Melonie Dodaro, CEO

LinkedIn Profile Development

LinkedIn Profile Development to Optimize Your Social Selling Efforts

A fully-optimized LinkedIn profile is the single-most essential component of a successful social selling strategy and necessary for a powerful personal brand. Here’s why.

When buyers meet you online, one of the first things they will do is Google your name. Unless your name is the same as a very famous person, your LinkedIn profile will be one of the top results on the page and usually the first thing they’ll click on to learn more about you. And if they can’t find you on Google, they will search for you on LinkedIn. However they find you, you want to make an unforgettably positive impression.

Unfortunately, most LinkedIn profiles are lost in a sea of sameness. If you want to use LinkedIn for lead generation, your LinkedIn profile needs to stand out and shine. This must be the very first thing you do. It’s the difference between having a decision maker accept or decline your connection request.

The problem is, most people don’t know how to write about themselves in a way that speaks authentically about who they are and what they are passionate about while shining a light on all the reasons they stand out.

“Melonie is simply awesome! She was able to pull information out of me and use that information to create the single best LinkedIn profile I have ever seen. I am certain with the way that she has created my LinkedIn profile that I will get an immediate increase of new clients. In addition, Melonie has a fantastic series of training sessions that cover LinkedIn usage and how to maximize your number of connections. Thank you so much Melonie for making my profile so professional and for the follow up with me to make certain that I was happy with all that you had created for me! You are awesome to work with and I would not hesitate to recommend you to anyone and everyone that is looking to increase their business.”
Micha Dearen
Action Executive Search, Houston, Texas, Recruiter

LinkedIn Profile Development to Optimize Your Social Selling Efforts

A fully-optimized LinkedIn profile is the single-most essential component of a successful social selling strategy and necessary for a powerful personal brand. Here’s why.

When buyers meet you online, one of the first things they will do is Google your name. Unless your name is the same as a very famous person, your LinkedIn profile will be one of the top results on the page and usually the first thing they’ll click on to learn more about you. And if they can’t find you on Google, they will search for you on LinkedIn. However they find you, you want to make an unforgettably positive impression.

Unfortunately, most LinkedIn profiles are lost in a sea of sameness. If you want to use LinkedIn for lead generation, your LinkedIn profile needs to stand out and shine. This must be the very first thing you do. It’s the difference between having a decision maker accept or decline your connection request.

The problem is, most people don’t know how to write about themselves in a way that speaks authentically about who they are and what they are passionate about while shining a light on all the reasons they stand out.

“Melonie is simply awesome! She was able to pull information out of me and use that information to create the single best LinkedIn profile I have ever seen. I am certain with the way that she has created my LinkedIn profile that I will get an immediate increase of new clients. In addition, Melonie has a fantastic series of training sessions that cover LinkedIn usage and how to maximize your number of connections. Thank you so much Melonie for making my profile so professional and for the follow up with me to make certain that I was happy with all that you had created for me! You are awesome to work with and I would not hesitate to recommend you to anyone and everyone that is looking to increase their business.”
Micha Dearen
Action Executive Search, Houston, Texas, Recruiter

Does your LinkedIn profile suffer from these symptoms?

  • You’re not getting new connection requests that matter to you
  • People are not finding your profile when searching for the services you provide
  • Your profile is incomplete and out of date
  • If this were a personal branding class, your profile would get an F

As you would suspect, LinkedIn profiles like these hamper social selling efforts by making you look run of the mill and unprofessional.

On the other hand, a first-rate LinkedIn profile will:

  • Tell your story
  • Build and support your professional brand
  • Help you connect with the right people in your field
  • Connect you with companies who are looking for your expertise

A professionally created LinkedIn profile has the potential to become the most powerful career tool in your arsenal, and will help you impress your growing network, attract bigger prospects and achieve your business goals. For that, you will need a LinkedIn profile makeover. And who has time for that?

Does your LinkedIn profile suffer from these symptoms?

  • You’re not getting new connection requests that matter to you
  • People are not finding your profile when searching for the services you provide
  • Your profile is incomplete and out of date
  • If this were a personal branding class, your profile would get an F

As you would suspect, LinkedIn profiles like these hamper social selling efforts by making you look run of the mill and unprofessional.

