LinkedIn Training: How to Create the Perfect LinkedIn Profile
1. Add a professional profile photo
2. Customize your cover image
3. Have a compelling headline
Ensure your headline captures your readers’ attention and makes them want to click on your profile. You may also want to include one or two keywords you want to be found for in a LinkedIn search.
4. Set your vanity URL
If possible, use your name for your vanity URL. If your name is not available, try adding a middle initial or a designation at the end.
5. Customize your websites
Instead of leaving the default description of your website field as “Company Website,” customize it.
6. Update your contact information
- Twitter account
- business address (optional)
- phone number (optional)
7. Summary section
This section allows you to use 2000 characters to tell your readers about you and what you do.
Share your personal story, explaining why you chose your career path. Include information about who you are, your story, why you do what you do, and your background.
It’s also where you can showcase your credibility on your topic and share your accomplishments.
Speak directly to your ideal clients and the problems they face, letting them know how you can help them solve their problems.
Finally, end your Summary section with a clear call to action. Tell your viewers what you want them to do next.
PRO TIP: Make sure you identify exactly who your ideal clients are so that your profile immediately resonates with them. If your ideal clients are VPs of Sales and you help them increase their teams’ sales performance, say that in your profile. To view my entire Summary section on LinkedIn, click here. While you are there, feel free to click “Follow” to get updates from me.
8. Add rich media
LinkedIn’s rich media feature allows you to add videos, Slide-Share presentations and PDFs. Videos are especially effective at humanizing you, giving people additional insights into who you are.
9. Current experience
- describe your company –share the most compelling information about your company, including a USP, your mission and vision statements, or anything else that enhances the credibility of your company
- list your products/services and benefits for clients – list all the products and services you offer, describe what they do and explain the benefits your clients receive as a result.
- include a call to action – whether this short call to action is the same as the one you use in your Summary section or different, it should let the viewer know what to do next.
10. Past work experience
You don’t need to provide long descriptions for each past position. A couple of sentences or a short paragraph will be sufficient unless you have specific achievements you want to highlight.
11. Include your education
12. Add volunteer experience
13. Skills & endorsements
14. Get recommendations
When people decide with whom to do business, they are often swayed by the decisions others have made. The more recommendations you have, the better. Quality recommendations are important.
Ask for at least five recommendations from credible people who can genuinely vouch for who you are and what you do.
These areas further establish your credibility and authority and help your viewers to know, like and trust you.
LinkedIn Training on How to Write the Perfect Profile
Inside the training, I reveal the highly effective rapport-building process that has been refined from years of testing and perfecting. Register here.