LinkedIn Endorsements: The Latest Profile Addition

LinkedIn Endorsements: The Latest Profile Addition

LinkedIn endorsements are the newest addition to a recent string of heavy profile updates for the professional social network. It’s a simple yet powerful feature to add third party credibility to your profile beyond the traditional LinkedIn recommendations feature we have all come to know and love.

As per the usual, not every country will have the new feature right away and will likely see a staggered rollout with the US taking the lead.

So what can you do with the new LinkedIn endorsements feature to help your business?

Endorse Specific Skills

The spotlight has been put on the “Skills & Expertise” section you should have already filled out when you created your profile. If you haven’t yet, don’t waste any time and get it done.

This picture shows the “Skills & Expertise” section before it got its overhaul last week. Make sure that the skills you are listing are keywords you want to be found for. By doing this, you are telling your connections which skills you want to be endorsed for.

linkedin endorsements

For example, I have listed skills such as Social Media Speaker, Social Media Management since these are terms I want to be found for when people search them on LinkedIn (or anywhere, for that matter).


A One Click Process

Sometimes it’s tough to get great recommendations from people for a number of reasons other than you don’t deserve it but getting endorsements is easy as pie.

linkedin endorsements

The picture above shows the new updated look of the LinkedIn endorsements section showcased under “Skills & Expertise”.  This is a screenshot of my profile after having had this function in Canada for a very short time.


Great Potential For College Grads

A recent article by US News highlighted the potential boost this new feature could provide to college grads seeking more credibility when applying for jobs. Volunteering and internship experience now has found a new incentive with the single click credibility boost that LinkedIn endorsements provide.


How To Start Getting LinkedIn Endorsements

First of all, don’t send out a spammy message to all your LinkedIn contacts telling them to go and endorse all of your skills for you. Not only is that tacky but it’s very unprofessional. Endorsements should be earned and not sought after.

Your best options for earning more LinkedIn endorsements is to:

  1. Start giving endorsements to your colleagues, strategic partners, clients and connections you have personally worked with. They will receive an email notification every time this happens. The more you give, the more you will likely receive.
  2. Send personalized messages to everyone you endorse to let them know why you chose to endorse those skills. That personalized touch will be much more likely to trigger the Law of Reciprocity but always act with no expectation of receiving anything in return.
  3. Give credit where credit is due. Don’t endorse people that don’t deserve it, it just looks bad on you in the end. Be aware of great skills your team and partners are demonstrating and don’t hesitate to highlight them through LinkedIn endorsements.

To learn more about LinkedIn endorsements, check out the Slideshare below from LinkedIn.



  • Thanks Melonie, I’m still deciding how I feel about endorsements. Like you say, they are super-easy to give out, unlike recommendations, which makes it easier for me to give some luv to those who have influenced me. However, it just doesn’t seem that they’re near as powerful as recommendations, for obvious reasons. I fear people might skip recommending me because it’s so much easier to just give an endorsement.

  • How can endorsements on Linkedin help your business? By Melonie Dodaro. A great post as always!

  • How can endorsements on Linkedin help your business? By Melonie Dodaro. A great post as always!

  • How can endorsements on Linkedin help your business? By Melonie Dodaro. A great post as always!

  • How can endorsements on Linkedin help your business? By Melonie Dodaro. A great post as always!

  • Great advice Melonie. I was (somewhat) concerned about how ‘easy’ it is for people to click away, but then I only give endorsements I am sure about and the ones I am receiving are 99% from people who know the work that I do. It works!

  • You Become What You Think About:

    Skill: 1. the ability, coming from one’s knowledge, practice, aptitude, etc., to do something well.

    “Some painters transform the sun into a yellow spot; others transform a yellow spot into the sun.” ~ Pablo Picasso.

    “Success is not an accident, it is a skill. It is predictable, and it can be learned, and it can be learned by you,
    and it can be learned by anyone.” -– Brian Tracy.

    “A community can use all the skills of its people.”~ Maori proverb.

    “There is no question that knowing someone in the business will get you in the door.
    But it is your skill that will keep you in the room.” ~Vic Mignogna.

    “Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills.
    Don’t wish for less challenges, wish for more wisdom.” — Jim Rohn.

    “You can cut down a tree with a hammer, but it takes about 30 days.
    If you trade the hammer for an ax, you can cut it down in about 30 minutes.
    The difference between 30 days and 30 minutes is skills.” — Jim Rohn.

    “What one skill, if you developed it, could have the greatest positive impact on your career?
    This is the key to your future.” -– Brian Tracy.

    “‘Tis skill, not strength, that governs a ship.” ~Thomas Fuller.

    “Learn to hide your need and show your skill.” ~Jim Rohn.

    “When love and skill work together, expect a masterpiece.” ~ John Ruskin.

    “Imagineers possess a broad range of skills and talents, and thus over 140 different job titles fall under the banner of Imagineering, including illustrators, architects, engineers, lighting designers, show writers, graphic designers, and many more.” ~ Walt Disney.

    If your determination is fixed, I do not counsel you to despair. Few things are impossible to diligence and skill.
    Great works are performed not by strength, but perseverance. ~ Samuel Johnson.

    “Learning how to learn is life’s most important skill”. ~Tony Buzan

    “You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of. You don’t have charge of the constellations, but you do have charge of whether you read, develop new skills, and take new classes.”~ Jim Rohn.

    “Expanded knowledge and skill intensify awareness and expand opportunity.” — Brian Tracy.

    “Skill is the unified force of experience, intellect and passion in their operation.” ~John Ruskin.

    “The key to life is to become skillful enough to be able to do rewarding things.” — Jim Rohn.

    “What people get admired and appreciated for in community are their soft skills: their sense of humor and timing,
    their ability to listen, their courage and honesty, their capacity for empathy.” -– M. Scott Peck

    “Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills.
    Don’t wish for less challenges, wish for more wisdom.” — Jim Rohn.

    You become what you think about, First you have a thought and then a thought has you.
    Whatever you put your attention on grows and grows.

    Kind regards, Ed Bophy.
    Manager for the.
    Open Endorsers Group on Linkedin.

    P.S. What’s brilliant about this whole idea is that very few people ever think about.
    why skills will make you more valuable to the marketplace or what skill-sets work.
    together best.

    “If one is master of one thing and understands one thing well, one has at the same time,
    insight into and understanding of many things.” — Vincent Van Gogh.

    P.S. S. What one skill would you like to have most in your professional career?

Comments are closed.

Scroll to Top