On the other hand, a first-rate LinkedIn profile will:

  • Tell your story
  • Build and support your professional brand
  • Help you connect with the right people in your field
  • Connect you with companies who are looking for your expertise

A professionally created LinkedIn profile has the potential to become the most powerful career tool in your arsenal, and will help you impress your growing network, attract bigger prospects and achieve your business goals. For that, you will need a LinkedIn profile makeover. And who has time for that?

"I hired Melonie to write a LinkedIn profile for me, as I have a hard time writing about myself. My profile turned out so much better than I could have ever imagined, or certainly accomplished on my own. What she came up with was awesome. There's no question, I made the right decision in hiring her.

The value I received was far greater than the investment in this service. I highly recommend her LinkedIn profile development service for anyone wanting to have an exceptional LinkedIn presence. "
Larry Watson
CPA, Houston, Texas
“We used Melonie to assist with producing top executive LinkedIn profiles for our leadership team and for promotion. We were thrilled with the results - she was wonderful to work with, delivered ahead of schedule and we love the results. We give her our highest recommendation.”
Adam Jones-Kelley
President, Conway & Site Selection Magazine
“Starting a new business after being employed for 35 years was new to me. I had no idea how to market myself to my ideal client - dentists. I turned to Melonie for help. She wrote for me a professional LinkedIn profile that spoke to my target market and more importantly, she created a strategic plan on how to attract new clients using LinkedIn.

I wouldn't have known how to do this on my own, Melonie's expertise was invaluable to me.”
Annette Bjornstad-Woods
Bookkeeper, Jacksonville, Florida
"I hired Melonie to write a LinkedIn profile for me, as I have a hard time writing about myself. My profile turned out so much better than I could have ever imagined, or certainly accomplished on my own. What she came up with was awesome. There's no question, I made the right decision in hiring her.

The value I received was far greater than the investment in this service. I highly recommend her LinkedIn profile development service for anyone wanting to have an exceptional LinkedIn presence. "
Larry Watson
CPA, Houston, Texas
“We used Melonie to assist with producing top executive LinkedIn profiles for our leadership team and for promotion. We were thrilled with the results - she was wonderful to work with, delivered ahead of schedule and we love the results. We give her our highest recommendation.”
Adam Jones-Kelley
President, Conway & Site Selection Magazine
“Starting a new business after being employed for 35 years was new to me. I had no idea how to market myself to my ideal client - dentists. I turned to Melonie for help. She wrote for me a professional LinkedIn profile that spoke to my target market and more importantly, she created a strategic plan on how to attract new clients using LinkedIn.

I wouldn't have known how to do this on my own, Melonie's expertise was invaluable to me.”
Annette Bjornstad-Woods
Bookkeeper, Jacksonville, Florida

Top Dog Social Media’s LinkedIn profile development service will:

  • Establish a compelling LinkedIn profile and personal brand for you
  • Make your profile stand out from your competitors
  • Make prospects want to accept your connection request
  • Get you to show up at top of search results when someone is looking for what you offer
  • Help you represent yourself well with a professionally branded LinkedIn profile
  • Help you build trust and authority in your field

The first step of our LinkedIn profile development service is to immerse ourselves in your business. Research forms an essential component of our approach to LinkedIn profile optimization. We take the time to learn and understand everything there is to know about both your competitors and clients, leveraging everything we can to make you look good.

Then, in writing your LinkedIn profile, we adhere to the seven step process we created.

Top Dog Social Media’s LinkedIn profile development service will:

  • Establish a compelling LinkedIn profile and personal brand for you
  • Make your profile stand out from your competitors
  • Make prospects want to accept your connection request
  • Get you to show up at top of search results when someone is looking for what you offer
  • Help you represent yourself well with a professionally branded LinkedIn profile
  • Help you build trust and authority in your field

The first step of our LinkedIn profile development service is to immerse ourselves in your business. Research forms an essential component of our approach to LinkedIn profile optimization. We take the time to learn and understand everything there is to know about both your competitors and clients, leveraging everything we can to make you look good.

Then, in writing your LinkedIn profile, we adhere to the seven step process we created.

