategies. Melonie is the ONLY social media expert I know that FOCUSES on how to use social media as a part of a profitable sales strategy. She understands how to create the perfect balance between VALUE and then how to convert those relationships created through social media into paying customers for her clients.

With Melonie’s help, I have been able to develop a professional and compelling presence on LinkedIn that continues to generate leads for my business. Whenever I have ANY question related to social media, there is only one place I go – straight to Melonie Dodaro at Top Dog Social Media!”

Debbie White

Scottsdale, Arizona, Sales Trainer & Speaker

“Melonie has helped me grow a large presence on Twitter and LinkedIn and has helped me get #1 positioning on Google with my blog. I’m also #1 on LinkedIn searches for my desired keywords and people are consistently telling me how impressed they are with my social media presence. But as an accountant it comes down to the bottom line, and yes these efforts are bringing me more clients, increased credibility and even speaking engagements.”

Ken Davison

Accountant, BDO Canada

Is LinkedIn Domination right for you?

If you have any questions, click here to schedule a private consultation to determine whether LinkedIn Domination is right for you.

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Some of our happy clients

The legal stuff

Mailing Addresses

Copyright © 2018  Top Dog Social Media

Subscribe to our newsletter

Get the latest social selling strategies delivered to your inbox once per week.

Some of our happy clients

The legal stuff

Mailing Addresses

Copyright © 2018  Top Dog Social Media