LinkedIn Marketing: 7 Secrets Many LinkedIn Experts Don't Share

7 Secrets Many LinkedIn Experts Don’t Share

LinkedIn is the No. 17 most visited site on the web according to and because of that LinkedIn marketing has become very popular. It boosts over 135 million members worldwide, and grows by approximately 2 new users every second. It’s the most popular business social network and is an online clubhouse stacked with movers, shakers and a demographic full of purchasing power.

It is currently used by 80 of the Fortune 100 companies and has well over 1 Million companies with LinkedIn company pages. These numbers clearly represent the dawn of a new era in professional networking, a growing phenomenon called LinkedIn marketing. LinkedIn has solidified its position as a very powerful tool for professionals to market their companies, their products and themselves.

During my experience training, consulting and speaking on social media I have found several ways to leverage LinkedIn for businesses that boost profile traffic and facilitate high levels of engagement. The end goal is to build a more professional relationship with your connections that will evolve into successful partnerships and future opportunities.

LinkedIn MarketingAre you in…or are you out?

LinkedIn Marketing: The 7 Secrets to Success

1. Craft A Catchy Headline

Your headline is your opening sales pitch that hooks people into reading your LinkedIn profile and wanting to connect with you. It needs to grab attention immediately!

Updating your profile requires a bit of thought, strategy and should answer these 4 important questions:

•    How can you highlight your credibility right within your headline? – You can introduce yourself the same way a well-respected publication would (e.g. Michael Jordan, Time Magazine’s Man of the Year)
•    Does your headline have a call-to-action?
•    Does your headline make you stand out? – You must show why you are different from the other experts
•    Does your headline show how you benefit your reader?

2. Optimize Your Websites on Your LinkedIn Profile

This is an impLinkedIn marketingortant tip to optimize your LinkedIn profile for SEO.

Adding custom anchor text to the website links in your profile will help those links pass with higher-ranking SEO authority.

1.     Click “edit” next to the website link
2.    In the “Choose” drop down, click “other”
3.    Enter the name of your website
4.    Enter URL

3. Optimize Your Profile For Search Engines

Use the maximum characters available when creating your profile. Search engines like a high word count with many relevant keywords.

Remember to use all available characters:

Headline – 120 characters
Status Field – 140 characters
Summary – 2000 characters
Specialties – 500 characters
Company Name and Position (Job) Title – 100 characters
Position Description – 2000 characters
Interests – 1000 characters

Despite my emphasis on character quantity, it’s crucial to not forget quality in the process. Optimize your text with a keyword rich description to draw relevant search engine traffic.

4. Promote Your LinkedIn Profile On Your Website

Visitors to your website or blog are the perfect candidates to connect with on LinkedIn, especially if your business focuses on B2B. Add a LinkedIn icon on your website and link it to your profile. You can also place the button in your email newsletters and signature line.  Always make it as easy as possible for your readers to connect with you via social media.

•    LinkedIn has created a huge range of icons that you can use already for your website
•    Wisestamps also offers a LinkedIn button and over 15+ additional social media links

Your LinkedIn profile isn’t the only thing you’ll want to promote on your website. You can also promote any groups that you own or admin. You can create an icon for your group and place it along side other social media displays on your website to generate curiosity and awareness with the objective of attracting more followers to your group.

Related: 5 Essential LinkedIn Strategies For Small Businesses

5. Be A Part Of The Community

Just like in the real world, being a part of a group or community has its advantages. There are several types of groups you will want to join on LinkedIn.

•    Groups related to your industry to keep you current on industry news, trends etc
•    Groups where you target market hangs out
•    Groups about topics you are interested in or want to learn more about

You can join a total of 50 groups on LinkedIn and the more you join the more people you have access to. Groups with more than 100 people are preferred since they are more likely to have active conversations rather than a dead discussion board!

Groups are a great place to share links to your blog as long as it’s relevant to the group’s main topic. Make sure that you aren’t flooding the group with unsolicited and irrelevant information because it really just makes you look like a spammer and will not help you.

6. Create Your Own Community

Joining in existing communities in the socialsphere is great, but if you want to position yourself as a leader in your community and/or niche creating your own group can be a great next step.

•    Creating your own group is much better then following another. You’ll have control over all the content posted within the discussions and you can be positive the right audience is hearing your message.
•    Become a thought leader when you lead the group. Consistently provide great content that is relevant to your audience and industry. Great sources for content include Technorati, Google Reader, Mashable…among many others!
•    Cross-promote your LinkedIn group on Facebook.  Leverage both networks to cross promote the other!


Related:  5 Powerhouse Tips Your LinkedIn Strategy Is Probably Missing

7. Make A List & Check It Twice!

Start researching your network on LinkedIn. You can filter search by keyword or browse status updates. Use the following filters:

Time published
Popular hash tags

You never know what relevant information you can find from the status updates of your LinkedIn contacts that include your employees, clients, prospects…and even competitors! Use LinkedIn’s profile tags to organize everyone within your network to save time.

Related: 4 LinkedIn Marketing Tips You Can’t Afford To Miss

LinkedIn marketingAre you a smartphone user? Download the LinkedIn app on to your phone. This is a very handy tool for when you want to search a person’s name but you only know the company they work with.

The “InPerson” feature helps you connect to the other person by just tapping your iPhone. Trading business cards will soon become a thing of the past.

You can also use the “Reconnect” feature to suggest connections you might already know.

What’s your number one LinkedIn marketing secret? Have you successfully marketed yourself on LinkedIn? Let me know in the comments below.



  • Thank you for all of the information within your blogs etc. I may still be completely lost when it comes to social media, but your blogs at least give me something to do that is productive.


    • Hi Andrew, I completely know where you are coming from, I was there too! One day it will all just click for you and that cloud of confusion will be gone forever!

  • I have noticed just how popular Linkedin is because just about every individual and company has a profile on this network. I have to admit that I am guilty of being irresponsible for not taking advantage of the automated power of Linked In. It is because so many of the automated tools on this social media network that I dismissed it. Sometimes, people ignore you when they get the feeling that you are sending them automated requests.

  • Social media seems to be coming a science instead of just a marketing strategy. It’s still a little confusing to me. I love the pamphlet you have available on the 10 ways most businesses fail. That Has to help.

    • I’m so glad you found that helpful Mary. Yes there is a lot of information about there and it can be overwhelming and confusing. I attempt to eliminate as much of that confusion for people as I can in my blog posts, free reports and courses I offer.

  • This was very interesting, to be real honest I had never heard of LinkedIn until a few months ago when I first started online marketing and I was checking out all the social media’s available to do my marketing through. I chose Facebook just because I was already familiar with it but now that I read your blog I may have to look into an account with LinkedIn as well.

  • This is a lot of information to digest. You did an amazing job on your blog and I do intend on getting through it all but there is so much here that I’m going to have to come back to it later. I’m going to bring up the LinkedIn site and see what all they have out there and I appreciate your direction to do so I had never thought about them for social media.

  • I am surprised by the staggering statistics of the Linked in usage. I setup an account on that site last year, but I never went beyond using their automated feature that gathers and adds your contacts from any email address. In fact, that is all I thought Linkedin was good for. I never bothered to consider how I could take advantage their broad reach. I think this site is best used as a broadcast tool.

  • Another good idea, which is not mentioned in this article (mainly because it is a more advanced technique as opposed to being one of the common fundamentals) is to use custom scripts, which are now widely available to copy and paste, in order to add custom interactivity for your Facebook profile. I like inserting Flash motion graphical presentations which make your front page really stand out from the typical Facebook pages. Just beware whenever Facebook changes their format.

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