1. Get found

If people can’t find you it doesn’t matter how brilliant your LinkedIn profile is. And while people will be able to find your profile by searching your name, that’s not enough.

Here are two very important things you need to know about LinkedIn search:

  • Searches pull up your 1st, 2nd and 3rd tier connections
  • Keywords and keyword phrases are as important to LinkedIn search as they are to Google

That means that in order to be found within LinkedIn search results you have to grow your network by adding your ideal clients as connections and have a profile that attracts people to want to connect with you. It also means that you have to think about the keywords and phrases your ideal clients use when searching for someone who offers the products and/or services you offer. Then, you need to make sure those keywords and phrases appear liberally in your profile.

2. Your why story

Your “why” story is what differentiates you from everyone else who does the same thing for a living that you do.

  • What drives you to help clients the way you do?
  • When did you first recognize the passion you feel today for what you do?
  • How will you solve their problems in ways that will keep them coming back to you?
  • What specific insights do you have into the challenges they face?

Essentially, your why story is why they should be interested in you.

3. Credibility

Social selling is relationship selling, and all good relationships begin with trust founded in credibility and shared interest. You can establish credibility in several ways, and you should use all of them.

  • Get detailed recommendations from people you have worked for and with. The more, and the more detailed, the better.
  • Use the skill endorsement tool to build up the number of people who endorse you.
  • Honors, awards and other forms of recognition help establish credibility, and LinkedIn gives you places for all of them.
  • Use the Experience section to focus on how you help your ideal clients. It’s not just a list of places you’ve worked, it’s an opportunity to share your biggest accomplishments and list the major companies you’ve helped.

4. Ideal clients

The ultimate goal of optimizing your LinkedIn profile is to reach members of your target audience who would make the best clients. Once you’re sure you know exactly who those ideal clients are, your experience and summary sections can be written with them in mind. Then, when they find your LinkedIn profile, they’ll know they’ve come to the right place. Your profile must be client focused to attract the right people.

5. Call to action

Calls to action (CTAs) exist because people need to be told what to do. Sometimes we think that just by telling someone how we’ll help them and showing them how we’ve helped others, they will intuitively know what action to take. It doesn’t work that way. Strategically placing CTAs in your profile will help you engage contacts and generate leads. It’s one of the simplest things to do that will yield positive results, yet one of the most consistently overlooked.

6. Authority

Here is where your ability to solve your ideal clients’ problems will be given a spotlight. In your profile you can include LinkedIn Publisher articles, slide shows, videos and other types of content that will demonstrate your understanding of your clients’ challenges and your ability to help them solve those challenges.

7. Stand out

Tying it all up in a bow, you’ll also need:

  • Professional headshot for your profile photo
  • Professional cover photo for the background
  • A headline that employs keywords and resonates with your ideal clients

Our LinkedIn Profile Development Service will make you stand out on LinkedIn as a credible person and authority in your field who is easy to find and a pleasure to engage with. Exactly what you need for a powerful and compelling personal brand.

1. Get found

If people can’t find you it doesn’t matter how brilliant your LinkedIn profile is. And while people will be able to find your profile by searching your name, that’s not enough.

Here are two very important things you need to know about LinkedIn search:

  • Searches pull up your 1st, 2nd and 3rd tier connections
  • Keywords and keyword phrases are as important to LinkedIn search as they are to Google

That means that in order to be found within LinkedIn search results you have to grow your network by adding your ideal clients as connections and have a profile that attracts people to want to connect with you. It also means that you have to think about the keywords and phrases your ideal clients use when searching for someone who offers the products and/or services you offer. Then, you need to make sure those keywords and phrases appear liberally in your profile.

2. Your why story

Your “why” story is what differentiates you from everyone else who does the same thing for a living that you do.

  • What drives you to help clients the way you do?
  • When did you first recognize the passion you feel today for what you do?
  • How will you solve their problems in ways that will keep them coming back to you?
  • What specific insights do you have into the challenges they face?

Essentially, your why story is why they should be interested in you.

3. Credibility

Social selling is relationship selling, and all good relationships begin with trust founded in credibility and shared interest. You can establish credibility in several ways, and you should use all of them.

  • Get detailed recommendations from people you have worked for and with. The more, and the more detailed, the better.
  • Use the skill endorsement tool to build up the number of people who endorse you.
  • Honors, awards and other forms of recognition help establish credibility, and LinkedIn gives you places for all of them.
  • Use the Experience section to focus on how you help your ideal clients. It’s not just a list of places you’ve worked, it’s an opportunity to share your biggest accomplishments and list the major companies you’ve helped.

4. Ideal clients

The ultimate goal of optimizing your LinkedIn profile is to reach members of your target audience who would make the best clients. Once you’re sure you know exactly who those ideal clients are, your experience and summary sections can be written with them in mind. Then, when they find your LinkedIn profile, they’ll know they’ve come to the right place. Your profile must be client focused to attract the right people.

5. Call to action

Calls to action (CTAs) exist because people need to be told what to do. Sometimes we think that just by telling someone how we’ll help them and showing them how we’ve helped others, they will intuitively know what action to take. It doesn’t work that way. Strategically placing CTAs in your profile will help you engage contacts and generate leads. It’s one of the simplest things to do that will yield positive results, yet one of the most consistently overlooked.

6. Authority

Here is where your ability to solve your ideal clients’ problems will be given a spotlight. In your profile you can include LinkedIn Publisher articles, slide shows, videos and other types of content that will demonstrate your understanding of your clients’ challenges and your ability to help them solve those challenges.

7. Stand out

Tying it all up in a bow, you’ll also need:

  • Professional headshot for your profile photo
  • Professional cover photo for the background
  • A headline that employs keywords and resonates with your ideal clients

Our LinkedIn Profile Development Service will make you stand out on LinkedIn as a credible person and authority in your field who is easy to find and a pleasure to engage with. Exactly what you need for a powerful and compelling personal brand.

Choose from three powerful, in-depth LinkedIn profile development and optimization packages that come with Melonie’s Personal Guarantee.

Each of the three personal branding packages include services provided directly by our CEO, internationally-recognized LinkedIn expert, #1 bestselling author of LinkedIn Unlocked and The LinkedIn Code, Melonie Dodaro. Here is what Melonie’s Personal Guarantee means to you.

  • Melonie will conduct the Discovery Session where we learn about you, your ideal clients and everything else we need to know to make your LinkedIn profile the strategic launching pad of your social selling efforts
  • Melonie will personally write your profile
    • Not someone in an offshore content mill with little experience who pumps out profiles of people they know nothing about for pennies a day
    • Not an anonymous Top Dog Social Media employee
  • If you are a do-it-yourselfer who chooses the LinkedIn Profile Audit, Melonie herself will personally review the profile you create and provide you with a video critique to help you make further improvements

Choose from three powerful, in-depth LinkedIn profile development and optimization packages that come with Melonie’s Personal Guarantee.

Each of the three personal branding packages include services provided directly by our CEO, internationally-recognized LinkedIn expert, #1 bestselling author of LinkedIn Unlocked and The LinkedIn Code, Melonie Dodaro. Here is what Melonie’s Personal Guarantee means to you.

  • Melonie will conduct the Discovery Session where we learn about you, your ideal clients and everything else we need to know to make your LinkedIn profile the strategic launching pad of your social selling efforts
  • Melonie will personally write your profile
    • Not someone in an offshore content mill with little experience who pumps out profiles of people they know nothing about for pennies a day
    • Not an anonymous Top Dog Social Media employee
  • If you are a do-it-yourselfer who chooses the LinkedIn Profile Audit, Melonie herself will personally review the profile you create and provide you with a video critique to help you make further improvements

DIY

LinkedIn Profile Audit and
Personalized Video Critique
$ 295
  • For the individual who is still contemplating social selling and would like help with how to do their own profile makeover.

    To help you write your profile you will receive:

  • LinkedIn profile questionnaire
  • Guidelines on what to write in each section

  • Video training on how to:
  • Write your headline, summary and current work experience
  • Write other sections that may apply to you
  • How to optimize your profile for search results

  • After you’ve written your profile you will receive
  • Video critique
  • Melonie personally reviews your profile to help you make further improvements

Standard

LinkedIn Profile Development
and Optimization
$ 995
  • Discovery Session
  • Conducted by Melonie
  • Fact-finding meeting to uncover what is essential for your profile
  • No stone left unturned

  • Profile Creation
  • Written by Melonie

  • Compelling Headline
  • Differentiates you from the crowd
  • Appeals to your ideal clients

  • Client-focused Summary
  • Background info on your company
  • Types of clients you work with
  • How you help clients
  • Services you offer

  • Past Work Experience
  • (Two past positions)

  • Skills Section
  • 5-10 skills
  • Get found for the skills most important to your career

  • Profile Optimization
  • 2-3 keywords that will appear throughout your profile
  • Get found on search

  • Profile Upload
  • We handle it
  • Avoids any layout discrepancies that might take place otherwise
  • Make sure all your settings are correct

  • *Discount packages available to sales teams of 10 or more (see below for more information).
Popular

Executive

LinkedIn Profile Development
and Optimization
$ 1495
  • Discovery Session
  • Fact-finding meeting to uncover what is essential for your profile
  • No stone left unturned

  • Profile Creation
  • Conducted by Melonie

  • Compelling Headline
  • Differentiates you from the crowd
  • Appeals to your ideal clients

  • Client-focused Summary
  • Background info on your company
  • Types of clients you work with
  • How you help clients
  • Services you offer

  • Past Work Experience
  • (Up to six past positions)

  • Skills Section
  • 20-25 skills
  • Get found for the skills most important to your career

  • Additional Sections
  • (when relevant)
  • Publications
  • Projects
  • Honors & Awards
  • Education
  • Additional Information
  • Contact Info
  • Rich Media

  • LinkedIn Cover Photo
  • Professionally designed graphic

  • Profile Optimization
  • 2-3 keywords that will appear throughout your profile
  • Get found on search

  • Profile Upload
  • We handle it
  • Avoids any layout discrepancies that might take place otherwise
  • Make sure all your settings are correct

  • Additional 60-minute Laser Focused Strategy Session with Melonie Dodaro
  • Suggestions for getting recommendations and increasing social proof
  • Which groups to join and who to follow
  • How to build a network with the right people
  • How to share content to effectively stay top of mind
  • Answers to any of your social selling and LinkedIn marketing questions

DIY

LinkedIn Profile Audit and
Personalized Video Critique
$ 295
  • For the individual who is still contemplating social selling and would like help with how to do their own profile makeover.

    To help you write your profile you will receive:

  • LinkedIn profile questionnaire
  • Guidelines on what to write in each section

  • Video training on how to:
  • Write your headline, summary and current work experience
  • Write other sections that may apply to you
  • How to optimize your profile for search results

  • After you’ve written your profile you will receive
  • Video critique
  • Melonie personally reviews your profile to help you make further improvements

Standard

LinkedIn Profile Development
and Optimization
$ 995
  • Discovery Session
  • Conducted by Melonie
  • Fact-finding meeting to uncover what is essential for your profile
  • No stone left unturned

  • Profile Creation
  • Written by Melonie

  • Compelling Headline
  • Differentiates you from the crowd
  • Appeals to your ideal clients

  • Client-focused Summary
  • Background info on your company
  • Types of clients you work with
  • How you help clients
  • Services you offer

  • Past Work Experience
  • (Two past positions)

  • Skills Section
  • 5-10 skills
  • Get found for the skills most important to your career

  • Profile Optimization
  • 2-3 keywords that will appear throughout your profile
  • Get found on search

  • Profile Upload
  • We handle it
  • Avoids any layout discrepancies that might take place otherwise
  • Make sure all your settings are correct

  • *Discount packages available to sales teams of 10 or more (see below for more information).
Popular

Executive

LinkedIn Profile Development
and Optimization
$ 1495
  • Discovery Session
  • Fact-finding meeting to uncover what is essential for your profile
  • No stone left unturned

  • Profile Creation
  • Conducted by Melonie

  • Compelling Headline
  • Differentiates you from the crowd
  • Appeals to your ideal clients

  • Client-focused Summary
  • Background info on your company
  • Types of clients you work with
  • How you help clients
  • Services you offer

  • Past Work Experience
  • (Up to six past positions)

  • Skills Section
  • 20-25 skills
  • Get found for the skills most important to your career

  • Additional Sections
  • (when relevant)
  • Publications
  • Projects
  • Honors & Awards
  • Education
  • Additional Information
  • Contact Info
  • Rich Media

  • LinkedIn Cover Photo
  • Professionally designed graphic

  • Profile Optimization
  • 2-3 keywords that will appear throughout your profile
  • Get found on search

  • Profile Upload
  • We handle it
  • Avoids any layout discrepancies that might take place otherwise
  • Make sure all your settings are correct

  • Additional 60-minute Laser Focused Strategy Session with Melonie Dodaro
  • Suggestions for getting recommendations and increasing social proof
  • Which groups to join and who to follow
  • How to build a network with the right people
  • How to share content to effectively stay top of mind
  • Answers to any of your social selling and LinkedIn marketing questions
“As experienced in social media as I am, I loathed the idea of self-promoting myself without expert perspective from an outside point of view. Obviously, anything I wrote would be maybe too biased. So, I hired Melonie from Top Dog Social Media to help put together an excellent LinkedIn profile that really stands out. I would happily recommend Melonie and Top Dog Social Media for anyone that needs expert and value for money advice on their social media presence.”
Omar Todd
Social Media Consultant, Melbourne, Australia
“The LinkedIn process Melonie taught me literally changed EVERYTHING for me. I followed the steps and very shortly after, I was sought out by an event planner to speak at a MAJOR conference that attracted more than 8,000 attendees. This was a direct result of the changes I made to my LinkedIn profile from Melonie's teaching. Thanks so much, Melonie! Your process WORKS!”
Stephanie Nivinskus
Sizzle Force, San Diego, California
“As experienced in social media as I am, I loathed the idea of self-promoting myself without expert perspective from an outside point of view. Obviously, anything I wrote would be maybe too biased. So, I hired Melonie from Top Dog Social Media to help put together an excellent LinkedIn profile that really stands out. I would happily recommend Melonie and Top Dog Social Media for anyone that needs expert and value for money advice on their social media presence.”
Omar Todd
Social Media Consultant, Melbourne, Australia
“The LinkedIn process Melonie taught me literally changed EVERYTHING for me. I followed the steps and very shortly after, I was sought out by an event planner to speak at a MAJOR conference that attracted more than 8,000 attendees. This was a direct result of the changes I made to my LinkedIn profile from Melonie's teaching. Thanks so much, Melonie! Your process WORKS!”
Stephanie Nivinskus
Sizzle Force, San Diego, California

Discount Packages for Sales Teams

Your sales team represents your company’s brand in everything they do, and that includes how they present themselves on LinkedIn. That means that every one of your salespersons’ LinkedIn profiles is an opportunity to promote your brand. While that’s a great opportunity, the truth is that most salespeople are not gifted at writing or personal branding.

Top Dog Social Media offers LinkedIn Profile Development discount packages for sales teams. The discount packages make it easy and affordable for companies to make sure sales team’s profiles represent their brand consistently and positively as they embark on their social selling efforts. Find out how a LinkedIn Profile Development sales team package can give your business a huge advantage.

Get in Touch

Click here to schedule a call to find out how a LinkedIn Profile Development sales team package can give your business a huge advantage.

Discount Packages for Sales Teams

Your sales team represents your company’s brand in everything they do, and that includes how they present themselves on LinkedIn. That means that every one of your salespersons’ LinkedIn profiles is an opportunity to promote your brand. While that’s a great opportunity, the truth is that most salespeople are not gifted at writing or personal branding.

Top Dog Social Media offers LinkedIn Profile Development discount packages for sales teams. The discount packages make it easy and affordable for companies to make sure sales team’s profiles represent their brand consistently and positively as they embark on their social selling efforts. Find out how a LinkedIn Profile Development sales team package can give your business a huge advantage.

Get in Touch

Click here to schedule a call to find out how a LinkedIn Profile Development sales team package can give your business a huge advantage.

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Some of our happy clients

The legal stuff

Mailing Addresses

Copyright © 2018  Top Dog Social Media

Subscribe to our newsletter

Get the latest social selling strategies delivered to your inbox once per week.

Some of our happy clients

The legal stuff

Mailing Addresses

Copyright © 2018  Top Dog Social Media